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A Study on the Untact Channel Service Satisfaction in the COVID-19 Pandemic Era
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A Study on the Untact Channel Service Satisfaction in the COVID-19 Pandemic Era
A Study on the Untact Channel Service Satisfaction in the COVID-19 Pandemic Era
WL
Won-Jun Lee
Won-Jun Lee
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30 June 2021
journal article
Published by
Korea International Trade Research Institute
Vol. 17
(3)
,
379-392
https://doi.org/10.16980/jitc.17.3.202106.379
Abstract
Purpose This study aims to improve the understanding of consumers by analyzing the impact of COVID-19 on the relationship between consumers and companies and the marketing direction and implications of the COVID-19 era. The
Keywords
MARKETING
PANDEMIC
UNTACT CHANNEL SERVICE
CHANNEL SERVICE SATISFACTION
ERA
Cited by 1 article