Jurnal Agribisnis Indonesia

Journal Information
ISSN / EISSN : 2354-5690 / 2579-3594
Published by: Journal of Consumer Sciences (10.29244)
Total articles ≅ 112
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Latest articles in this journal

Astri Aminova Putri, Dwi Rachmina, Anna Fariyanti
Jurnal Agribisnis Indonesia, Volume 9, pp 1-12; https://doi.org/10.29244/jai.2021.9.1.1-12

Food and energy security loan (KKPE) as the credit to support farmers to buy the input required to increase their agricultural produce. However, research showed that credit received by the farmers was not used to increase production optimally. The purpose of the study is to analyze the utilization of food and energy security loan (KKPE) and the effect on broiler production. The study was conducted in Padang Pariaman Regency, West Sumatera Province, as the broiler production centre. The data were collected through an interview with 85 farmers using questionnaires. Credit utilization was analyzed using tabulations. The analysis of the effect of credit on broiler production was analyzed by using the broiler production function. The results showed the (DOC), feed, vitamin, drugs, vaccines, and labour costs and invest in business equipment such as animal fodder, washing machine and repair. This research concludes that credit increases the production of broilers by 47,52 per cent.
Fatimah Az Zahra, Dahlia Nauly
Jurnal Agribisnis Indonesia, Volume 9, pp 13-22; https://doi.org/10.29244/jai.2021.9.1.13-22

Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer's share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer's share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer's share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer's share and reduce marketing margins.
Ulfira Ashari, Syamsir Syamsir
Jurnal Agribisnis Indonesia, Volume 9, pp 55-66; https://doi.org/10.29244/jai.2021.9.1.55-66

Price fluctuations at the producer and consumer levels determine the performance of the maize market in Gorontalo Province. This will affect the decisions and ability of the corn marketing agencies involved in responding to price changes. The slow response of marketing agencies to changes in maize prices indicates inefficient market conditions in terms of prices. In addition, differences in market power between marketing agencies indicate inefficiencies in marketing maize from an operational perspective. Therefore, this research was conducted with the aim of 1) analyzing market integration and transmission of maize prices between producers and consumers, 2) analyzing the distribution of marketing margins in the maize marketing channels in Gorontalo Province. The research data used is in the form of weekly price data at the producer and consumer levels for 148 weeks, from March 2016 to March 2019 and added data from direct interviews with the marketing actors involved, namely farmers as many as 30 people, while sampling of traders was carried out by snowball sampling technique. Data analysis used the Asymmetric Error Correction Model (AECM), marketing margin and farmer share for each channel. The results showed that the transmission of maize prices at the producer and consumer level is symmetrical in the long run indicating market integration. The smallest marketing margin and the largest farmer share are in Channel III, where marketing is done directly to an exporter. Corn marketing in Gorontalo Province shows price transmission and market integration as well as high farmer share value in each channel, so it can be concluded that marketing is efficient.
Sevi Oktafiana Fortunika, Harianto Harianto, Suharno Suharno
Jurnal Agribisnis Indonesia, Volume 9, pp 29-42; https://doi.org/10.29244/jai.2021.9.1.29-42

Indonesia is one of the top coffee producers in the world. The major markets for Indonesian coffee are European Union (EU), then Germany is the largest importing country. This research analyzed the position for Indonesian robusta coffee in Germany among Vietnam and India as the major producers of robusta coffee as Indonesia. The econometric model of the Linear Approximate Almost Ideal Demand System was used to estimate a position for Indonesian robusta coffee among its competitors. The analysis utilized time-series data from 1996 to 2017. The results of the study showed that the main exporting countries, including Indonesia, tended to have lower import tariffs than other countries, not the main exporters. The demand for imported coffee beans was generally influenced by the prices of major exporters, but demand for imported roasted coffee was not affected by the prices of major importing countries. Indonesian coffee beans in the German market was elastic, while roasted coffee was inelastic. Indonesian coffee competed with Vietnam both for coffee beans and roasted coffee. The expenditure elasticity of Indonesian coffee beans was positive and Indonesian roasted coffee was negative.
Riza Rahimi Bachtiar, Abdul Holik, Danang Swpj Widakdo
Jurnal Agribisnis Indonesia, Volume 9, pp 23-28; https://doi.org/10.29244/jai.2021.9.1.23-28

