Jurnal The Messenger

Journal Information
ISSN / EISSN : 2086-1559 / 2527-2810
Current Publisher: Universitas Semarang (10.26623)
Total articles ≅ 190
Current Coverage
ESCI
DOAJ
Archived in
SHERPA/ROMEO
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Latest articles in this journal

Imron Rosidi
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 111-121; doi:10.26623/themessenger.v12i2.2115

Abstract:
This article dealt with Korean TV dramas consumption among Muslim youth in Pekanbaru. It aimed to undestand their interpretations on the television dramas. The values of being a Muslim was constantly under scrutiny by the image representation in Korean TV Dramas. As transnational cultural products, they were considered as reducing Islamic values for Muslim youth. Using ethnographic study, forty two informants were selected based on a purposive sampling technique in which they loved on consuming Korean TV dramas. This article found that Muslim youth were active audiences consuming and interpreting Korean TV dramas. This can be seen from two characteristics. The first is that Muslim youth consumption of Korean TV dramas was not dominantly done through television medium, but through their lapptop. As a result, their position as an active audiences or viewers was obvious. This was because the dramas to be watched were not interrupted by some advertisements. The audiences could also actively watch them without depending on the schedule decided by television stations. The second is that young Muslims watching Korean TV dramas did not accept some representations contradictory with their Islamic identity. However, some of Korean TV dramas were accepted due to their proximity with Islamic values.
Ridwan Adetunji Raji, Olawale Abdulgaffar Arikewuyo, Adeyemo Saheed Oladimeji Adeyemi, Muhammad Ramzan Pahore
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 168-179; doi:10.26623/themessenger.v12i2.1818

Abstract:
Going by the proposition of the Uses and Gratifications Theory (UGT), people are motivated to use media by various psychological factors and for obtaining different forms of gratifications. However, as social media continue to play an essential role in shaping the sociability and bridging social connectivity and interactions among its users, therefore, this study seeks to incorporate social influence and social interactions as the social gratification sought in social media utilization, as well as both bonding and bridging social capital as social gratification obtained from social media utilization. An online survey was conducted among 400 users of Instagram in Nigeria. The data analyzed with PLS-SEM revealed that social influence and social interaction significantly motivate social media utilization. Also, social media utilization is significantly associated with bonding and bridging social capital. Impliedly, this study shows that social media is a social and networking tool which is stimulated by social factors and for achieving social purposes such as getting help, support and community engagements.
Kadiri Kehinde Kadijat, Kehinde Adetola Ayotunde, Shakirat Oluwatosin Haroon-Sulyman
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 134-151; doi:10.26623/themessenger.v12i2.2457

Abstract:
Citizens’ political participation and engagement on various social media handles have made it necessary for scholars to investigate and understand the potentials inherent in the political engagement and discourse of individual citizens. Hence, the study examined Twitter discourse on the 2019 pre-presidential election campaign in Nigeria. Purposive sampling technique with thematic textual research method was used to thematically analyse tweets based on the research questions. Findings from the study showed that the kind of engagement made or done by Nigerians regarding the 2019 pre-presidential election campaigns was based on the topic, with most topics being met with sarcasm. The sarcasm found in the tweets pointed to the way Nigerians react in a situation that they have no way of rectifying. Also, findings from the study showed that celebrity tweet gets more engagement compared to tweets made by unpopular tweeps. Conclusively, the study found that the level of discourse on Twitter regarding Nigeria’s 2019 pre-presidential elections was very rich and participatory this implies that Nigerians have a high propensity to relate on social media as their rate of responses as well as their frequency of responses remained high throughout the election campaign period which to a large extent predicts real-life events.
Panji Dwi Ashrianto, Senja Yustitia
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 122-133; doi:10.26623/themessenger.v12i2.1939

Abstract:
The use of social media in searching for information relating to political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. The significance of this research because Papua is a crucial problem in Indonesian history, and its conversation has continued, especially in social media. This study intends to examine the use of social media in searching for information about Papua. That is a novelty of research because no one has examined Papua in terms of the use of social media. The Uses and Gratification Theory is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" Yogyakarta students. UPN was selected because they are a state defense campus and provide state defense material to students. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Audiences actively choose the media based on their motivation, experience, and satisfaction.
Ana Kuswanti, Amiruddin Saleh, Aida Vitayala S. Hubeis, Herien Puspitawati
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 152-167; doi:10.26623/themessenger.v12i2.2389

