Sense of online betrayal, brand hate, and outrage customers’ anti-brand activism
Open Access
- 11 November 2021
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 17 (4), 75-87
- https://doi.org/10.21511/im.17(4).2021.07
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
This publication has 62 references indexed in Scilit:
- Neural Correlates of HatePLOS ONE, 2008
- Trust, Faith, and Betrayal: Insights from Management for the Wise BelieverJournal of Business Ethics, 2008
- “Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communicationPsychology & Marketing, 2007
- Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web SitesJournal of Consumer Research, 2006
- A Duplex Theory of Hate: Development and Application to Terrorism, Massacres, and GenocideReview of General Psychology, 2003
- Dealing with betrayal in close relationships: Does commitment promote forgiveness?Journal of Personality and Social Psychology, 2002
- Dealing with betrayal in close relationships: Does commitment promote forgiveness?Journal of Personality and Social Psychology, 2002
- Betrayal of Trust in OrganizationsAcademy of Management Review, 1998
- Word-of-mouth effects on short-term and long-term product judgmentsJournal of Business Research, 1995
- Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and StatisticsJournal of Marketing Research, 1981