Red dragon fruit is one of the strategic horticultural commodities that is growing rapidly in Banyuwangi because it has an exotic appearance and produces fruit that can be consumed. One area that cultivates organic red dragon fruit was Jambewangi. There were several problems in Jambewangi, such as farmers didn’t know profit distribution and cost’s share between marketing channels in organic red dragon fruit. The purpose of this study was to analyze the profit share and cost-share in Jambewangi. Determination of the research location used the purposive method and the method of determining the respondents used the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is the quantitative analysis used to measure the profit’s share and cost’s share. The results of the analysis can be concluded that the highest profit share value was found in channel 1 with 76.17% and the lowest cost share was also found in channel 1 with 23.83%. This result showed that channel 1 was the most efficient organic red dragon fruit marketing channel, compared to other marketing channels.
Wajar Mey Handani, Nunung Kusnadi, Dwi Rachmina
Jurnal Agribisnis Indonesia, Volume 9, pp 67-78; https://doi.org/10.29244/jai.2021.9.1.67-78

Rice self-sufficiency in Indonesia remains a national priority program since rice is a staple food of the majority of the population. This national program has become an economic development agenda in almost all local governments at the provincial and district levels. East Kalimantan Province is one of the provinces that set the rice self-sufficiency on the local medium-term planning (RPJMD) 2013-2018. This research generally aimed at analyzing the prospect of rice self-sufficiency in East Kalimantan Province. Specifically, the research aimed to measure the potential for developing rice in East Kalimantan Province and to analyze the production technical efficiency of rice farming. The data used in this research were national and provincial agriculture land area and 337 units of rice farm from Agricultural Census 2013. Using LQ (Location Quotient) method indicated that economically rice was not a basic commodity of East Kalimantan Province. At the provincial level, there were only two out of four districts that had rice as a basic commodity. Stochastic production frontier analysis showed that the technical efficiency of rice production was 0.64, which indicated that rice production in the province was 36 per cent below its production frontier. Planting patterns and land status significantly improved technical efficiency. From this research can be concluded that the self-sufficiency program in East Kalimantan Province was not supported by regional potential of rice production nor by technically efficient rice production at the farm level.
Tasya Amanda Tobing, Rita Nurmalina, Siti Jahroh
Jurnal Agribisnis Indonesia, Volume 9, pp 43-54; https://doi.org/10.29244/jai.2021.9.1.43-54

Currently, Indonesia has a 265 million population in which more than one-third of the population is the modern generation who are more likely to have a preference for something that simple and practical like taking a meal in the restaurant. Bogor is one of the cities generally known for its culinary varieties. Waroeng Hotplate Odon is one of them which uniquely serves dishes, which uses hot plates and has a spiciness level and its sales experienced a downward trend due to high competition among the restaurants. This research aims to analyze the effect of marketing mix consist of 7P variables which are: product, promotion, place, price, people, process and physical evidence towards customer satisfaction and customer loyalty of Waroeng Hotplate Odon restaurant. The sample of the research is 393 people who visited Waroeng Hotplate Odon restaurant. The sampling method applied in this study is purposive sampling using a questionnaire distributed to Waroeng Hotplate Odon visitors. The structural Equation Modeling (SEM) method is used to analyze the data. This research showed that 4 variables affect customer satisfaction and loyalty of Waroeng Hotplate Odon visitors, which are price, process and physical evidence. The satisfaction variable has a significant effect on consumer loyalty, which is reflected by consumers' willingness to make repeat purchases and recommend restaurants to other parties. In general, respondents feel satisfied and loyal to the restaurant. Based on the result of the study, the following strategies to increase customer loyalty of Waroeng Hotplate Odon are improving the quality of flavour, spiciness level, variety of the menu, offering menu with more affordable prices, improving restaurant’s layout and parking spaces, and implementing a service system based on Standard Operating Procedures (SOP).
Muhammad Fathul Anwar, Harianto Harianto, Suharno Suharno
Jurnal Agribisnis Indonesia, Volume 8, pp 152-163; https://doi.org/10.29244/jai.2020.8.2.152-163

