Triple helix stakeholder visions for smart tourism
Objective: This research article seeks to analyze how academic progress in the field of tourism places value on the need to adopt technological advances in the framework of development for a sustainable future, taking this into account, this research studied the discourse of the actors involved in the triple helix in the face of smart tourism and its implementation in Colombia. Method: The methodological strategy contemplated a hermeneutic and inductive perspective, from the Grounded Theory that interpreted the discourses of the University, the Company and the State facing the phenomenon of interest, the information was codified in the Software. Findings: As a result, gaps and key factors that would allow, from the perspective of the groups approached, the success of smart tourism strategies were obtained. Conclusion: The technological appropriation of the Colombian tourism sector reveals a gap especially in the capacity to generate an intelligent offer in relation to the experience perceived by the consumer. Likewise, the discourse shows that, within the need for integration of the triple helix, building an intelligent service for the value proposition is one of the most important challenges for the sector and therefore a lag that must be jointly intervened at government, academic and business levels.