Abstract
Purpose- The purpose of this paper is to identify possible diversifications of jute to create more sustainable businesses for economic development. Design/Methodology-The paper is prepared using secondary sources of data including published journals, data from research database, news, periodicals, books and websites. The paper is prepared in an exploratory manner, describes several data through graphical representations, and is focused on Bangladesh only. Findings- The study finds that jute’s economic and ecological benefit can make it a cash cow for Bangladesh. Its immense ability of diversification makes it a sustainable solution. Practical Implications- The study shows the feasibility of the project from a government perspective. The study can be practically applicable at economic scale that can be highly beneficial for jute producing countries like Bangladesh.