The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
Open Access
- 29 May 2020
- journal article
- research article
- Published by Vilnius University Press in Organizations and Markets in Emerging Economies
- Vol. 11 (1), 203-221
- https://doi.org/10.15388/omee.2020.11.31
Abstract
The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economiesKeywords
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