Introducing a Spectrum of Moral Evaluation: Integrating Organizational Stigmatization and Moral Legitimacy
Open Access
- 30 August 2018
- journal article
- research article
- Published by SAGE Publications in Journal of Management Inquiry
- Vol. 28 (1), 11-15
- https://doi.org/10.1177/1056492618790897
Abstract
Audiences frequently change how they evaluate organizations, and these judgments often have a moral basis. For example, audiences may shift their evaluation from stigmatization to legitimacy or vice versa. These radical shifts in audience evaluation can have a major impact on organizations, yet organization theory struggles to account for them. We offer a solution to this problem by proposing a spectrum of moral evaluation that situates key moral judgments relative to each other. Our core argument is that integrating stigmatization and moral legitimacy into a broader spectrum of moral evaluation provides organization theorists with a much-needed toolkit to explore the consequential normative transformations often experienced by contemporary organizations. Specifically, it allows for a graded conception of moral evaluation, connects concepts – stigma and legitimacy – that are often considered in isolation, and offers opportunities for theoretical cross-fertilization.Keywords
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