Abstract
This work delves into the concepts of "rock with roots" and "Andalusian rock" in the political context of Spain of the Transition. After delimiting the Gong-Movieplay record label, the study analyzes promotional strategies of legitimizing 'roots" and "tradition" against the Anglo-Saxon "other", and examines the inter-textual framework associated with "our music". Taking into account written, oral and sonorous sources, the theoretical-methodological techniquesemployed address the relationships amongmusic, politics and identity, analysis of recorded song, and inter-textuality. In one instance, results show the influence of emancipatory and anti-imperialistic political discourses of the left of this period on the promotion of"rock with roots". In another instance. interactions between both labels in relation to the national question show that "Andalusian rock' is capable of articulating imagines- complementary or opposed - on the idea of Andalusia and Spain. The article identifies some of the reasons why labels such as "national rock" or "Spanish rock" found obstacles to consolidation during the second half of the seventies.