International Journal of Management and Human Sciences

Journal Information
EISSN: 25903748
Total articles ≅ 20

Latest articles in this journal

Lui Hilong
International Journal of Management and Human Sciences, Volume 07, pp 16-23;

Marketing professionals are paying more and more attention to social media because it is among the most effective methods for communicating with customers about businesses. Despite its expanding significance, little investigation has looked at how social media marketing strategies affect consumers' awareness of the brand. In this study, a conceptual framework is proposed for analysing how social media marketing characteristics affect customer loyalty and perception across businesses with various levels of participation. Investigating the influence of organisational social media marketing for a start-up business is the goal of this study. Furthermore, the growth of different social platforms in recent years, people’s demands on different segments, and the effect of social media marketing on customers' choices have all been discussed in the study.
Gu Yanyan, Amiya Bhaumik, He ChangDa
International Journal of Management and Human Sciences, Volume 07, pp 01-07;

The primary purpose of this article is to develop an understanding of the notion of "green marketing" for businesses and the long-term influence that this strategy has on the profitability of businesses. It has been observed that companies with an optimistic outlook toward green products and marketing benefit from increased sales and a positive brand image. In addition to enhancing the favourable image of the company, "green marketing" brings together the organization's individual and collective concerns about the environment. Businesses that are interested in keeping up with the development of green marketing and satisfying the social expectations of their customers need to learn more about green marketing and the potential it presents in the twenty-first century. Because people currently have a favourable attitude toward green products, many businesses believe that if they make environmentally friendly products available to their customers, it will give them an advantage over their rivals and make them more competitive in the marketplace.
Mohtaram Rabbani, Simin Hosseinian, Tracy Xavier, Saeid Nosrati, Atieh Movahedijam
International Journal of Management and Human Sciences, Volume 07, pp 08-15;

Parents are concerned about how gender identity may affect their child's views and behaviors, given the surge in the number of children and young adults who are willing to defy normal gender expression these days. However, due to the subject's sensitivity, few studies on this topic have been conducted in Malaysia. As a result, the focus of this study was on parenting practices and parents' attitudes toward a child's gender nonconformity, with parental educational levels serving as a moderating factor. This study sought to educate and inform parents by providing them with a greater understanding of the techniques they choose as their parenting styles and attitudes, as well as how those styles and attitudes affect how they know, reflect on, and interpret their children's gender behaviors. This study included 300 parents from Klang Valley, Malaysia. As instruments, the Attitude Toward Woman Scale (AWS), Personal Attributes Questionnaire (PAQ), and Gender Identity Questionnaire (GIQC) were used. According to the findings of this study, attitude plays a substantial role on children's gender nonconformity. Furthermore, the study's findings demonstrated that parental education considerably moderates the relation between parents' attitudes and authoritative parenting style and children's gender nonconformity. Finally, higher degrees of education minimize gender nonconformity in children with the same level of parental attitude. Higher levels of education, on the other hand, increase children's non-conformity among children with the same amount of authoritative parenting style. In other words, higher levels of education increase the negative influence of parents' authoritative parenting style on non-conformity behavior in children.
Gurjeet Singh, Mohamed Alwi Bin Hj Abdul Rahman, Muhamad Syis bin Zulkipli
International Journal of Management and Human Sciences, Volume 07, pp 33-40;

At about 3 am on Friday 16 December, a landslide occurred along the Jalan Batang kali Genting highlands road. The medical team of Hospital Selayang had been activated and responded to the site. A campsite with visitors from a local school including families and children who were hit by a landslide was reported missing and trapped in the area. Of the 92 victims, and survivors were 61, the number of deaths was 31. The search and rescue team used equipment such as excavators as well as the help of the K9 unit to help locate the victims in the landslide. The media was present at the cold zone or green zone and had 24-hour coverage of the scene to spread the necessary and accurate information to the public. Regular briefings were done by the SAR teams together with the incident commander to the media to keep the public updated on the real information about the scene.
He ChangDa, Amiya Bhaumik
International Journal of Management and Human Sciences, Volume 07, pp 24-32;

The objective of this study was to review the use of colour psychology in marketing. Consumers make decisions on things or other people in just 90 seconds. A product's or person's evaluation is based only on colours between 62 and 90% of the time. Thus, a colour is used to distinguish your goods from those of competitors as well as to alter the emotions and moods of specific customers, thereby influencing their attitudes about a given product. Given that a person’s feelings and mood might change over time, marketing executives must recognise the value of colour and use it to their advantage when designing products or packaging. The written word relating to colour psychology is evaluated in this study. According to the study, colours are crucial to marketing. Managers should pay close attention to the colours of their brands and products in order to draw in a broad audience. The paper also highlights the limitations and research objectives for the future.
Sowrav Biswas, Shibnath Banerjee
International Journal of Management and Human Sciences, Volume 06, pp 08-14;

