ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED
Open Access
- 1 February 2022
- journal article
- Published by Centre for Research on Islamic Banking and Finance and Business in International Journal of Marketing Research Innovation
- Vol. 6 (1), 14-24
- https://doi.org/10.46281/ijmri.v6i1.1581