ОСОБЛИВОСТІ ТРАНСФОРМАЦІЇ ЛОКАЛЬНИХ СПІВТОВАРИСТВ В МІСТІ ПІД ВПЛИВОМ ПРОЦЕСІВ ДИГІТАЛІЗАЦІЇ

Abstract

The main focus of this article is on fixing the formation, development and transition of «local communities» to the level of «local network communities» under the influence of the processes of informatization and digitalization of modern society. According to M. Castels's theoretical considerations regarding the transition of locality into the space of information communications and D. Walker's ideas regarding the existence of local communities on the Internet, it is proposed to consider the manifestation of «neighborhood» and «civic» modes of communication on the example of the existence of «local network communities» of the city of Dnipro. The simultaneous functioning of 4 levels of territorial reach in the social network Facebook of local communities was attempted and an attempt was made to characterize the meaningful content of discursive strategies by members of these communities.