Abstract:
The study was conducted in Batang Regency, Central Java. Still high levels of family poverty in this area, especially the condition of the family head women and tend to have non-permanent work, make the authors interested in doing this in-property research. Research methods using quantitative mixed methods are strengthened by qualitative analysis. The sampling technique uses stratified random sampling, using the Slovin formula to determine the magnitude of the number of respondents. The study population numbered 535, with a total sample of research were 229 female heads of households. The results showed that indicators of group roles and companion roles had a very large contribution in encouraging the characteristics of women's household heads to be more empowered. Through a companion role, making a family of female heads more actively communicating. Through the development of public speaking, establishing a critical culture in the group, thus growing self-confidence, forming a empowered, independent, and potential self. Important research is conducted to see the extent to which the women's head program has walked the trunk, creating many tough women. Research novelty was obtained based on a combination of group communication attributed to economic empowerment.
Ben-Collins Emeka Ndinojuo
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 97-110; doi:10.26623/themessenger.v12i2.2282

Abstract:
5G was test-launched in Nigeria in 2019 to improve its communication technology, conspiracy theorists, however, linked 5G to the outbreak of the Covid-19. As with conspiracies, the ‘who’ that lends credence to it affects how far it travels. Pastor Chris Oyakhilome, founder of Believers LoveWorld, added his voice to the 5G debate, claiming that Covid-19 lockdown was decoy to sequester the population for government to covertly deploy 5G. This study is important because it addresses the issue of fake news and its ability to cause civil disobedience in the society. Using secondary research method, content analysis was used to review arguments on 5G controversy in the Nigerian context. Findings revealed that government appealed for calm and stated that no license for the installation of 5G has been issued yet. Technology enthusiasts and media organizations put out fact-checking information in support of the technology. Various arguments indicate that no one really understands the full capabilities of 5G and its long-term effect on living organisms and the environment. It is recommended that more tests be carried out in varying conditions to understand the tolerance limit of the technology, and for the government to be transparent in its public communication.
Supadiyanto Supadiyanto
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 192-207; doi:10.26623/themessenger.v12i2.2244

Abstract:
Newspaper industry is entering a state of emergency in Indonesia. Dewan Pers demands that the government provide incentives to press companies during Covid-19. The growth in the number of internet users, the downward trend in advertising revenue, and the number of newspaper circulation are problems in the print media business. List of questions in this study: what are the trends in the use of internet technology and social media in Indonesia?; why did various newspaper companies in Indonesia collapse and die in the digital era?; how is the effort to save the newspaper business? Meanwhile, the research paradigm is qualitative. The time of the study is November 2019 to May 2020. The results of this research, the growth in the number of internet users has been extraordinary in the last 20 years. Signs of the newspaper era are over, strengthened by many newspaper companies turning to online media. The number of readers fell, the number of advertisers plummeted, number of copies narrowed, and the cost of producing newspapers became increasingly expensive to cause the closure of various newspaper companies. Rescue by attracting young readers and doing various innovations. Tragically, the print media industry will end and die on its own.
Raihan Abiyan Fattah, Firman Kurniawan Sujono
Published: 31 July 2020
Jurnal The Messenger, Volume 12, pp 180-191; doi:10.26623/themessenger.v12i2.2276

Abstract:
Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.
Xianglin Su
Published: 10 April 2020
Jurnal The Messenger, Volume 12, pp 63-73; doi:10.26623/themessenger.v12i1.1814

Abstract:
The present study aimed to explore the characteristics and effects of messages about the Human Papillomavirus (HPV) vaccine on WeChat, a social media platform in China, with the theoretical underpinning of the Limited Capacity Model of Motivated Mediated Message Processing and the Health Belief Model. Researcher carried on content analysis and found that severity (37.82%), susceptibility (36.13%), benefits (68.07%), and barriers (47.9%) have appeared in WeChat. The target audience was mainly women (91.5%), and most of the media platforms were non-medical organizations (72.27%). People in China had a positive attitude toward HPV9. The research findings elucidated to explore the effectiveness of the messages about the HPV vaccine on WeChat, indicated that the potential effects of social media messages on individual cervical cancer prevention intentions and behaviors. In the end, researcher proposed some strategies for identifying the messages, and the implications of the findings were also discussed.
Ayang Fitrianti, Kharisma Ayu Febriana, Firdaus Azwar Ersyad
Published: 10 April 2020
Jurnal The Messenger, Volume 12, pp 74-83; doi:10.26623/themessenger.v12i1.1641

Abstract:
Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.
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