System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials
Published: 23 August 2019
IOP Conference Series: Earth and Environmental Science , Volume 315; doi:10.1088/1755-1315/315/2/022070
Abstract: The subject of the article is to justify the prospects of using a systematic approach to creating a regional brand. The productivity of this approach is due to the fact that the process of designing a regional brand product as a system is characterized by the presence of a specific set of system-generating, system-forming and system-dependent factors. Their analysis is presented in this article. Features of the application of a systematic approach to the management of the range and quality of innovative products is shown by the authors in relation to the life cycle of products based on vegetable food raw materials with biologically significant active principles.
Keywords: materials / products / systematic approach / Regional Brand / Approach to Creating / System Forming
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