A Review of Usage and Applications of Social Media Analytics
Open Access
- 28 May 2021
- journal article
- review article
- Published by Veritas Publications LTD in Journal of Information Systems Engineering and Management
- Vol. 6 (3), em0141
- https://doi.org/10.21601/jisem/10958
Abstract
This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed and the field which SMA has been performed. Social media contains a lot of user uploaded data in different formats like text, images, photos, video etc. These large volumes of data are converted in meaningful information which can be understood using different methods and tools which are called social media analytics. A literature review of articles published between 2010-2020 has been conducted using articles obtained from reputable databases IEEE Xplore, ACM digital, Emerald insight, Springer Link and Science direct. A number of 44 articles have been selected for review from 110 retrieved papers. The paper has been reviewed according to the study objectives. The study found that SMA tools and techniques which have been used are sentiment analysis, youtube analytics, visible intelligence, IBM Watson tool and predictive models. The social media platforms which were mostly used are twitter, facebook, youtube, trip advisor and blogs. SMA has been observed in different fields like agriculture, politics, health, social and business sector.Keywords
This publication has 52 references indexed in Scilit:
- An Overview of Sentiment Analysis in Social Media and Its Applications in Disaster ReliefPublished by Springer Science and Business Media LLC ,2016
- TraffTrendPublished by Association for Computing Machinery (ACM) ,2015
- Social Media AnalyticsBusiness & Information Systems Engineering, 2014
- Social media analysis and summarization for opinion mining: a business case studySocial Network Analysis and Mining, 2014
- Social Media Data Analytics Applied to Hurricane SandyPublished by Institute of Electrical and Electronics Engineers (IEEE) ,2013
- Event identification for local areas using social media streaming dataPublished by Association for Computing Machinery (ACM) ,2013
- Social media marketing analytics: A case study of the public's perception of Indianapolis as Super Bowl XLVI host cityJournal of Direct, Data and Digital Marketing Practice, 2013
- Social media use for large event management: The application of social media analytic tools for the Super Bowl XLVIPublished by Institute of Electrical and Electronics Engineers (IEEE) ,2012
- Social media and political communication: a social media analytics frameworkSocial Network Analysis and Mining, 2012
- Understanding social media marketingPublished by Association for Computing Machinery (ACM) ,2011