Journal of Business on Hospitality and Tourism

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ISSN / EISSN : 2527-9092 / 2527-6921
Total articles ≅ 169
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Yustisia Pasfatima Mbulu, I Made Adhi Gunadi
Journal of Business on Hospitality and Tourism, Volume 6, pp 284-152; doi:10.22334/jbhost.v6i2.223

Abstract:
This research aims to analyze the role of Pokdarwis in homestay development, analyze the quality of the homestay with the ASEAN Homestay Standard criteria, and analyze challenges and opportunities in developing a homestay. The method used is descriptive qualitative, with data collection techniques through observation and direct interviews. This study also conducted FGDs with homestay owners, the Head of the Kemiren Traditional Village, Pokdarwis, the Head of Kemiren Village, Banyuwangi Disbudpar, Dancers, PKK, and NGOs. The result of this research is the role of Pokdarwis as a Motivator, Communicator, and Driving Force. The quality of a homestay meets elements of the criteria of the host, activities, location, marketing & promotion, and sustainability principles. Meanwhile, elements of Safety & Security Criteria, Management, Accommodation, Cleanliness & Cleanliness still need to be improved. Challenges in terms of marketing & promotion, management, cleanliness & hygiene, and security & safety still need to be improved. The opportunity is enormous because it has all aspects to meet the accommodation standards of ASEAN-Class Homestay.
Ni Luh Putu Eka Yudi Prastiwi, Luh Kartika Ningsih
Journal of Business on Hospitality and Tourism, Volume 6, pp 261-118; doi:10.22334/jbhost.v6i2.237

Abstract:
The purpose of this study was to determine how the leadership of Asta Brata of the Chief Village and Leader Member Exchange was able to influence the performance of village apparatus in Buleleng Regency. This study used an associative quantitative method. The data analysis technique used in this study is a variance-based structural equation modelling (SEM) or component based SEM, which is known as Partial Least Square (PLS) Visual version 3.0. All the relationships studied showed positive and significant results. In its realization, Asta Brata’s leadership is able to improve the performance of village apparatus. Likewise, the Leader Member Exchange is able to increase the Performance of Village apparatus. The indicators that show the highest score are Kwera Brata and Loyalty, the combination of these indicators is a strong benchmark in improving the performance of village apparatus in Buleleng Regency.
Kadek Ayu Ekasani, Ni Kadek Ajeng Wangi Bhuanaputri, Paulin Yosephanny, Felicia Johny Alberta
Journal of Business on Hospitality and Tourism, Volume 6, pp 170-26; doi:10.22334/jbhost.v6i2.217

Abstract:
Educational Tourism is one of the types of tourism in Indonesia. There are still limited studies that attempt to discover the relationship between tourism education and education tourism (edu-tourism). Educational Tourism is one of the types of tourism activities that has been recognized by the Indonesian government, which is a field trip related to an activity or trip whose purpose is for recreation or entertainment and contains educational activities in it. The data method is done by interview was used in collecting the data to get some information from local people or society, and data is descriptive qualitative. The results showed that English educational tourism through the phenomenon of Kampung Inggris is one of the Educational Tourism destinations in Indonesia. Educational Tourism has many benefits, such as creating jobs, improving the educational system, and increasing young generations' competitiveness. The role of education can make the country is able to have highly developed and foremost competitiveness.
Agung Sri Sulistyawati, Fanny Maharani Suarka
Journal of Business on Hospitality and Tourism, Volume 6, pp 224-86; doi:10.22334/jbhost.v6i2.230

Abstract:
This study determines the characteristics and preferences of Chinese tourists in choosing accommodations in Badung district. Based on the Bali Central Bureau of Statistics 2016-2018, there is an increase of Chinese tourists' visits to Badung Regency, mainly Nusa Dua, Kuta and Jimbaran famous for its tourist destination accommodations thus makes it highly competitive. This study consists of 50 Chinese tourists as respondents using questionnaires from May-July 2019 selected by incidental sampling, then analyzed by conjoint technique which revealed that most prefer the Nusa Dua area. Characteristically most of them come from Liaoning Province dominated by women aged 15-24 years. Eighty six per cent of these are private employees with a bachelor's degree. It is their first visit to Badung Regency with an average length of stay of 4-6 days accompanied by friends for leisure activities. They obtain information from the internet and 92% of them chose a star rated accommodation.Tourist preferences in accommodation selection are analyzed and summarised as important values. The resulting highest to lowest values are as follows: facilities, Promotion, comfort, location, service, price, and cleanliness.
I Gusti Ketut Adi Winata, Ni Made Wulan Sari Sanjaya, I Gusti Made Oka Astana
Journal of Business on Hospitality and Tourism, Volume 6, pp 237-96; doi:10.22334/jbhost.v6i2.232

