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The Sephora Mobile-App and Its Relationship to Customer Loyalty

Yini Liu, Paul D. Berger
Business and Management Horizons , Volume 6; doi:10.5296/bmh.v6i1.13005

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Keywords: Efficacy / mobile app / perceived benefits / Traditional Measures / Various Relationships / Efficacy / customer loyaltyâ / study Sephoraâ / Sephora Mobile

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