UNIZIK JOURNAL OF BUSINESS

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Published by: Lujosh Ventures Limited (10.36108)
Total articles ≅ 51
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Obiajulu Joel Nwolu
UNIZIK JOURNAL OF BUSINESS, Volume 4; https://doi.org/10.36108/unizikjb/1202.40.0140

Abstract:
The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.
Ada Mac-Ozigbo
UNIZIK JOURNAL OF BUSINESS, Volume 4; https://doi.org/10.36108/unizikjb/1202.40.0150

Abstract:
This research examined the Influence of Digital Advertising on Social Media brand awareness in Nigeria. Social media influencers play a vital role which entices brands to pursue them. It is more likely for a consumer to trust a brand that collaborates with an influencer than to trust the brand exclusively. It is found that influencer marketing has impacted the purchasing decision of Nigerians when online. Though many of the purchasers may have positive experience purchasing online, few of them may actually share their experience. Meaning it is more likely for them to share a negative experience in purchasing a product. Extensively, this examination is an interpretive research which applies a serious writing survey. Study originates from secondary data. The strategy for this examination is basic reasonable investigation. From this research, the following recommendations were made; that influencers are highly effective and important at bringing awareness to a brand on social media. And they are also effective in influencing consumers to make the final purchasing decision. Businesses and brands should all partake in influencer marketing as it will help increase sales and the overall brands success.
Ngozi Ezenwa-Ohaeto, Adaorah S. Nweke
UNIZIK JOURNAL OF BUSINESS, Volume 4; https://doi.org/10.36108/unizikjb/1202.40.0120

Abstract:
Language functions as a means of communication and socialization. These tenets of language are very vital in the Nigerian Informal Business Sector. One aspect of the Informal Sector that is examined by this paper is Hip-hop (a subset of the Creative Industry). Register is a set of linguistic items associated with discrete, occupational and social groups. This paper looked at Nigerian Hip-hop songs (as a social group) and its informal language. Nigerian Hip-hop (a subset of the creative industry) in the last few years has started piling up register for itself and these registerial variations have taken the Nigerian Informal Business Sector to its next level. This paper examines the registerial variation of Nigerian Hip-hop. It employed the Beiber and Conrad (2009) model, a more recent and comprehensive registerial framework which is descriptive in its outlook. Three Hip-hop artistes with two songs each from the southern region of the country (SE, SW, and SS) were used to determine indexation of these registerial variations in their song. At the end, a register of Nigerian Hip-hop as an index of language use in Nigerian Informal Business Sector was drawn with the aim of identifying that there is a lect from the Nigerian Hip-hop and prospect of this variety in wider communication
Ikedimma Nwabufo Okeke, Chioma Nwamalubia Okeke
UNIZIK JOURNAL OF BUSINESS, Volume 4; https://doi.org/10.36108/unizikjb/1202.40.0130

Abstract:
This paper captured the need to include ‘Music Business’ as a course of study in Music Departments and Business Schools across Higher Institutions in Nigeria. This call was necessitated by the growing zeal and number of students, youths, entrepreneurs, businessmen and women, music enthusiasts and investors who are enthusiastic about engaging in the music entertainment industry across the country in the face of rising unemployment indices in the country. Music educators have also awakened to the realization that some of the courses and music specialties offered students are insufficient and inadequate in meeting with the demands of the economic hardship and burgeoning business world around them. Definitely not all students have flairs or interest in music composition, music teaching, or music performance; some have flairs for music business where they can excel in packaging and managing music for events. Unarguably, music features in virtually all social engagements around the world and the Nigerian society such as meetings, weddings, rallies, religious gatherings, ceremonies, funerals, seminars and conferences, banquets, etc., and it is appropriate therefore that such endeavor be given adequate attention in scholarship to ascertain its functionalism and pragmatic ways of sustaining, improving, and promoting the art. The paper therefore recommends that Departments of Music and Business schools across the country should recognize the imperatives of ‘Music Business’ as part of their curriculum of studies to the end of fostering functional education among the youths.
Amaka Ogochukwu Onwo, Gladys Amaechi Ohazulike
UNIZIK JOURNAL OF BUSINESS, Volume 4; https://doi.org/10.36108/unizikjb/1202.40.0160

