Relation between Preference for Local or Global Brands and Various Demographic Features of Consumer
Open Access
- 14 July 2019
- journal article
- Published by Vandana Publications in International Journal of Engineering and Management Research
- Vol. 9 (3), 211-220
- https://doi.org/10.31033/ijemr.9.3.22
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- RELATIONSHIP BETWEEN BRAND PREFERENCE AND CUSTOMER DEMOGRAPHIC PROFILE: A STUDY OF TELECOM SECTORICTACT Journal on Management Studies, 2016
- The Impact of Brand Image on Consumer Behavior: A Literature ReviewOpen Journal of Business and Management, 2015
- Brand preference and buying decision A study with reference to organized Indian edible oil brandsAfrican Journal of Marketing Management, 2014