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Altruism and female entrepreneurship: evidence from the Turkish community in Kosovo

Afërina Skeja, Nora Sadiku-Dushi, Gülay Keskin

Abstract: Purpose: Altruism has an important place in shaping a healthy and developed society for the present and the future. Altruism refers to exhibiting good behavior that does not expect a reward in return. The fact that female entrepreneurs have busy working and private lives and try to be individuals who add value to life while striving for success in this intense tempo increases the investigation of altruism. This study aims to examine the differences in altruistic behaviors of female entrepreneurs according to demographic variables. Design/methodology/approach: The research sample consists of 120 female entrepreneurs belonging to the Turkish community in Kosovo. T-test and one-way ANOVA analysis were applied to examine the difference between altruism and demographic characteristics. Findings: This study determined that age and work experience influence altruism. Female entrepreneurs in the age group of 31+ had higher altruism scores than female entrepreneurs in the 21–24 and 25–30 age group. Additionally, it has been revealed that female entrepreneurs with 10 or more years of work experience have higher altruism scores than female entrepreneurs with under 1 year and 1–3 years of work experience. Findings also demonstrated that marital status, education level and income do not influence female entrepreneurs’ altruistic behaviors. Research limitations/implications: Results obtained from the research are limited to the responses given by the participants to the survey used within the scope of the research. Originality/value: As Turkish women are small community living in the country, it was interesting to see that apart from their entrepreneurial spirit do they also have altruistic behavior and how this behavior differs among different demographic characteristics. To the best of the authors’ knowledge, this research will contribute to the literature as no similar study was done before.
Keywords: Altruism / Female entrepreneurs / Kosovo / Turkish community / Demographic characteristics

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