Journal of Agricultural Socio-Economics (JASE)

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ISSN / EISSN : 2745-6889 / 2745-6897
Total articles ≅ 27
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Widita Nareswari, Angga Rendyantoni Puji Utomo
Journal of Agricultural Socio-Economics (JASE), Volume 3, pp 23-29; https://doi.org/10.33474/jase.v3i1.17703

Abstract:
Pentingnya industri tidak hanya berperan dalam penyediaan lapangan kerja, tetapi juga berperan dalam pemberdayaan ekonomi salah satunya pada usaha Jamur Krispy Cak Wan. Penelitian ini bertujuan (1) untuk mengetahui tingkat kesesuaian antar tingkat kepentingan dan tingkat kinerja (2) tingkat kepentingan dan tingkat kinerja terhadap tingkat kepuasan konsumen. Penelitian ini menggunakan data sekunder dan data primer. Responden yang digunakan yaitu sebanyak 35 responden. Metode analisis yang digunakan adalah metode deskriptif kuantitatif dengan metode Importance Performance Analysis (IPA) dan Customer Statisfaction Index (CSI). Berdasarkan hasil penelitian didapatkan bahwa tingkat kesesuaian mendapat nilai tinggi pada variabel rasa sedangkan nilai terendah pada variabel tingkat kerenyahan. Sedangkan nilai kepuasan konsumen didapatkan nilai sebesar 62 persen hal ini diperlukannya perbaikan variabel ditingkat kinerja produk yang didapatkan dari hasil perhitungan nilai Importance Performance Analysis (IPA) untuk meningkatkan nilai CSI.
Fadli Husen, Doppy Roy Nendissa, Leta R. Levis, Marthen R Pellokila, Nikmatul Khoiriyah
Journal of Agricultural Socio-Economics (JASE), Volume 3, pp 30-38; https://doi.org/10.33474/jase.v3i1.17687

Abstract:
Pasar bawang merah melibatkan petani produsen dan beberapa pedagang perantara telah membentuk tingkah laku di pasar. Penelitian ini dilakukan untuk mengetahui struktur dan perilaku pasar bawang merah di Kecamatan Sambi Rampas Kabupaten Manggarai Timur Nusa Tenggara Timur. Sampel responen petani menggunakan teknik purposive sampling. Responden pedagang menggunakan snowball sampling. Analisis struktur pasar, mengukur tingkat konsentrasi pasar melitupti pangsa pasar, CR4, HHI, hambatan masuk pasar, pengetahuan pasar dan diferensiasi produk. Hasil penelitian menunjukkan, pasar bawang merah berada pada struktur pasar persaingan tidak sempurna yang oligopsoni. Perilaku pasar mengamati mekanisme penetapan harga, cara penjualan, penerapan fungsi pemasaran, memberikan petunjuk bahwa perilaku pasar bawang merah yang dilakuakn dengan sistem penetapan harga di kendalikan oleh pedagang sehingga petani cenderung sebagai price taker sedangkan pedagang sebagai price maker. Disarankan petani produsen perlu membentuk kelompok untuk bekerja sama dalam menjalankan pemasaran bawang merah melalui pendampingan yang difasilitasi oleh pemerintah atau lembagan terkait.
Siska Bara, Doppy Roy Nendissa, Serman Nikolaus, Marthen R Pellokila, Nikmatul Khoiriyah
Journal of Agricultural Socio-Economics (JASE), Volume 3, pp 15-22; https://doi.org/10.33474/jase.v3i1.17691

