Journal of Business on Hospitality and Tourism

Journal Information
ISSN / EISSN : 2527-9092 / 2527-6921
Total articles ≅ 199

Latest articles in this journal

Arik Agustina, Ni Putu Isha Aprinica
Journal of Business on Hospitality and Tourism, Volume 7, pp 33-38;

Plastic waste have been a problem for the sustainability of tourism, especially Bali. Efforts to reduce plastic waste have been carried out by the government, such as the issuance of Denpasar Mayor Regulation Number 36 of 2018 and then followed by Bali Governor Regulation Number 97 of 2018. This paper aims to find out the opinions and changes in behavior of Balinese people, especially in Denpasar City after the enactment of the Denpasar Mayor Regulation and the Bali Governor Regulation about plastic waste. Data collection carried out through questionnaires distributed to tourists, students (tourism department), traders, the general public, and Lecturer. The result is everyone is aware of the government regulation on limiting single-use plastic bags, but some residents only know about the existence of government regulations without knowing where the regulations came from. Most of the people agree with the policy, but there are also people who disagree because the use of plastic bags is more efficient, however. This policy has led people to cultivate bringing their shopping bags.
Ni Ketut Wiwiek Agustina, Putu Gde Arie Yudhistira
Journal of Business on Hospitality and Tourism, Volume 7, pp 114-126;

The Covid-19 pandemic is a very dangerous epidemic that affects the order of human lives around the world. The existence of the Covid-19 pandemic has made everyone without exception have to be able to adapt to the new life order or new normal era in accordance with health protocols. In this new normal era, many people have begun to take short, cost-effective trips and tend to seek pleasure and health simultaneously to reduce boredom and stress when forced to stay at home during lockdowns. One of the tourism trends that is coming back is Wellness Tourism. The current trend of Wellness Tourism is one of the options for restoring the passion of tourism in Bali Province which will encourage public interest in travelling. Tirta Empul is one of the tourist attractions that have the potential to support wellness tourism as a Wellness Tourist Attraction. This research was conducted in Tirta Empul which aims to analyze development strategies related to the wellness tourist attraction. This study uses data processing analysis carried out by SWOT through an analysis process of internal factors (IFAS) and external factors (EFAS). The results showed that the Grand Strategy obtained in this study is the S (Strength) - O (Opportunity) Strategy, so that there are opportunities to develop Tirta Empul as a Wellness Tourist Attraction in a New Normal Era.
Ni Ketut Wiwiek Agustina
Journal of Business on Hospitality and Tourism, Volume 7, pp 103-113;

Ubud as one of the wellknown tourists’ destinations in Bali Province, currently is developing the potency on culinary for tourism. Nowadays Ubud is also becoming the interests of millennial tourists to visit. Millenn ial tourists represent 27 % of the global population or around 2 billion people. On average, they take 35 days of vacation each year with the typical of preferring experience the most. Therefore, this research is designed by exploratory study approach and the aims are to analyze and identify the interests of millennial tourists to visit Ubud for the purpose of tasting and enjoying culinary for the sake of tourism. Primary data is collected using semi-structured interviews with respondents as many as 30 (thirty) millennial visitors or tourists in Ubud. Through a descriptive method with a qualitative approach, this research explores millenials’ thoughts and motivation of culinary tourists in Ubud. For the result, this study indicates millennials tourists’ respondents have a high interest in culinary tours. Ubud is considered to offer a large selection of local culinary delights of good taste and quality; calm, comfortable, and nice view and atmosphere; and is a favorite destination for tourists. Sources of information about culinary tours in Ubud are recommendations from friends / relatives and social media. This study also includes exploratory observations regarding the food menu, location, facilities, and security in Ubud District. For wider perspectives on culinary tours a la millennials, further research is encouraged in other areas and interests.
Reza Permadi, Fahriza Junizar, Nurul Aldha Mauliddinna Siregar, Ute Lies Siti Khadijah
Journal of Business on Hospitality and Tourism, Volume 7, pp 7-19;

The coal mine closures have turned Sawahlunto into an idle city. By integrating the post-mining sites landscape and the Dutch colonial architecture heritage, Sawahlunto becomes a city of a kind. Therefore, the local government and the legislature (DPRD) as well as other stakeholders created a vision for Sawahlunto as a “A Cultural Tourism Mining City” in 2020, set in Local Government Regulation (PERDA) No 2 of 2001. The year 2020 was set as a target to motivate the local government and stakeholders to achieve the vision. As a matter of fact, Sawahlunto has been included as a World Heritage site by UNESCO as of 2019. This research aims to understand the role of stakeholders in developing and rebranding Sawahlunto, by using the Pentahelix model. This research uses a qualitative method along with the case study approach as well as utilizing interviews, observations and archival study as the types of research methodology. Finally, the result of this research shows that the stakeholders carry out their roles well and fully support the vision of Sawahlunto city.
Ratu Ratna Mulyati Karsiwi, Nurlena Nurlena
Journal of Business on Hospitality and Tourism, Volume 7, pp 145-155;