Abstract:
Bumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes in Buleleng district can be created through the development of an entrepreneurial orientation which is translated into marketing activities.
Janne Hillary
Journal of Business on Hospitality and Tourism, Volume 6, pp 315-178; doi:10.22334/jbhost.v6i2.221

Abstract:
Candirejo Village is a tourism village which focuses on the natural nuance of the village. The current challenge faced by Candirejo Village is how to significantly increase the number of tourists per year. In dealing with this challenge, the management should manage tourists satisfaction. The factors that need to be paid attention to the tourists' satisfaction are the attraction, facility, service, accessibility, and price. This study aims to examine and analyze the effect of attraction, facility, service, accessibility, and price on the tourist's satisfaction of Candirejo Village. The analysis results show that all of the independent variables jointly affect the tourist's satisfaction in Candirejo Village. Despite that, the price was the only factor individually affecting the tourist's satisfaction in Candirejo Village. Therefore, attraction, facility, service, accessibility, and price are multi-factors. Optimal synergized of these factors can increase the tourist's satisfaction in Candirejo Village.
Imee De Guzman Esguerra
Journal of Business on Hospitality and Tourism, Volume 6, pp 190-60; doi:10.22334/jbhost.v6i2.228

Abstract:
This study's main objective is to describe farmers' profile that venture into agri-tourism business, analyze the status of their business operation, determine the best practices and problems encountered by agri-tourism businesses in Central Luzon, which served as basis in crafting a development plan. The descriptive research method using a purposive sampling technique was employed in selecting the target respondents who were surveyed and interviewed using two separate sets of modified survey questionnaires. Agritourism businesses were accessible, family-run farms, affiliated with tourism and agriculture-related organizations, and compliant with required facilities and safety measures. Visitors were from all walks of life and came from within and outside the country. Classes, seminars, workshop, and tours were their top service offerings. Trust and confidence, referral system, hands-on operation, and strict financial monitoring were the identified best practices. At the same time, labour shortage, being still a niche market, price fluctuation, seasonality of farm products and services, insufficient staff skills, and significant capital requirements were the problems in running agri-tourism farms.
I Putu Agus Adnyana, Gusti Putu Eka Kusuma
Journal of Business on Hospitality and Tourism, Volume 6, pp 247-101; doi:10.22334/jbhost.v6i2.233

Abstract:
This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.
Luh Kartika Ningsih, Ni Luh Putu Eka Yudi Prastiwi
Journal of Business on Hospitality and Tourism, Volume 6, pp 252-110; doi:10.22334/jbhost.v6i2.236

Abstract:
The purpose of the research was to determine how to build quality of human resources through job skill based on “Pageh, Puguh, lan Jengah” at the Village Credit Institute (LPD) in Buleleng Regency. Through testing several relationships to determine the improvement in the quality of human resources in the LPD.This research used a quantitative approach. The data analysis technique used was Structural Equation Modeling-SEM) variance-based or component based SEM, called Partial Least Square (PLS) Visual version 3.0. The sample used 60 people with a t-table value for a significant level of α=0.05 of 1.96. All of the relationships showed positive and significant results. From the results of this research it is known that through the implementation of job skill based on “Pageh, Puguh, lan Jengah” is able to improve the quality of human resources that impacts on improving the performance of the employee in LPD of Buleleng Regency.
I Made Bayu Wisnawa, Putu Agus Prayogi, I Ketut Sutapa
Journal of Business on Hospitality and Tourism, Volume 6, pp 269-133; doi:10.22334/jbhost.v6i2.243

Abstract:
The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.
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