Abstract:
The problem of employment has become a central global concern in recent times. This makes the government and development partners to be fully engaged in finding a lasting solution to the problems. In the past, development planning efforts were concentrated on the development of modern industrial sector. Today, there is renewed interest in the informal economy worldwide. This is because a large share of the global workforce and economy is informal and because the informal sector is growing in many contexts and appearing in new places and guises. The informal sector serves as a buffer against unemployment in times of economic downturn, allowing an increasing share of the population to earn a livelihood from the sector rather than stay openly unemployed with no income. The sector has also played a key role in cushioning the adverse impact of economic crises. The paper therefore interrogated the nature of employment in the informal sector and is anchored on Modernisation theory. This paper is based on a desk and literature review of relevant articles and publications as well as on employment and the informal sector. The paper revealed that Nigerian Informal Sector is a major contributor to the Nigerian economy, accounting for a significant portion of employment and national Gross Domestic Product and also the informal sector currently accounts for over half of global employment and as much as 90% of employment in some of the developing countries like Nigeria. The paper therefore recommends that efforts should be made by the government and its agencies to create more jobs. Secondly, policies should be introduced to address identified challenges in the informal sector towards improving productivity and incomes of informal sector workers.
Blessing Prince Nwanganga, Success Anaba
UNIZIK JOURNAL OF BUSINESS, Volume 3; https://doi.org/10.36108/unizikjb/0202.30.0210

Abstract:
Governance matters are arguably at the core of international development. This paper addresses the role theory, policy and practice play in shaping matters of governance as it concerns business development in Nigeria. The paper is organised in three parts, In the first part, the theories on the governance and development nexus are outlined. In the second, the role of governance and its relevance to business development is discussed; here, the concepts, principles and framework for enhanced governance in business are brought to the fore, selected reviews by scholars and practitioners and numerous current key issues are highlighted. In the third part, the impact of governance in business practice is examined. Reviews and current issue related to the impact of governance in business development are also discussed. Besides, lessons are drawn from the review of contributions from selected scholars. The conclusion of this paper is threefold: first, it is a fallacy that there is a preeminent system of governance that is universally applicable for business development; second, the relevant theories on the subject have a remarkably limited role to play in sculpting policy and practice; and, third, perhaps the single most important problem in policies and practices on governance for development is the failure to temper interventions to the contextual dynamics found in each developing country setting.
Chidera Christian Ugwuanyi, Pamela Ifeoma Nwagbo, Ikechukwu Joseph Attamah
UNIZIK JOURNAL OF BUSINESS, Volume 3; https://doi.org/10.36108/unizikjb/0202.30.0250

Abstract:
The purpose of this paper is to examine the causal relationship between entrepreneurial education and entrepreneurial intention among undergraduates. The paper investigates how the outcome of an effective entrepreneurial education system- attitude, skills and knowledge could affect the intentions of the students to choosing entrepreneurship as a career choice. The study was conducted in Enugu state, Nigeria among university undergraduates. A total of 250 students were engaged but only 196 valid responses were gathered. The structural model and the hypotheses were tested using partial least square structural equation modelling (PLS-SEM) approach in SmartPLS M2.0 software. Our findings reveal that the proposed determinants all bear positive relationships with entrepreneurial intention in varying degrees. Also we found entrepreneurial knowledge to have a direct impact on entrepreneurial attitude. Managerial and practical implications were made as well as future research avenues suggested.
Jude Jisike Okonkwo, Bernard Chukwuebuka Azolibe
UNIZIK JOURNAL OF BUSINESS, Volume 3; https://doi.org/10.36108/unizikjb/0202.30.0220

Abstract:
The prevalent issue of manipulation and abuse among Nigerian banks necessitated this study. Thus, this research study extensively the effectiveness of corporate governance in Nigerian banks for the period 2006-2018. The study adopted secondary time series data obtained from annual reports of banks, publications of the Central Bank of Nigeria and Nigeria Stock Exchange annual reports and factbook. A diagnostic test was conducted to ensure that the models are in line with basic econometric assumptions. The granger causality test was applied to examine the effect of the independent variable on the dependent variable. The findings show that corporate governance has a significant effect on performance. It recommends an optimum proportion of outside directors for effective governance impacting performance positively
Ezimma Nnabuife, Paul Itua Ohue, Ikechukwu Chimezie Emerole
UNIZIK JOURNAL OF BUSINESS, Volume 3; https://doi.org/10.36108/unizikjb/0202.30.0240

Abstract:
The broad objective of this paper is to determine the effect of total productive maintenance on the performance of selected bottling company plants in Edo State. Specifically, this paper seeks to ascertain the effect of planned maintenance on the competitive advantage of selected bottling company plants in Edo State. The survey research design was adopted for the study, a total population of two hundred and sixty-nine (269) was used for the study, the census sampling method was used for the study because the population is a manageable size, the data collection tool employed by the researcher was the questionnaire, while the analysis of data was done using the linear regression analysis. The findings revealed that planned maintenance impacts the competitive advantage of selected bottling company plants in Edo State since (F = 223.041; R2 = 0.832; P <.05). The researchers, therefore, concluded that total productive maintenance impacts the performance of the companies in focus. It was against this backdrop that the study recommended that heads of the production department of the companies should ensure the enactment of a schedule geared towards regularly maintaining their production equipment as well as orientation of new employees on the importance of equipment maintenance by heads of the production department.
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