The article considers the influence of non-political risks of the COVID-19 pandemic, its manifestation as a social phenomenon, which contributes to the formation of new social drivers and the transformation of every-day life. The presented analytical review of the data of a number of sociological studies of Russian society on adaptation and reaction to changes in everyday life caused by self-isolation and measures to prevent Corona-virus infection, and the results of social media analytic during the period of active self-isolation in two Russian capitals - Moscow and St. Petersburg - led to make conclusions about the formation of new communicative trends related to the informational assessment of the situation of the Coronavirus epidemic and the problems of staying in self-isolation. The study was supported by the RFFR in the framework of the scientific project No. 19-29-07443/19 “Scientific and educational centers as a factor in the formation of human capital in Russia: the format for creating world-class scientific and educational centers according to the Presidential Decree “On National Goals and Strategic Tasks of the Russian Federation for the period up to 2024”.