MARKETING ANALYSIS OF CHINESE USED CAR MARKET
Open Access
- 6 May 2021
- journal article
- Published by Belarusian National Technical University in Экономическая наука сегодня
Abstract
In this paper different aspects of used car market development in China are analyzed. Influence of epidemic on the Chinese used car market is considered. SWOT-analysis of the Chinese used car market is made. Weaknesses and threats of Chinese used car market functioning are identified, strengths and opportunities of this market are revealed: strong policy support; market scale will enlarge; remarkable concentration increase; brand used car important role; trading service platform establishment. The market features indicated that Chinese used car market is making the shift to one of the dominant positions in Chinese auto industry.Keywords
This publication has 1 reference indexed in Scilit:
- Development of Used Car Market in ChinaModern Economy, 2013