What Are the Core Elements Necessary for Effective Digital Asset and Media Management Practice?

Abstract

With the digital assets increase, Digital Asset Management (DAM) has become more crucial than ever before. DAM increases the efficiency of managing contents and helps maximize the value of content. This research through two case studies discovers the core elements necessary for effective DAM practice, including BBC Redux and The World Digital Library. Findings show that in selecting a DAM system, managing metadata and understanding user needs are the most necessary elements for effective DAM practice. In addition, this research highlights that in the process of DAM practice, every element interacts with the others. People still have to look at the DAM from a comprehensive perspective of a DAM ecosystem.