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development
Ulya Rahmah, Endah Djuwendah
Journal of Business on Hospitality and Tourism, Volume 7, pp 20-32;

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.
Reiza Miftah Wirakusuma, Anak Agung Anom Samudra, Ni Kadek Sumartini
Journal of Business on Hospitality and Tourism, Volume 7, pp 171-179;

This study aims to investigate the sensory experience from guests who have stayed at a budget hotel in Bandung, West Java Province. Although only offers low prices, simple facilities, and less spacious room, yet a budget hotel has been able to maximize comfort and satisfaction for their guests. Subsequently, the number of budget hotels increase significantly in the past few decades and create different themes for hospitality industry. These themes create unique experience and they are felt by five senses of guests during their visits. The experience is divided into visual, tactile, gustatory, auditory, and olfactory. The method used in this research is a qualitative descriptive analysis from 145 questionnaires which were collected on the field. The results showed that the sensory experience had a dominant impact on guest satisfaction in staying at a budget hotel, especially in tactile and visual.
Mariae Khrisna Baring Arreza, James Garcia Esguerra
Journal of Business on Hospitality and Tourism, Volume 7, pp 39-49;

Doot Poktoy is an emerging surfing destination in Mindanao. In developing tourism, Policymakers could aim for long-term tourism growth. Sustainable tourism is intensely dependent on the host community's support, view, and contribution to tourism programs; this safeguards the community and diminishes any adverse effects that can harm the environment and culture. However, literature is scarce about comparing the positive and negative effects of tourism. Thus, this paper focuses on the following objectives: Determine the positive and negative effects of tourism and; Test the significant difference between the positive and negative responses. The study gathered 93 responses from Doot Poktoy residents'. It utilized the descriptive approach, with questionnaires indicating the agreement level in the values of tourism development: economic, socio-cultural, and environmental. The results revealed that the respondents had experienced both negative and positive effects of tourism and that they have a more negative view of tourism than a positive one.
Ni Luh Supartini, Ni Putu Oka Agustini
Journal of Business on Hospitality and Tourism, Volume 7, pp 162-170;

Learning English as a foreign language required some strategies to achieve the goal of communication. In teaching and learning process, the teacher and students frequently use their first language to explain the difficult word in English. This study aimed to investigate the language used by the teacher as communication strategies in teaching English as a foreign language and students’ responses toward the use of each type of language instruction in teaching English at Hospitality class. To investigate the study there were 2 teachers and 2 classes of hospitality management class as the subject. The data were collected through observation of teaching and learning process and interview session. The study was designed as descriptive qualitative research and the data were analyzed descriptively. The finding showed that the teacher used the target language frequently, however the used of mixed language to explain some difficult words also found in teaching and learning process.
Ni Luh Gede Elsa Wiyanti, Desak Putu Eka Pratiwi, I Dewa Ayu Devi Maharani Santika
Journal of Business on Hospitality and Tourism, Volume 7, pp 196-204;

Advertisement is "an announcement or news online, or in a newspaper, on television, or on a poster about something such as a product, event, or job to persuade and encourage people to be interested in the goods or services offered". Verbal and nonverbal are communication tools that humans use to interact, whether it's through messages, sounds, pictures, and gestures. . This study aims to analyse the verbal and non-verbal signs used in travel advertisements and to find out the meaning of those signs. Travel advertisements aim to promote tourist attractions or destinations to tourists who are going to make a trip to Bali. The data were taken from several travel websites. The data were collected by observation method and then analysed by descriptive qualitative method. The analysis started by analysing the verbal and non-verbal signs based on the theory of semiotic by Saussure (1893). The analysis of the meaning of the verbal and non-verbal signs was done by using the theory of meaning proposed by Barthes (1977). And the analysis of colors was done by using the theory of color term proposed by Wierzbicka (1996). The result of the research shows that travel advertisements provide information for readers or tourists who are going to travel in Bali about interesting places to visit, such as romantic spots for dinner or honeymoon and natural view for the ones who love nature and adventure. The colors displayed in the advertisement express the atmosphere that will be obtained by readers or tourists. The advertisements promote Bali as wonderful place to visit and travel package offers which interesting and affordable.
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