The article presents the results of a study of the gender identity of female athletes engaged in "male" sports. The components of gender identity, factors of its manifestation in the categories of femininity and masculinity are shown. It is pointed out that gender identity acts as a coherence of consciousness and the behavior of a person as a representative of a certain sex, the connection of cognitive and conative components of personality identity. The gender role requirement is the guideline for this coordination. There are three components to gender identity: structural, dynamic and functional. Gender identity is also presented as a fundamental structure of social identity, which characterizes a person in terms of membership in a masculine or feminine group, the most significant being the way in which a person defines himself. The analysis of the influence of sports activities on the formation of the gender identity of women athletes, representatives of various types of sports is done. Experimental data show that athletes strive to see the feminine qualities in themselves and to understand the presence of dominant masculine features, qualities and role models that develop sporting activities. The results showed that the great majority of female athletes strive to achieve a balance between masculine and feminine features, as shown by the highest percentage of androgyny. In general, the results of the study show that the following concepts prevail in the perceptions of female athletes: "I am ideal" and "Typical male athlete". The lowest number of selections for the article "Typical female athlete". The results of the study showed that the majority of female athletes (28%) had a diffuse personal identity. This is the status of identity, in which there are no strong goals, values and beliefs and attempts to actively form them. In the sample, the vast majority (54%) of athletes also has a diffuse type of gender identity, that is to say, that these athletes have not yet formed their image of a woman or are not paying much attention to it. The lack of gender identity in the vast majority of respondents confirmed the importance of the influence of sports activities in power sports on the development of athletes' gender identity.