In 2004, Nanchong city was awarded the title of “China Silk Capital”, the only one in western China, in “The Belt and Road” national strategy to promote the implementation of the process, Nanchong as an important node city and the source of silk culture, cocoon silk cultural resources with outstanding characteristics and obvious advantages. The article first analyzes the important status of silk culture in Nanchong, then discusses the Nanchong silk culture in the con-text of the new era of communication dilemma, and proposes that Nanchong should make full use of silk culture elements to build the city’s image, build the western silk capital exhibition brand, build Nanchong silk culture film and animation base, and create a special silk cultural and creative IP brand.

Cultural and creative industries are the derivative of China under the cultural background of socialism with Chinese characteristics. Cultural and creative products are based on traditional culture and combined with modern popular elements. With the mascot “Bing Dwen Dwen” as the starting point, the cultural and creative industries of Beijing Winter Olympics have created a unique and diversified communication path of local culture under the concept of “City of Double Olympics”. In the process of communication, the audience’s affection for “Bing Dwen Dwen” also proves from the side that the cultural and creative industries of Winter Olympics in the era of “Bing Dwen Dwen” have certain communication feasibility. Cultural and crea-tive products in the post-Olympic era need to take the communication path of “Bing Dwen Dwen” as the model and refer to the communication mode, so that the audience can better participate in the socialist cultural construction with Chinese characteristics with cultural and creative products as the carrier.

Because of its own network attribute and its aes-thetic appeal to young audiences, Internet literature IP dramas present a unique youth-subcultural style. Its style bears the sensory emotions and spiritual needs of young people, and provides a way for young people to express themselves and build an identity with the characteristics of personali-zation, entertainment and subversion. However, with the rapid spread of the upsurge in cyberspace, its disadvantages also continue to emerge. Driven by business logic, in order to obtain an “eyeball economy”, some online literature IP dramas began to pay more attention to the emphasis on surface information and sensory stimulation. However, due to the difference between the good and the bad of the main creative team and technology, the quality of its content was also uneven. Such a series of problems are in front of us, and we have to think about how to ensure that the quality of its content can satisfy the audience, and how to correctly guide the value of its subcultural expression, which is the first problem to be solved at present.

Taking 2020 Tokyo Olympic Games and 2022 Beijing Winter Olympic Games as the background, and taking readers of five mainstream English media including China Daily, CGTN, and The Economist as research subjects, this paper discusses the relationship between the mainstream English newspaper and readers. The research shows that readers have a certain degree of critical ability when reading mainstream Eng-lish newspapers and periodicals, but readers are still affected by them in reading preferences, reading motivation, and reading psychology. Readers’ reading attributes are closely related to the style, content, and nationalities of the newspaper and periodicals. Based on data comparison and relevant literature and content analysis, this paper puts forward suggestions for domestic journals and readers.

As a successful case of short videos on Chinese food “spreading overseas” on YouTube, “Goldthread” has effective cross-cultural communi-cation strategies, which provide a model for the cross-cultural communication of short videos dedi-cated to promoting Chinese food culture overseas. By constructing multi-modal cross-cultural sym-bols such as language symbols, audiovisual symbols, and emerging food culture symbols, as well as the wise use of image aesthetic technologies such as lens language, screen editing, colors, and ani-mation, the channel optimizes the viewing experience of the audience and improves its cross-cultural communication effect. From the perspective of video production, short videos on Chi-nese food should correctly use language symbols and accurately decode; make good use of audio-visual symbols; expand the symbols of gastronomic culture and update cultural memory; wisely use photography techniques to construct image aesthetics; adopt the perspective of civilians to promote flexible communication, and then improve the practice of cross-cultural communication.

In the era of algorithms, intelligent technology has promoted profound changes in the field of information dissemination, and shaped the mode and field of mainstream ideology dissemination. The deep integration of algorithm technology and communication technology boosts the accurate distribution and life narrative of mainstream ideology communication, effectively improving the accuracy and thickness of communication. At the same time, challenges such as personalized rec-ommendations accelerating the differentiation of social values, capital logic eliminating the effec-tiveness of mainstream ideological dissemination, etc. have led to the increased risk of the online public opinion field. To this end, we should strengthen the leading role of mainstream ideology in intelligent algorithms, implement the technical and ethical responsibilities of media platforms, and improve the algorithmic literacy of communication audiences as coping strategies to promote the effective dissemination of mainstream ideology in the era of algorithms.

It has been ten years since the first broadcast of the phenomenal TV drama Legend of Zhen Huan, but its influence and popularity have not sub-sided with the passage of time. The vitality of the Legend of Zhen Huan is even more enduring on the Internet. Secondary creation forms such as Zhen Huan quotations, Zhen Huan expression packs, bullet screen God reviews, film and television archaeology, and so on emerge endlessly. Behind the increasing interest of network audiences in their secondary creation, there are multiple communi-cation psychological motivations, such as entertainment psychology, interaction and self-expression psychology, conformity, and group identity.

In recent years, China’s media development has shown a trend of diversification. With the continuous improvement of the short video communication platform and related video produc-tion technology, it has broken the communication mode of the mainstream media, especially under the hot topic, the new media field plays a huge role. The epidemic is a hot topic in recent years, with a high degree of heat. The interaction between the epidemic and public opinion areas has made new media the main place for people to understand current events and news. Based on this, this paper carries out research on the role of new media in the field of public opinion in the era of an-ti-epidemic, taking the interaction between users in Shanghai and Anhui in Bilibili and Weibo as an example.

In the view of image science, with pictures, posters and other ways as the carrier, formed a new form of commu-nication. The emergence of film posters plays a key role in the dissemination of films. As one of the main ways of film publicity, posters promote the audience’s understanding of the plot and the rela-tionship between characters. The poster of the movie “Ash Is Purest White” is also a form of presentation from the perspective of imagology. There are various kinds of posters, but they have the same connotation. Zhangke Jia used posters to show the audience the Jianghu children under the image learning.

With the popularization of mobile intelligent terminals and the progress of network technology, the development of short video industry has been accelerated. Agriculture, countryside and farmers mainly refer to agriculture, countryside and farm-ers. Agriculture, countryside and farmers are an important issue related to national quality, economic development and social stability. Short video life documentary is the performance of professional content production actively adapting to emerging communication channels in the new era. This paper analyzes the development of the short video life documentary of farmers, rural areas and farmers, and proposes the new development trend of the short video number of farmers, rural areas and farmers in the new era by combing the Tiktok blogger “Shicun Xiaoyue” in Lishui, Zhejiang.