The pandemic situation of COVID-19 has highlighted the importance of agriculture and farmers in our society and has constructed a way to accelerate the process of digitalization. When the pandemic crisis will come to end, countries will be reprioritizing and pressurizing their values and investing accordingly. In this reprioritizing process, agriculture will gain the focus. A questionnaire-based survey was conducted to get an outline picture of the challenges and issues of the farmers of North 24 Parganas and the need for an e-commerce platform. A questionnaire-based survey was conducted, collecting the data from experienced farmers and business experts in agriculture. The qualitative method has been used to find solutions for the farmers to uplift their social and financial lives. After compilation of the data, it shows that e-commerce is a beneficial way to reach a large number of customers in this pandemic situation.
Sudeep Kumar Yadav, Urmila Yadav
International Journal of Management and Human Sciences, Volume 06, pp 30-34;

Aim of the Study: The aim of the study is to teach clinical anatomy and assess the clinical students of medicine both in anatomy and in clinical subjects simultaneously [MBBS or MD or BDS programmes]. Place of Study: This anatomy can be taught in the department of anatomy and related cases in clinical subjects can be taught in the wards of teaching hospitals in medical colleges or university colleges. Period of Study: As and when students are posted in clinical, anatomy can be taught through regional or systemic anatomy - a continuous teaching during paraclinical and clinical postings. Impact of Teaching: Study of anatomy by this method will benefit the students not only in studying clinical cases but also in having sound knowledge of anatomy useful for their clinical practice.
Sudipta Adhikary, Kaushik Banerjee
International Journal of Management and Human Sciences, Volume 06, pp 22-29;

The primary concern of many observers of the trade union movement is the obligations of trade unions during periods of transition and growth. It is necessary to provide a protective umbrella under which all labour laws may operate to preserve workers' rights when reform measures are implemented. The current study is a mixture of doctrinal and non-doctrinal research. The Chi-Square Test is used to test seventeen variables selected from the previous literature research and current legislative provisions against alternative hypotheses. Various case studies are examined to verify the test results. It has been shown that militancy in the actions of trade unions emerges when employees are proactive and have a propensity towards protectionism on behalf of their members. In the majority of instances, there are no substantial differences amongst union members regardless of their political membership. In several cases, INTUC members and non-members have divergent opinions. Members of trade unions, regardless of their affiliation, are strongly opposed to any effort to change current legislative rules. It may be inferred that government machinery and employers, as significant parties in industrial conflicts, must take more responsibility for maintaining a congenial relationship.
Maya Ayu Riestiyowati, Muh Zul Azhri Rustam
International Journal of Management and Human Sciences, Volume 06, pp 15-21;

Introduction: One of the policies to inform health and nutrition issues is the National Health Insurance Program (JKN), organized by the Health Social Security Administration (BPJS) under Law Number 40 of 2004 concerning the National Social Security System (SJSN). Although the coverage of JKN participation is increasing, it has not yet reached the Universal Health Coverage (UHC) target in the National Medium-Term Development Plan (RPJMN), which is 98% of the Indonesian population. So, this impacts the high nutritional issues of children under five in Indonesia, especially the suffering of stunting. Objective: The purpose of this study was to describe the ownership and utilization of JKN on stunting in West Sulawesi Province. Methods: The method in this study was a descriptive research design using SSGI 2021 secondary data in West Sulawesi Province. Result: The results showed that the percentage of JKN ownership for stunting toddlers was 36.2%, while the utilization of JKN for stunting toddlers was 26%. Conclusion: The results of the study illustrate that JKN ownership is still high compared to JKN.
Mijarul Iislam, Pranam Dhar, Sandeep Poddar
International Journal of Management and Human Sciences, Volume 06, pp 01-07;

The study on the effects of dividend payout on company performance selected Infosys, Bajaj Auto, Reliance Industry, HDFC, and Bajaj Finance companies with fifteen years of financial data from 2006 to 2020, using the three types of regression models like fixed effect, random effect, and general least square model similarly. The study followed three main objectives, each requiring the consideration of three hypotheses. In connection with the first objective, the study concluded that there is a significant and positive association between dividends and earnings per share. Secondly, the study explains that with the connection of statistical data analysis in considering the sample data, there is a significant and positive association between dividend and return on equity. The third objective of the study also focused on the fact that there is a significant and positive association between return on equity and dividend. All the empirical studies also support the past study, which is related to dividend payout and corporate performance, and consider the literature review of the study. The study concluded that based on the considered data and period of the study and statistical output, the dividend payout plays a crucial role as a performance taker of any firm.
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