Abstract:
Pemasaran produk menggunakan media online telah mendisrupsi sistem pemasaran produk konvensional. Studi ini untuk mengetahui faktor determinan pengunaan media online dalam pembelian produk pertanian dan non-pertanian. Data penelitian menggunakan data primer dengan pengukuran menggunakan skala likert untuk menemukan faktor determinan yaitu umur, pendidikan, metode pembayaran, kenyaman belanja, varian produk, harga, kepercayaan dan kemudahan belanja. Data dianalisis dengan pendekatan regresi logistik biner yaitu Logit Model. Hasil studi menemukan bahwa faktor pembelian online adalah umur dan pendidikan sedangkan enam variabel lainnya tidak signifikan. Hal ini menguatkan dugaan bahwa karaktersitik para penggunaan media online di daerah penelitian adalah masyarakat memiliki pengetahuan dan keterampilan dalam memahami teknologi digital. Sebanyak 72 persen yang melakukan belanja online adalah para generasi muda, usia remaja dan dewasa awal. Para remaja dan dewasa awal cepat menyesuaikan dengan tren perubahan terknologi digital dan rasa ingin mencoba hal-hal baru. Pemasaran online melalui berbagai situs-aplikasi digital, belum banyak dikenal responden di daerah penelitian, sehingga keenam variabel tidak menjadi penentu dalam belanja online. Salah satu kendala utama di daerah penelitian adalah kesulitan jaringan internet sehingga perlu perluasan jaringan internet dan memberikan literasi dalam menggunakan aplikasi belanja online.
Adilla Zikra, Hudan Dhardiri, Susi Yulianti
Journal of Agricultural Socio-Economics (JASE), Volume 3, pp 1-7; https://doi.org/10.33474/jase.v3i1.14847

Abstract:
Indonesia is one of the largest producing and exporting countries of coffee in the world. 90% of coffee plantations in Indonesia are empowered by small farmers. By that, the development of coffee production in Indonesia has a great influence to the improvement of the welfare of people with middle to lower economic capacity and is able to encourage inclusive economic growth. However, until now Indonesia's coffee production still has a weak competitiveness compared to the other three exporting countries. The quality of Indonesian Arabica and Robusta coffee beans as export varieties is relatively low, causing the Indonesian coffee market share to be threatened. This reflects that the government's efforts to improve the quality and production of coffee are not optimal and not well targeted. Those efforts will run more effectively and efficiently when it’s applied to areas with high coffee production potential. Therefore, this study aimed to analyze which regions in Indonesia that have potential for coffee production and group them into clusters according to the characteristics of each region they have. The data in this study were sourced from the Indonesian Coffee Statistics Publication of the Directorate General of Plantations, Ministry of Agriculture in 2015 and the analytical method used is a descriptive method with graphs and Fuzzy C Medoid Clustering. The results of the robusta coffee clustering show that there are 28 districts/cities classified as high potential to develop this type of coffee with the characteristics of coffee plantation area, percentage of undamaged coffee plantation land, coffee productivity, and a high number of coffee farmers. Meanwhile, for Arabica coffee, there are 32 regions/cities classified as high potential with the characteristics of coffee plantation area and large number of coffee farmers. These results can be utilized by the local government as well as the central government to focus on the development of coffee production in these districts/cities.
Umi Kholiliyah, Sri Hindarti, Titis Surya Maha Rianti
Journal of Agricultural Socio-Economics (JASE), Volume 3, pp 8-14; https://doi.org/10.33474/jase.v3i1.17026

Abstract:
Penelitian ini bertujuan untuk mengatahui bagaimana pengaruh brand eqyuity terhadap keputusan pembelian sayur online di Kota Malang. Penelitian ini dilakukan di Kota Malang. Menggunakan pendekatan teknik asosiatif dengan analisa kuantitatif. Pengambilan sampel secara Nonprobability Sampling dengan metode Purpossive Sampling sebanyak 90 responden. Pada penelitian ini akan menggunakan data primer serta data sekunder. Analisis data yang digunakan adalah dengan menggunakan regresi linier bergandadengan rumus skala likert, uji validitas dan uji realibilitas. Hasil penelitian menujukkan bahwa variabel brand equity yang mempengaruhi suatu keputusan pembelian adalah persepsi kualitas dan loyalitas merek, sedangkan variabel kesadaran merek dan asosiasi merek tidak mempengaruhi keputusan pembelian sayur online.
Esther Kembauw, Asri Subkhan Mahulette, Anna Yuliana Wattimena, Rein Estefanus Senewe
Journal of Agricultural Socio-Economics (JASE), Volume 2, pp 81-87; https://doi.org/10.33474/jase.v2i2.13083

