A Study on the Effects of Local Specialized Convention Satisfaction on Impact Perception and Support: Focused on 2019 Seongnam International Medical Tourism Convention
Purpose -The local specialized convention has become a benefit to local region. Therefore, the objective of this research is to examine the effects of convention satisfaction on supports and impact perception, as well as the effect of impact perception on support. Research Design, data, and methodology -From the literature review, the measurement scales of convention satisfaction, impact perception, and support were identified and revised for this study. The data were obtained from convention participants at ''2019 Seongnam International Medical Tourism Convention'' in Gyeonggido, Seongnam. In total, 212 valid data were used to examine the relations among convention satisfaction, impact perception, and support. Result - The results indicated that convention satisfaction had a significant influence on support and all components of impact perception: economic impact, social impact, and constructing image. impact and Moreover, all the impact perception factors revealed to have significant positive effects on support. Conclusions - The results offer some insights into satisfaction on impact perception and support in the context of the local specialized convention. Theoretically, this study provides a new type of conceptual framework that verifies relationships between not only convention satisfaction and impact perception, but also convention support. More theoretical and practical implications are discussed in the conclusion section.