Journal of Business and Economics Research (JBE)

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EISSN : 2716-4128
Total articles ≅ 5
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Cynthia Angelia, , Ngajudin Nugroho, Arwin Arwin, Ivone Ivone
Journal of Business and Economics Research (JBE), Volume 2, pp 61-65; https://doi.org/10.47065/jbe.v2i3.909

Abstract:
The purpose of this study is to empirically examine the effect of gamers' consumptive behavior on gacha purchases in the Genshin Impact Game. Gacha is a game based on the player's chance and luck. Most of these games are usually free-to-play games with a gacha system as an incentive to use real currency to collect rare (limited) items. The research method used is a quantitative type. The number of research samples is 250 people from the population of Genshin Impact players whose number is unknown, with the sampling technique is accidental sampling. The large influence of consumptive behavior on the purchase of gacha can be seen in the results of the coefficient of determination (R2) as a percentage of 74.5%. With the results of this coefficient, it can be concluded that the purchase of gacha by 74.5% is influenced by the consumptive behavior of the players, while the remaining 25.5% is contributed by other factors that can be explained by other variables outside the model
, Wong Pong Lan, Fauzi Akbar Maulana Hutabarat, Ngajudin Nugroho, Supriyanto Supriyanto
Journal of Business and Economics Research (JBE), Volume 2, pp 80-85; https://doi.org/10.47065/jbe.v2i3.955

Abstract:
The aim of this research is to prove the effect of service quality and price on Shopee e-commerce customer satisfaction at Cendana Polytechnic, either partially or simultaneously. The research method used is associative quantitative method through online questionnaires. The number of respondents/sample as many as 35 students of the Cendana Polytechnic from a population of 408 people with the Accidental Sampling technique. The results showed: (1) Service quality has an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic, where the T test results, the significant value is 0.005 or less 0.05. (2) price has no effect on Shopee e-commerce customer satisfaction at Cendana Polytechnic, with T-test results, a significant value of 0.105 or greater 0.05. (3) Service quality and price have an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic with F test results, Fcount 11.488 with F significance of 0.000 or F significance value less than 0.05
Venny Venny, Wilinny Wilinny, Wong Pong Lan, Weny Weny, Fahmi Sulaiman
Journal of Business and Economics Research (JBE), Volume 2, pp 86-93; https://doi.org/10.47065/jbe.v2i3.956

Abstract:
Job satisfaction is a very important thing to note so that all activities within the company can be run smoothly. Research on the level of job satisfaction at PT. Centradist Partsindo Utama Medan Branch started from the high level of employee absenteeism. Main Branch Medan. This study uses descriptive quantitative methods that aim to determine the level of job satisfaction of employees at PT. Centradist Partsindo Utama Medan Branch based on data obtained from questionnaires. The sampling technique used by the researcher is purposive sampling where the subjects in this study are all employees. who have worked for more than 2 years at PT. Centradist Partsindo Utama Medan Branch, as many as 21 people. research subjects where as many as 3 employees (14.3%) have a high level of job satisfaction, 15 employees (71.4%) have a moderate level of job satisfaction, and 3 employees (14.3%) have low job satisfaction
Journal of Business and Economics Research (JBE), Volume 2, pp 66-73; https://doi.org/10.47065/jbe.v2i3.903

Abstract:
Technology developments make it easier for companies in the managerial process to find out strategies and techniques for survival, the sustainability and growth of the company's life depends on the availability of resources that the company has, especially human resources which are the most valuable main component in every activity and activity of a company, the importance of knowing the quality performance of human resources in the company or commonly referred to as employees to assist company management in achieving company goals needs to be changed and improved employee performance to the company, this results in the need to know the influences and factors that can affect employees in improving employee performance, in looking at several factors that affect the performance of employees in this study such as the influence of motivation, career development and soft skills possessed by employees, data from respondents, namely employees are processed using S PSS to facilitate the stages of finding the effect on each variable. The results found in the form of the influence of the variable motivation and career development have a high significant value and have a positive effect while the value of soft skills has a negative influence
Rani Rani, Vina Islami, Syahrir Syahrir
Journal of Business and Economics Research (JBE), Volume 2, pp 74-79; https://doi.org/10.47065/jbe.v2i3.881

Abstract:
The development of the automotive industry at this time can be quite rapid because every year the number of vehicles continues to increase. The development of the automotive industry also encourages the development of industries supporting services such as car repair shops, car salons, sales of spare parts, the sale of accessories, and car wash services. Own car wash services are needed the car users because, in addition to saving time, the car users are also convinced that if their car is washed at the car wash, the car will be clean and well maintained. In offering their services, employers must implement appropriate promotional strategies. Quality of service also supports the company to provide satisfaction for its customers. The purpose of this study is to determine the effect of promotion strategies and quality of service on user satisfaction at Best Car Care Bogor partially or simultaneously. A population of 220 people and take a sample of 135 respondents. The research method using multiple regression analysis. Results of research conducted found that the promotion strategy and service quality and significant positive effect either simultaneously or partially on user satisfaction. Advice for employers Best Car Care Bogorfor more attention to the satisfaction of the users of services Best Car Care Bogor, to increase the use of services
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