Indonesian rattan was one of the natural commodity which has been traded since long time ago. As one of the natural wealth, rattan has an important role in economic growth for Indonesia. The availability of rattan is abundant in the forests of Indonesia, especially in Kalimantan, Sulawesi and Sumatra, making Indonesia a major supplier of rattan world needs, but the export value of Indonesian rattan furniture in the last few years dropped. This research aims to analyze the competitiveness of Indonesian rattan furniture to the largest European importing countries and the determinant factors affecting the competitiveness of Indonesian rattan furniture. The data used in this study were annual time series data from 2007-2016. The methods used were the competitiveness test with the approach of Revealed Comparative Advantage (RCA) and Revealed Symmetric Comparative Advantage (RSCA) was used to analyze the competitiveness of Indonesian rattan furniture to the European importing countries. The results showed that Indonesia had strong competitiveness in 4 European importing countries, especially the United Kingdom and Italy rattan furniture market that had a higher point of competitiveness with 141,01 & 100,95 RCA’s point respectively. This made both as a major export option of Indonesian rattan furniture in the future.
Khaerul Saleh
Jurnal Agribisnis Indonesia, Volume 8, pp 131-141; https://doi.org/10.29244/jai.2020.8.2.131-141

Besides having a high economic value, Pumpkin honey also has good nutritional content, technically honey pumpkin cultivation is no different from other plants, but in pumpkin, honey cultivation requires a higher investment, especially at variable costs, this study was conducted in Pandeglang district, in general, it is suitable for pumpkin honey cultivation. The objectives of this study include to: (1) Financial feasibility of pumpkin honey farming. (2) The rate of sensitivity (sensitivity) to the decline in selling prices, increase in production costs and decrease in the amount of production (3) The feasibility of the aspects of cultivation, social environment, economics and marketing of Pumpkin Honey. tabulation and computational methods to facilitate analysis. Data analysis uses quantitative analysis and qualitative descriptive analysis. Quantitative analysis analyzes financial feasibility (B/C Ratio, NPV, IRR and PBP) and sensitivity analysis using applicable interest rates, qualitative descriptive analysis is used to determine the feasibility of cultivation, social environmental, economic and marketing aspects. The results showed that (1) Honey Pumpkin Cultivation in Cipeucang and Cimanuk Subdistricts of Pandeglang Regency was feasible to be cultivated with Gross B/C Ratio, Net B/C Ratio, NPV.IRR and Payback Period (PBP) feasible. (2) The possibility of a decrease in production, a decrease in output prices, and an increase in production costs, according to investment criteria and in a proper condition, and have a good level of sensitivity. (3) The technical aspects of cultivation from climate and rainfall following the Pumpkin Honey plant, the social and environmental aspects are feasible, the marketing aspects are feasible and very promising.
Rizky Ariesty Fachrysa Halik, Amzul Rifin, Siti Jahroh
Jurnal Agribisnis Indonesia, Volume 8, pp 164-174; https://doi.org/10.29244/jai.2020.8.2.164-174

A partnership is a form of cooperation that is needed to be done for business development so that it can be globally competitive. With the existence of a partnership, it can improve the ability of small businesses through capital support and professional resource training to increase business income and continuity. In Indonesia, tofu business is one of the micro and small businesses that have the potential to be developed. To improve business performance, it is necessary to collaborate among tofu businesses and large businesses or state-owned enterprises. The purpose of this study was to analyze the effect of partnerships and other factors on the performance of the tofu business in Indonesia. Tofu businesses can be grouped into two categories, namely partner and non-partner businesses. To estimate the performance of tofu businesses in Indonesia, multiple linear regression method was used. The data used in this study were collected from the Central Bureau of Statistics and the Ministry of Cooperatives and SMEs, in which 237 tofu businesses were taken as samples. The results showed that partnership had a positive and significant impact on tofu businesses income. Besides, business life, raw material cost, labour force and marketing allocation also positively significant affected tofu businesses income. However, the level of education, the age of the entrepreneur, the number of tools used, business capital, training, sales distribution, and cooperatives did not significantly affect tofu businesses income.
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