Journal of Business on Hospitality and Tourism

Journal Information
ISSN / EISSN : 2527-9092 / 2527-6921
Total articles ≅ 155

Latest articles in this journal

Yudyantara Risadi, I Gede Astawa, I Made Winia, I Nengah Laba
Journal of Business on Hospitality and Tourism, Volume 6, pp 139-150; doi:10.22334/jbhost.v6i1.196

This study aimed at figuring out the access of Indonesian students to English and figuring out the difference of scanning skill possessed by bilingual students and monolingual students. The subject of this study was 31 2nd semester students from Denpasar Tourism Academy, Bali. The data was collected through a questionnaire and a provided test. The result of the questionnaire shows that students have more access to English through films, listening to English songs, computer games and their mobile phone when they are chatting. From the questionnaire is also found that 42% of the students were monolingual -they use Bahasa only at school and at home- and 58% of the students were bilingual –they use Bahasa and local language-. The result of the test shows that students who are monolingual in that school outperform the bilingual with the average score is 78.00, meanwhile the bilingual students have the average score with score 64.00. It implies that the monolingual students can answer easily the questions given by the teacher than the bilingual students because the use of Bahasa Indonesia only helps them to understand the instruction
Yohanes Meindra Prakoso, Boris Ramadhika
Journal of Business on Hospitality and Tourism, Volume 6, pp 132-138; doi:10.22334/jbhost.v6i1.208

COVID-19 and earthquake disaster both give effect in Tourism Attraction, then in this study will compare the difference impact between COVID-19 and earthquake disaster, especially in Yogyakarta. This study deals with the hospitality industry condition during Corona Virus Disease (COVID-19) and earthquake disaster in Yogyakarta 2006. This study is to seek an answer to these two research questions: 1. What is the effect of the COVID-19 virus on Tourism Attraction in Yogyakarta? 2. Is the impact of the COVID-19 virus on Tourism attractions in Yogyakarta has a more severe impact than an earthquake in 2006? From the results of this study, it was found that COVID-19 is more dangerous than earthquakes, particularly in the economy sector. The method used in this study is a descriptive qualitative method; the problem that can be investigated by qualitative descriptive research refers to quantitative studies, comparative studies (comparisons). The data to support this study was taken from journals, books, websites, government documents, and any other sources or articles.
I Wayan Kiki Sanjaya, A.A. Ayu Suwi Arianty, I Gusti Ayu Eka Suwintari, I Gusti Ayu Melistyari Dewi
Journal of Business on Hospitality and Tourism, Volume 6, pp 113-121; doi:10.22334/jbhost.v6i1.202

The present study discusses a SWOT analysis of online reservation applied in HSovereign Hotel, Tuban, Bali. The hotel expects to obtain the easier and faster services in room reservation in hotel sectors by using internet media through online process (e-commerce). However, there are several challenges occur in practice as seen in HSovereign Hotel. As a result, the quality of thereservationservices is considered bad, not professional, and ultimately gives impact upon consumers’ satisfaction. Therefore, the problem that will be observed in the present study is how the advantages, disadvantages, opportunities and threats of e-commerce usage in HSovereign Hotel can be identified. A descriptive-qualitative research is the type of the present study. The data of the present studywere obtained from observation, interview, and documentation in order to find out the advantages, disadvantages, opportunities and threats of online reservation in H Sovereign Hotel. Furthermore, the theories used in the present study are: hotel, reservation, room online reservation, definition of e-commerce, and room occupancy rate. The data were presented in both analytical descriptive and narrative, and also supported by presenting tables, maps, and figures. Based on the result of analysis, the advantages of e-commerce usage in online reservation services which attracted more residents to come is the effectiveness of online reservation system in H Sovereign Hotel. On contrary, the disadvantages of online reservation relies on its dependency oninternet connection and server system in H Sovereign Hotel. The opportunity can be identified from using online reservation is it could be a media promotion which enables consumers to reserve in the last minute, and the threats found are cancellations ensue and fake bookings that extremely threaten information system of room reservation in H Sovereign Hotel.
Isdarmanto Isdarmanto, Christantius Dwiatmadja, Hari Sunarto, Antonius Suryo Abdi
Journal of Business on Hospitality and Tourism, Volume 6, pp 1-26; doi:10.22334/jbhost.v6i1.181

This study discusses how the sustainability tourism development strategy in every regency be able to improve the social welfare of local communities. The decentralization program has given freedom and policy to enhance the role of regional tourism to be more competitive. This study is using qualitative methods to be able to explore the empiric phenomenon of deeper problems that expected to be used as a reference for the strategy development of regional tourism applied in global and digital era, which is very competitive and professional through the strategy of well structure and systematic tourism program to be effective and efficient.
Ni Putu Ratna Sari, Anak Agung Putri Sri
Journal of Business on Hospitality and Tourism, Volume 6, pp 64-78; doi:10.22334/jbhost.v6i1.190

A number of accommodations are available in Tegallalang Village, because of its location that is close to central Ubud. Along with the increase in foreign tourist arrivals, then this study aims to analyze the factors that determine the interest of foreign tourists in the selection of accommodation in the village of Tegallalang, Gianyar Bali. This study used 50 respondents with accidental sampling technique. Data will be analyzed by factor analysis. The results showed characteristics of tourists who stay at accommodation in Tegallalang Village were dominant Australian citizenship 18%, Length of their stay is 3-7 days (72%), based on age in 26-30 years old (36%). Characteristics based on occupation dominant as employed (48%) and purpose of visit for leisure (58%). Tourists choose villa for 68% as a place to stay, this is because the villa is more privacy than others. The factors that influence the buying interest of foreign tourists in choosing accommodation are the first is the factor of room quality, the second is the location factor, the third is the price factor and the fourth is accommodation security factor. The dominant factor that determines it is the room quality factorThe next research that will be conducted in the future is guest satisfaction toward accommodation in Tegallalang Village is highly expected.
Prilicia Meikassandra, I Wayan Sukma Winarya Prabawa, I Wayan Mertha
Journal of Business on Hospitality and Tourism, Volume 6, pp 79-93; doi:10.22334/jbhost.v6i1.191