Abstract:
The Maluku Islands are renowned as the world's clove origin. Maluku is home to one of the indigenous clove germplasms known as Forest cloves. Forest Cloves are wild-type cloves found on Ambon Island, Maluku. The study's objective was to conduct an analysis of the supply chain for forest clove commodities. The investigation was conducted in the villages of Hitulama, Hitumesing, and Pulau Seram in Maluku Province, as well as in the villages of Latu and Hualoi. Primary data were collected from a sample of 25 forest clove farmers. The data analysis reveals that several parties are involved in the supply chain of Maluku's forest clove commodities, including farmers/suppliers, village-level middlemen, large collectors in the Regency City and provincial capital, Ambon City, as well as large companies in Surabaya that use forest cloves as raw material. Efforts to conserve forest cloves must be made in order to expand local potential and farmers' revenue. As a result, the wealth of Forest clove germplasm in Maluku province can be increased.
Viki Rahmatullah, Dyah Ayu Sri Hartanti, Siti Nur Qomariyah
Journal of Agricultural Socio-Economics (JASE), Volume 2, pp 88-94; https://doi.org/10.33474/jase.v2i2.11630

Abstract:
Agriculture is a significant sector of the Indonesian economy. Farmers strive for economically advantageous outcomes in the processing of farming, where the costs paid can result in maximum production. This increases demand for flowers, one of which is water henna. Farmers must enhance production to fulfill the demand for water henna flowers. The purpose of this study is to determine the viability of water henna flower growing in Dukuh Klopo Village, Peterongan District, Jombang Regency. The analytical method employed in this research is a combination of descriptive and quantitative analysis, which will be used to determine the income generated by water henna farming. According to the feasibility analysis results, the B/C – Ratio for water henna plant cultivation in Dukuh Klopo Village, Peterongan District, Jombang Regency is 1.57. This means that for every Rp. 1 spent, the henna plant farming industry in Dukuh Klopo Village, Peterongan District, Jombang Regency generates Rp. 1.57 rupiah in revenue. Thus, the B/C Ratio approach enables the development of water henna flower farming in Dukuh Klopo Village, Peterongan District, Jombang Regency.
Winarti Winarti, Dyah Ayu Sri Hartanti, Siti Nur Qomariyah
Journal of Agricultural Socio-Economics (JASE), Volume 2, pp 68-73; https://doi.org/10.33474/jase.v2i2.11166

Abstract:
The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.
Shesy A. Hakim, Marthen R. Pellokila, I Wayan Nampa
Journal of Agricultural Socio-Economics (JASE), Volume 2, pp 74-80; https://doi.org/10.33474/jase.v2i2.13082

Abstract:
Farming is one of the industries most susceptible to risk and unpredictability in terms of results and profitability. In Noelbaki Village, Central Kupang, Kupang. This study intends to examine income, income risk, and factors that influence lowland rice farming income risk. To identify 46 respondents, the sample was determined using a basic random sampling procedure. Primary data was acquired through interviews and a questionnaire for this study. The income function model's input-output methodology, coefficient of variation (CV), and residual squared are used in data analysis. The average value of income in lowland rice cultivation per hectare each growing season was Rp. 28,374,581,-/ha/MT, according to the findings. The CV score of 3.26 percent indicates the average amount of income risk in lowland rice growing. Land area, fertilizers, insecticides, and UPT are elements that minimize income risk, whereas seeds raise income risk. Because seeds dictate the quality of plant development, whereas other production elements may be regulated by farmers, this suggests that seeds are a determinant of income risk. Farmers must pay attention to seed quality if rice growing is to stay risk-free.
Susmita Das, Paritosh Mondal
Journal of Agricultural Socio-Economics (JASE), Volume 2, pp 56-63; https://doi.org/10.33474/jase.v2i2.10856

Abstract:
The study assessed some factors that determine agricultural production and income in Bangladesh. The factors that were addressed in the study were land, labour, capital, ethnicity, gender etc. It aimed to analyze the socio-economic characteristics of the farmers in Bangladesh, to investigate the level of agricultural production activities and to identify the agricultural production problems in Bangladesh. The target population was the farmers of eight divisions in Bangladesh. The data were obtained from structured questionnaires, semi-structured interviews and FGD. Multiple linear regression of model fourteen explanatory variables was used to analyze the characteristics of the factors mentioned above in context of farm production and income. The result of data analysis showed that the variables such as gender, age, years of schooling, service area, operational farm size, cow-shed, electricity, radio, mobile phone, television, computer, bicycle, motorcycle etc. affect farmers’ production and income. The research also found gender parity and small farm holding in farming. There should be provision of effective agricultural information dissemination services by using ICT tools in farming. Special emphasis should be given to eliminate gender disparity and resolve small farm holding problem to ensure farm production and income generation.
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