Jurnal Agribisnis Indonesia

Journal Information
ISSN : 23545690
Current Publisher: Institut Pertanian Bogor (10.29244)
Total articles ≅ 84
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Latest articles in this journal

Medita Ivanni, Nunung Kusnadi, Suprehatin Suprehatin
Jurnal Agribisnis Indonesia, Volume 7; doi:10.29244/jai.2019.7.1.27-36

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Maghfiroh Andriani Astutik, Rita Nurmalina, Burhanuddin Burhanuddin
Jurnal Agribisnis Indonesia, Volume 7; doi:10.29244/jai.2019.7.1.13-26

Juniar Atmakusuma, Bonar Marulitua Sinaga, Nunung Kusnadi, I Ketut Kariyasa
Jurnal Agribisnis Indonesia, Volume 7; doi:10.29244/jai.2019.7.1.1-12

Zalwa Nahla Lubis, Amzul Rifin, Netti Tinaprilla
Jurnal Agribisnis Indonesia, Volume 7; doi:10.29244/jai.2019.7.1.63-78

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Samsul Mashari, Rita Nurmalina, Suharno Suharno
Jurnal Agribisnis Indonesia, Volume 7; doi:10.29244/jai.2019.7.1.37-52

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Titis Luttiyana, Yuli Hariyati
Jurnal Agribisnis Indonesia, Volume 7; doi:10.29244/jai.2019.7.1.53-62

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Burhanuddin Burhanuddin, Rachmat Pambudy, Ach Firman Wahyudi
Jurnal Agribisnis Indonesia, Volume 6, pp 73-84; doi:10.29244/jai.2018.6.2.73-84

Abstract:Lampung Province is one of the coffee producing. This is because the topology of the region is very suitable for the fertility of coffee plants. The majority of coffee farmers in Indonesia carry out farming activities in rural areas with small business scale and limited access to innovation, capital, management, technology and information. One factor that causes farmers to be competitive in the context of entrepreneurship at the farmer level is the lack of entrepreneurial skills for farmers, so farmers who are engaged in the agribusiness sector, especially in the upstream subsystem, are very difficult to align with an entrepreneur in the non-agribusiness sector. The lack of entrepreneurial character and entrepreneurial capacity such as entrepreneurial skills is what causes farmers to be less competitive, which results in the agribusiness sector not being able to develop optimally. Adoption of farmers to agricultural technology is determined by their need for the level of technology offered and the suitability of technology for environmental, biophysical, and socio-cultural conditions in an area. The purpose of this study was to determine the general description and profile of Lampung coffee farmers, to find out the entrepreneurial characteristics of Lampung coffee farmers, and to analyze the characteristics, channels and stages of adoption of innovative Lampung coffee farmers with 160 respondents. This research was conducted in West Lampung and Tanggamus is the center of coffee production in Indonesia. The type of data were primary and secondary data. The data analysis method were the method of qualitative and quantitative analysis. The results showed that the dominant character of coffee farmer entrepreneurship is Commitment, Seeking feedback, Integrity and realiability, and Tolerance for failure. Innovation is considered to provide convenience, more suitable, easy to practice, and easily monitored for its development and is not difficult to imitate. Coffee farmers are open to innovation and benefit from the innovation. Coffee farmers use their innovation channels effectively. The entrepreneurial character of farmers correlates with innovation channel variables and stages of innovation adoption. Independent personality and Managerial Skill for Entrepreneurs (MSE) characters correlate with three innovation channel variables and Creativity and innovativeness (CAI) character correlates with all stages of innovation adoption variables.
Rofikah Fitriana, Suprehatin Suprehatin
Jurnal Agribisnis Indonesia, Volume 6, pp 149-168; doi:10.29244/jai.2018.6.2.149-168

Abstract:The consumption rate of milk in Indonesia is still lower than other countries in ASEAN, including Malaysia. A geographical difference makes the consumer of packaged milk of both countries have different behavior in purchasing decision. According to the theory of planned behavior, the purchasing decision was formed by intention that is influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Product attribute was considered to influence the purchasing decision, like price, brand, packaging, and quality. The aims of this research are to comprehend the effect of theory of planned behavior and product attribute on purchase decision of packaged liquid milk products towards Indonesian and Malaysian Undergraduate student. The sampling method used is purposive and analysis SEM PLS. The number of respondents is 100 undergraduate student in Indonesia and 100 in Malaysia. The result showed that the significant varibles on TPB for Indonesian students were attitude toward behavior and perceived behavioral control, and for Malaysian students, attitude toward behavior, subjective norm, and perceived behavior control. The significant variable on product attributes for Indonesian student were the brand and product quality, and there was no significant variable for Malaysian student.
Maryono Maryono
Jurnal Agribisnis Indonesia, Volume 6, pp 109-120; doi:10.29244/jai.2018.6.2.109-120

Abstract:The global agenda, namely sustainable development goals (SDGs), requires all businesses activities including farming to carry out a process of production that concerns on its sustainability. This study examined the extent to which of the sustainability level of rice farming in a multidimensional perspective from the three pillars of sustainability, namely economic, social, and environmental. Tasikmalaya District was purposively chosen because there was so called environmentally friendly farmer organization applying system of rice intensification (SRI) method. As much as sixty farmers were selected randomly as respondents. The analytical method used in this study refers to the Composite Index developed by OECD (2013) by comparing the index score of its pillars. The results indicate that the sustainability index of rice farming is of 0.46. The environmental dimension contributes the highest score to the total index that indicate very good performance, however, still lacking in the social and economic dimension. Therefore it is necessary to strengthen the last two pillars so that all the three pillars of sustainability can be achieved rateably.
Qashiratuttarafi Qashiratuttarafi, Andriyono Kilat Adhi, Wahyu Budi Priatna
Jurnal Agribisnis Indonesia, Volume 6, pp 133-148; doi:10.29244/jai.2018.6.2.133-148

Abstract:This study was aimed to analyze the added value in the supply chain of forest honey at Jaringan Madu Hutan Sumbawa (JMHS) organization. The respondents in this study are 30 honey hunter, 2 group leader, 2 JMHS cooperative and 1 marketing outlet Rumah Madu. Quantative descriptive analysis method was used to analyze the added value by using Hayami’s method (1987). The results from this study were the added value of forest honey from Madu Hutan Lestari cooperation is 0.5 persen highest than other chain actors. While the value added distribution of marketing outlets Rumah Madu has been the highest percentage of added value compared to other chain actors.