Journal of Trends Economics and Accounting Research

Journal Information
EISSN: 27457710
Total articles ≅ 5

Articles in this journal

Journal of Trends Economics and Accounting Research, Volume 2, pp 93-99;

There are various kinds of companies engaged in the field of care and beauty, considering the increasing demand for women's care. Competing with various product advantages, various types of products, and quality does not make The Body Shop lose consumers. Established since 1976 until now, The Body Shop has had its own place in the minds of consumers, by creating beauty and care products made from herbal, environmentally friendly, safe for skin and body. The purpose of this study is to test whether brand personality, brand experience, and brand love affect brand loyalty to The Body Shop consumers. This study was tested using multiple linear regression analysis techniques, with a sample of 100 consumers of The Body Shop. This study proves that brand loyalty has a significant effect on brand personality, brand experience, and brand love. Brand experience is proven to have an effect on brand loyalty. In addition, brand loyalty is also significantly influenced by brand love
, Roudhotul Nur Azizah, Utami Puji Lestari, Ernawati Ernawati, Fayola Issalillah
Journal of Trends Economics and Accounting Research, Volume 2, pp 107-113;

Nowadays people are starting to realize that they need to take care of their health before they get sick. So that consumers begin to regularly consume health drinks such as Yakult. Yakult probiotic drink has been around since 1934 and has products that are in demand by consumers. Competition with other brands makes Yakult management need to implement marketing strategies to increase consumer buying intentions. This study aims to determine the effect of product attributes, brand trust, and country of origin on consumers' purchase intentions. The research population is the Yakult Probiotic drink consumers. Researchers used 100 respondents as a sample. The analysis technique used is multiple linear regression. The results of the study indicate product attributes on consumer purchase intentions. Furthermore, brand trust has also been shown to have a significant influence on consumers' purchase intentions. Data processing also shows a significant influence by the country of origin on consumers' purchase intentions.
Resva June Silviana,
Journal of Trends Economics and Accounting Research, Volume 2, pp 100-106;

The development of technology in the world is growing rapidly and has become a daily necessity, both in terms of science, technology and information. With the modification of all fields, this can overcome the problem of zones and time. Information technology supporting tools will fulfill the need for knowledge and information, especially for students and workers. The purpose of this research is to find out significantly the country of origin, fairness of prices and after sales service for the purchase of Lenovo Laptops. This research is a quantitative research method. This study uses a questionnaire information survey and then collected from the respondents. The population in this study are Lenovo laptop users. The researcher used 100 respondents as the research sample. This study proves that the country of origin has a significant effect on purchase intention on Lenovo laptops. In addition to the country of origin, the reasonableness of the price also has a significant effect on purchase intentions on Lenovo laptops, and after-sales service also significantly influences purchase intentions on Lenovo laptops
Siti Nur Halizah, Eli Retnowati, , Rafadi Khan Khayru, Fayola Issalillah
Journal of Trends Economics and Accounting Research, Volume 2, pp 86-92;

People have alternative treatments and treatments through traditional techniques and herbal remedies. They have attitudes and beliefs about herbs to be able to overcome complaints of certain diseases or just treatment of the body. Pharmaceutical companies in the traditional medicine group are growing. This makes the market share more competitive, because there are so many products for indications based on complaints about disease disorders or increasing body vitality. Related to this, it is very important to know the factors that influence customer trust in herbal medicinal products. This study aims to determine significantly the safety, ease-of-use, and perceived usefulness of Kuku Bima Energi Herbal on customer trust. The object of this research is aimed at consumers of Kuku Bima Energi Herbal. In this study using 100 respondents. Data were analyzed using regression analysis. This study resulted in the finding that safety has a significant effect on customer confidence in Kuku Bima Energi Herbal. In line with ease-of-use of having a significant effect on customer trust Kuku Bima Energi Herbal. Likewise, the perceived usefulness has a significant effect on customer trust, Kuku Bima Energi Herbal.
Shohibatun Naufalia, , Jahroni Jahroni, Tri Seno Anjanarko, Misbachul Munir, Samsul Arifin
Journal of Trends Economics and Accounting Research, Volume 2, pp 114-120;

Sumber daya manusia yang dimiliki oleh perusahaan merupakan faktor pembangun perusahaan. Hal ini dikarenakan SDM yang membuat serta menggunakan teknologi. Karyawan merupakan asset berharga yang dimiliki oleh perusahaan. Meningkatkan kinerja karyawan merupakan salah satu strategi yang diterapkan oleh perusahaan untuk dapat bersaing. Tidak hanya meningkatkan kinerja karyawan yang dimiliki namun juga menunmbuhkan loyalitas karyawan kepada perusahaan. Memiliki karyawan yang loyal terhadap perusahaan merupakan salah satu cara untuk mencapai tujuan perusahaan. Penelitian ini bertujuan untuk mengetaui pengaruh kualitas hubungan kerja, TQM, dan stres kerja terhadap loyalitas karyawan. Populasi penelitian kuantitatif ini merupakan karyawan di salah satu perusahaan di Surabaya yang bergerak di bidang pembuatan aksesoris komputer. Sampel penelitian yang digunakan sebanyak 158 responden. Data penelitian akan dianalisis menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa quality of work life memiliki pengaruh yang signifikan pada loyalitas karyawan. Selanjutnya TQM juga terbukti memberikan pengaruh signifikan pada loyalitas karyawan. Hasil penelitian juga membuktikan bahwa loyalitas karyawan dipengaruhi oleh stres kerja. Ketiga variabel secara bersama-sama memberikan pengaruh signifikan pada pembentukan loyalitas karyawan.
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