Journal of Communication and Cultural Trends

Journal Information
ISSN / EISSN : 2706-9141 / 2706-915X
Current Publisher: University of Management and Technology (10.32350)
Total articles ≅ 14

Latest articles in this journal

Haniya Munir
Journal of Communication and Cultural Trends, Volume 2, pp 19-30; doi:10.32350/jcct/2020/21/1129

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Khalid Ahmed, Anila Tariq, Arfan Akram
Journal of Communication and Cultural Trends, Volume 2, pp 1-18; doi:10.32350/jcct/2020/21/1128

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Farzana Masroor, Sidra Shaikh, Safa Marwa, Saman Afzaal
Journal of Communication and Cultural Trends, Volume 2, pp 2-19; doi:10.32350/jcct.22.01

Political leaders frequently engage with masses to fulfil their political agenda. For this purpose, language serves as a vital tool in the hands of politicians and that is mostly noticeable in political speeches made on various public forums. Taking into account the significance of such speeches for moving the masses in their favour, the present study carries out a critical discourse analysis of politician and current Prime Minister Imran Khan’s speeches for uncovering the strategies adopted for such purposes. The researchers have chosen three speeches of the politician from three different eras, such as the protest era, pre-election era, and the post-election era. These eras have been categorized following stratified sampling technique. The lens of critical discourse analysis has been applied to the speeches using van Dijk’s (1993) socio-cognitive approach. The analysis focuses on the use of strategies such as mind control, rhetoric art, argumentative move, emotional attachment and historical distortion. The results have attributed Imran Khan’s rise to the position of Prime Minister to his strategic and manipulative political discourse in his speeches. His primary focus remained on controlling the mind of the youth which has been achieved through the use of above-mentioned strategies in multiple ways. This research is significant as it creates awareness as well as consciousness in the public regarding rhetorical strategies adopted by political leaders such as Imran Khan to exercise mind control and mould public opinion in their favour.
Muhammad Rizwan Ilyas, Rehana Yasmin Anjum, Sadia Azam, Ayesha Munir
Journal of Communication and Cultural Trends, Volume 2, pp 39-53; doi:10.32350/jcct.22.03

Curriculum is the basic tool used in the pedagogical process. Every education system fails if it is not developed to meet the needs of those for whom it is designed. In this research, it has been observed that the existing National Curriculum for the English Language (2006) is not fulfilling the language-based needs of the Pakistani learners. The intermediate level is the terminal level for students to discontinue education and get a job or continue learning in various advanced fields. The existing theoretical curriculum is different in terms of the practical application of English in a real-life situation. Paulo Freire’s theory of problem-posing education supports the present study. Data was collected through teacher and student questionnaires filled by intermediate students of both the public and private sectors and for the analysis of collected data CIPP model of Stufflebeam was used. For computational analysis, MS Excel was used. The results showed that learners’ creative writing skills and verbal skills are not improving satisfactorily and a gap was also found in teaching methodologies that are being currently used for teaching English. The present study is beneficial for providing the ground realities and practical needs of teachers and students in teaching and learning process. It would be helpful also for the stakeholders while designing the curriculum and syllabus.
Abeera Bukhari
Journal of Communication and Cultural Trends, Volume 2, pp 55-70; doi:10.32350/jcct.22.04

This research anatomizes Ted Hughes’s works as in Ted Hughes: Collected Poems edited by Paul Keegan, in the light of Transcendentalism. The primary aim of this research is to identify and explicate the streaks of Transcendentalism in Hughes’s work. The secondary aim is to decipher Hughes’s use of Soul Alchemy as a magical, transforming power. The objective of this research is to prove the existence of a Supreme Being. It also discusses both Transcendentalism and Hughes’s spirituality, side by side. The research shows there lies organic unity in everything and everything has divinity within it, and that there is an urge in all to explore the Self and the unknown. This also explicates the common spiritual Truth underlying all religions, the value of intuition and fourfold vision. The study fills the gap in research on Transcendentalism and its overpowering position in Hughes’s works, which makes this unique. It also expounds the occult powers of poetry. Transcendentalism, Husserl’s Phenomenology, Huxley’s Perennial Philosophy and Jung’s Alchemy and Individuation also have been critically viewed as groundwork for this research. Thematic, phenomenological and psychological approaches have been employed to analyze the Transcendentalism in Hughes’s works. The preternatural abilities of Hughes are examined in this study. Future researchers can satisfy their spiritual needs and can form their research by becoming acquainted to his work in the light of Transcendentalism as is deciphered in this study.
Faiza Aroob
Journal of Communication and Cultural Trends, Volume 2; doi:10.32350/jcct.22.05

The aim of this research is to highlight the importance of Translation Studies as a proper discipline in educational institutions of Pakistan. The analysis has been done by conducting a questionnaire survey, gathering responses from the students of acknowledged educational institutions, both public and private. The findings suggest rather mixed views of the students about Translation and Translation Studies in general. While most of the participants have a clear idea that translation is something beyond mere paragraph translation and reading translated literature, they view translation as not necessarily a part of Humanities students’ curriculum. Most of the participants have never found an opportunity to take a translation related course; whereas, they are interested in taking one. However, there were only one to two students who could name an institution that offers a translation studies degree. The majority of the students are also aware of the translational processes around them while using social media or reading print media and are able to identify them. On the whole, this research tries to identify the current situation of translation studies in Pakistan, and at the end some recommendations have been given to improve the situation of Translation Studies in Pakistan because Translation Studies is the ultimate requirement for the progress and development in the field of academics. The world has understood this; Pakistan needs to do the same.
Samina Tabassum, Kanwal Fatima, Amna Anwar
Journal of Communication and Cultural Trends, Volume 2, pp 21-37; doi:10.32350/jcct.22.02

The study aims to investigate the interference of mother tongue in the English pronunciation of Pothohari speakers. The distinctive features of English pronunciation of Pakistani Pothohari speakers are analyzed keeping focus on selected vowels, diphthongs and /r/ sound. A set of nine phonemes: diphthongs ɪə,ɑɪ,eɪ, əʊ, ɔɪ, vowels ɒ, ɜː, æ and /r/ phoneme are focused. The study has foregrounded, in distinctive features, theory for theoretical considerations. Twenty native Pothohari speakers participated in the study. A list of eighteen sentences with the target sounds is used for data collection purpose. The utterances of sample participants are recorded and analyzed to realizd the objectives of the study. Both quantitative and qualitative approaches are utilized to analyze the recorded data. Received Pronunciation (RP) is used as a reference tool to determine the differences. The findings identified certain distinctive features in English pronunciation of the Pothohari speakers marked by the influence of the mother tongue.
Aasma Nijabat, Rafia Razaq, Naheed Ashfaq
Journal of Communication and Cultural Trends, Volume 1, pp 55-72; doi:10.32350/jcct.12.05

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Nadia Hanif, Maria Sajid
Journal of Communication and Cultural Trends, Volume 1, pp 27-42; doi:10.32350/jcct.12.03

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Maryam Raza, Athar Tahir
Journal of Communication and Cultural Trends, Volume 1, pp 73-84; doi:10.32350/jcct.12.06

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