This study aims to describe the aspects of wellness tourism development in Ubud. Adopted from Corbin theory (2006) which states the body, mind and spirit as part of the five dimensions of wellness, namely physical wellness, emotional wellness, social wellness, intellectual wellness, and spiritual wellness, authors would therefore to identify product wellness, wellness activities, wellness dimension and life cycle of development of wellness tourism in Ubud. This study uses qualitative research methods, starting with literature studies related research about wellness tourism and in-depth interviews with wellness service providers in Ubud. In this study, the authors reviewed the literatures and analyzed the information collected from eight wellness service providers. The eight informants are determined by considering the type of wellness service scale such as spa resorts, health resorts, retreat centers, and wellness centers, located in Ubud. The results showed that wellness tourism in Ubud had fulfilled aspects and dimensions of wellness. This is reflected from the identification which was resulted where the highest-demanded wellness products in Ubud, namely yoga retreats, meditation retreats, spiritual retreats, detoxes and spa resorts. While wellness activities in Ubud are considered more relevant to Balinese-Hinduism lifestyles such as customs, cultural-religion activities and valuable-local knowledge of Balinese herbs in which are part of the wellness experience offered in Ubud. While in the terms of phase of development, the current situation of wellness tourism stays in development phase.
Putu Ratih Pertiwi, Agung Sri Sulistyawati
Journal of Business on Hospitality and Tourism, Volume 6, pp 27-42; doi:10.22334/jbhost.v6i1.183

This paper attempts to identify the factors that influence foreign tourists to choose accommodations in Mas Village – an artistic heritage village in Ubud, Bali. As the accommodations are in the village, tourists’ motive in choosing accommodation may be different from accommodations in the big cities. The research took place in Mas Village, considering this village has been experiencing a big spike in the growth of tourists accommodation, while based on the data of 2012 until 2017 – the 87 percents of the tourists who visit this village are foreign tourists. It is known that Mas Village is one of villages in Bali fundamentally identified as an artistic countryside by focusing in artistic of wood carving since 1930s. Primary data is collected from the foreign tourists as respondents who stay in accommodations in Mas Village during June 2019, then the data is analysed using Factor analysis. The result of the factor analysis shows that location emerges as the key factor that influences tourists in choosing accommodation among three others factors. Additionally, an interesting finding from the study is how local touch and security form as one factor. By understanding the influence factors, those accommodations in Mas Village will be able to develop marketing strategies that appeal to this segment of tourists and create meaningful points of differences. However, as this research is focusing in foreign tourists, the future studies concerning how domestic tourists choose their accommodation in Mas Village is highly expected, in order to compare with foreign tourists’ perspective in this research.
Wayan Kiki Sanjaya, A.A. Agung Wijaya, Kadek Feni Aryati, Reinaldo Rafael
Journal of Business on Hospitality and Tourism, Volume 6, pp 54-63; doi:10.22334/jbhost.v6i1.188

This study analyzes the guest satisfaction level of service quality on front office department in Bali Nusa Dua Hotel. As many hotels are emerging up, hence companies being required to improve the service quality on front office department in order to achieve customer satisfaction. In reality, although in generally, the services in Bali Nusa Dua Hotel is good, but having some shortcomings, this became an obstacle in improving the service quality. Therefore, the problem raised in this study is how the service quality and alternative strategies in improving the service quality on front office in Bali Nusa Dua Hotel. This is a quantitative descriptive research. The data of research were obtained from observations, questionnaires, interviews, and documentation studies. The data were further tabulated with the results of the study which found that although the average guest were satisfied with the front office service, empathy is needed to be optimized as one of the alternative strategies and as a screening study that led to the satisfaction of the guests staying overnight.
I Made Darma Oka, Putu Widya Darmayanti
Journal of Business on Hospitality and Tourism, Volume 6, pp 104-112; doi:10.22334/jbhost.v6i1.195

This article discusses the factors that motivate the Bongan’s community to support the development of tourist village. The research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the tourism development at the Bongan village. The samples included 100 respondents determined using the proportional random sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors that motivate the local community to support the development of tourist village. The research shows that the environmental, social, community participation, and cultural factors have significantly contributed to support the development of tourist village. The environmental factor is the most dominant one followed by the social, community participation, and cultural factors. This mean that the environmental factor is the main reason why the local community supports the development of tourist village at the Bongan village.
Ida Bagus Putu Puja, Putu Ayu Aryasih
Journal of Business on Hospitality and Tourism, Volume 6, pp 122-131; doi:10.22334/jbhost.v6i1.203

Community Based Tourism (CBT) is a tourism activity, a community that is owned and operated, and is managed or coordinated at the community level that contributes to community welfare through sustained livelihood support and protects socio-cultural traditions and resources valuable natural and cultural heritage. The analysis was conducted to analyse the results of interviews with local communities and Monkey Forest’s management regarding the management of tourist attraction based on community. Data is presented in the form of a description to see the community based tourism in managing Monkey Forest. This qualitative study aims to analyze the community in managing tourism attraction of Mandala Wisata Wanara Ubud (Monkey Forest) through community based tourism.
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