Journal Journal of Media Critiques

124 articles
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Ying Peng
Journal of Media Critiques, Volume 3, pp 33-43; doi:10.17349/jmc117303

Abstract:This study focuses on publishing industry in the context of knowledge sharing economy. The way of communication via internet makes it possible and effortless to share experience, knowledge and information with others. This phenomenon is changing and reshaping the value chain of traditional publishing industry, in terms of its content producing, marketing and consuming. In this research, how sharing economy affects publishing industry would be addressed. The methods of multi-case study and in-depth interview would be employed. The in-depth interviews are taken within China Children’s Press & Publication Group, Post & Telecom Press, and Foreign Language Teaching & Research Press, which belong to general interest publishing, and educational publishing respectively. How could publishing company or self-publisher adapt to the changing atmosphere would be suggested as well in this research.
Andreas Ntalakas, Charalampos A. Dimoulas, George Kalliris, Andreas Veglis
Journal of Media Critiques, Volume 3, pp 187-199; doi:10.17349/jmc117317

Abstract:During the past, few years, the journalistic community were expecting the time that the use of drones in their day to day job would be a common place. Due to ethics and privacy considerations, as well as regulation restrictions that are applied in most countries, this moment has yet to come. However, the use of drones during conflicts, civil unrests and environmental disasters is a proof that drone-generated content can be a valuable tool to tell a story. Their cost effectiveness and data gathering capabilities let them integrate and extend existing technologies. The current study aims at outlining the wanted /upcoming Drone Journalism services and the new potentials in the various forms of Journalism. Practical considerations regarding technical expertise and know-how in operating the new equipment, ethical issues and privacy implications that are related both to the profession of Journalism and the associated regulatory framework are also investigated.
Maria Vaxevanidou
Journal of Media Critiques, Volume 3, pp 57-71; doi:10.17349/jmc117305

Abstract:The aim of this paper is to highlight the crucial role of public diplomacy in rebranding a country, especially during a time of economic crisis, and to point out the ways it can become an important tool. Rebranding a country or a nation is the process by which a country’s international image is recreated, essentially representing that nation or country with a new concept, effectively reintroducing it and establishing the country’s modified image. Key tools of this process are communication in general and public diplomacy at state and professional level. Public Diplomacy helps governments launch communication campaigns that can promote a favourable image of the country to international publics, a core factor for successful rebranding. Nevertheless, campaigns alone do not amount to rebranding. Campaigns are good and useful and help reach a strategic goal; they are however only a component of the public diplomacy of a branding strategy.The main question of the study is whether Greece has a brand name and needs to adopt any sort of rebranding strategy. The study also examines whether the campaigns are aligned to a certain branding strategy, it describes the critical factors in rebranding the image of a country and the degree to which public diplomacy has developed.Finally, the paper proposes an integrated model consisting of four basic steps that can be followed by countries facing crises. The methodological approach is based on bibliography, previous studies, published case studies, field research and professional experience.The results of this study may help any scholar and practitioner avoid mistakes common in public diplomacy at times of crisis and add a new dimension to the relationship between nation brand and public diplomacy.
Don-Mathieu Santini, Agata Nicoli, Sonia Battistelli
Journal of Media Critiques, Volume 3, pp 133-143; doi:10.17349/jmc117311

Abstract:Our communication takes place between the "cultural communication", "Communication Technology and Digital Media" and "media studies" axes. It tries hard to present the organization, the methods and the search results of an interdisciplinary team for the implementation of an effective patrimonialization process of the immaterial heritage.Our search concerns the problems of understanding, protection and transmission of the mythical narratives of our island. That requires an intertwining of anthropological, mesological, linguistic and communicational approaches to this object of study, with the aim to make elements of popular memory an alive heritage.This paper handles the patrimonialization processes of the mythical narratives stemming from the oral tradition through three key-steps namely the collection, the analysis and the valuation.The already existing productions offer tools of valuation of the immaterial heritage mainly based on the theoretical information having authority to present and to explain various "objects". However, these tools offer only little room to the imagination, understanding and transmission of the narratives. The innovative aspect of this communication lives in the fact that it considers the patrimonialization processes as a tool of a real appropriation, or reappropriation of the cultural heritage. Its major stake is to expose an inductive method, which practises the cross-disciplinarity, potentially transposable for the development of the other types of immaterial cultural heritages on other geographical zones.
Niki Menelaou
Journal of Media Critiques, Volume 3, pp 145-151; doi:10.17349/jmc117312

Abstract:The negative consequences of too much engagement with the internet and the New Media on the quality of life are examined in this paper. The positive outcomes of the use of technology are also examined in terms of the bulk of work produced as a result of eliminating time and soace in communication. Additionally the element of people of different standards being brought together as they take part in the same dialogue is emphasized,which activates fluidness in speech. The piece of research also indicates the increase of time spent online, with the use of technology no longer being optional. The need for a 'mindful' use of digital technology is underlined, meaning that one should be aware of what he/she is doing on the web, cultivating an ongoing inner inquiry into how he/she wants to spend web time.
Camelia Cmeciu
Journal of Media Critiques, Volume 3, pp 45-55; doi:10.17349/jmc117304

