Strategic Analysis of the Development of Small and Medium-Sized Accounting Firms in Jing Zhou
Open Access
- 1 January 2020
- journal article
- Published by Scientific Research Publishing, Inc. in Open Journal of Accounting
- Vol. 09 (04), 51-59
- https://doi.org/10.4236/ojacct.2020.94005
Abstract
The main body of accounting services in the market economy of Jing Zhou City is currently mainly composed of small and medium-sized enterprises; each year, small and medium-sized accounting firms mainly provide its traditional class audit, proxy bookkeeping, capital inspection and other services. However, due to the fact that current small and medium-sized accounting firms in Jing Zhou have the characteristics of a single structure, a large number of organizations, fierce competition and so on, these probably result in the slow development of small and medium-sized accounting firms in the local market. Based on an analysis on the current status of the development of small and medium-sized accounting firms in Jing Zhou, and the problems that may be encountered in their further development, this article proposes a series of targeted development recommendations to seek the long-term development of small and medium-sized accounting firms in Jing Zhou.Keywords
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