Abstract:The debate on genetically modified foods has been characterized by a heteroglosia of voices, ranging from experts, authorities, to scholars, community organizations, media, or consumers. Within such a context where there have been observed various food safety scares over the past decades or some public ignorance regarding the use of biotechnology related to food issues, the Debating Europe platform launched debates on arguments for and against GMOs. Thus citizens turn into prosumers of content regarding food safety and (de)legitimators of EU policies and/or other social institutions. In our study of the comments posted by e-citizens on four debates on GM foods launched on the Debating Europe platform, we will use framing theory (Goffman, 1974; Entman, 1993; Wynne, 2001; Cook et al., 2004) and the Integrated Crisis Mapping Model (Jin et al., 2012) for negative emotions and Plutchik’s wheel of emotions (2001) for positive emotions to determine the salience of (de)legitimating frames employed by the supporters and opponents of GM foods, and to examine the role of affective stance in the evaluation of the social actors related to GMOs. Using QDA miner and WordStat, computer assisted qualitative data analysis softwares, we will conduct a content, cluster and correspondence analysis of the (de)legitimating frames and emotion valences. Whereas the content analysis provides an insight into the frequency of frames used by e-debaters and into the key lexical items that express evaluation and affective stance related to GM foods, the explorative analyses reveal the types of (sub)clusters which prevail in the e-debaters’ comments on GM foods. The findings of this study suggest that e-citizens mainly perceive the issue of GMO through a political frame associated with anger and a health frame associated with fright.
Faten Alghamdi, Fragkoulis Papagiannis, Zenon Michaelides
Journal of Media Critiques, Volume 3, pp 97-108; doi:10.17349/jmc117308

Abstract:Social media (SM) is considered to be the most popular tool for increasing brand awareness as well as enhancing customer acquisition by companies (Goud, 2016). Multinational companies as well as small-to-medium enterprises (SMEs) are using various social media websites for expanding their business growth across different parts of the world (Kaplan and Haenlein, 2009).Recent research has found that almost 80% of the customers in the near future will be inclined to purchase products on the internet rather than by visiting physical stores. In addition, social media websites provide details of customer’s preferences and choices, which help companies to develop marketing strategies aimed at stimulating and targeting customers. Companies use both the traditional marketing approach and the digital marketing approach in order to increase brand awareness and customer acquisition. This paper aims to illustrate the effectiveness of social media in the marketing approaches of companies compared to traditional marketing approaches. Businesses today collect customer feedback from social media websites by introducing various promotional campaigns. Businesses not only collect feedback from their existing customer base, but also help attract more customers by converting the followers of the websites into potential customers. Due to the immense opportunities available through the use of social media websites, businesses prefer social media channels to legacy media (O’Murchu et al., 2004).
Merve Türkmen Barutçu
Journal of Media Critiques, Volume 3, pp 163-171; doi:10.17349/jmc117314

Abstract:The Big Data potential in marketing is colossal and with data being generated and collected in real-time, around the clock, seven days a week, and the marketing industry is now able to see what people are buying, following or communicating about. Being able to overlay numerous amounts of data sets such as social media posts, money spent on product promotion, etc, the marketing industry business can now see which efforts were effective, which were not effective, and quickly adjust their marketing plans accordingly. The purpose of this study is to understand how Big Data will ultimately change the landscape of how business is transacted within industries, and more specifically, how the future of marketing will be grounded in data and analytics. The main question discussed is how our data is being excavated and what companies do with it. To answer this question, it is necessary to explore and compare how Big Data has already affected other industries. It is essential to explore the opportunities and challenges presented by this topic because as technology continues to grow at an ever-increasing exponential pace, in order to find new outlets and ways to survive and flourish as a business, industries must be able to adapt.
Grażyna Piechota
Journal of Media Critiques, Volume 3, pp 87-95; doi:10.17349/jmc117307

Abstract:The problem of cultural differences has been the subject of scientific research for many years. Particular importance was given to this issue in the context of analysis of cultural dissimilarities in the light of globalisation processes that influence unification, including in particular cultural unification. At the same time, rapid development of new media, particularly social media, influences the way of communication, mainly of younger users, thus supporting the processes of cultural unification. The considerations made in this article refer to the analysis of behaviour that in network communication accompanies the representatives of a low-context culture (German students), a high-context culture (students from Kiev) and Polish students, who in their behaviour are identified as the representatives of features attributed to both a high-context and a low-context culture, according to the typology proposed by Geert Hofstede. The text indicates at the most important cultural differences that occur in network communication and that are identified in attitudes and interactions of students, at the same time also marking similarities in communication behaviour of representatives of different types of cultures. The following text and the research results included in it are part of the stream of analyses of the social media influence on the processes of cultural unification and cultural change that occur in digital reality, including pointing to the possibilities for the use of new media to strengthen social processes connected with multiculturalism.
Mingsheng Li, Hong Pu
Journal of Media Critiques, Volume 3, pp 21-32; doi:10.17349/jmc117302

Abstract:This study adopted a qualitative approach to examine Chinese university presidents’ perceptions on the recruitment of foreign educated returnees and on their performance at Chinese universities. Twenty university presidents participated in the semi-structured interviews in from 2013 to 2015. The study found that all the participants held highly positive views about the quality and performance of the returnees in their universities. In their perceptions, most returnees met the universities’ expectations and had made great contribution to the university, such as introducing new programmes, new ideas, new skills, and new courses, new methods, upgrading the academic programmes, raising the quality of research, internationalising the university’s programmes, and connecting with foreign universities. At the same time, the participants believed that some returnees had difficulties adapting to the Chinese educational environment.
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