Reslaj : Religion Education Social Laa Roiba Journal

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ISSN / EISSN : 2656-274X / 2716-4691
Total articles ≅ 210
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Habibatur Rizkiyah, Moh Syaiful Su'Ib
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1735-1746; https://doi.org/10.47467/reslaj.v4i6.1452

Abstract:
The abundance of marine catches with low selling prices is the cause of the decline in people's income levels. The entrepreneurial community based on social entrepreneurship is one of the solutions in solving the social and economic problems of the community. This study aims to find out about the development carried out in the entrepreneurial community based on social entrepreneurship through the Greenthink program. Data collection techniques were carried out through observation, interviews and documentation, the research was analyzed through a descriptive qualitative approach. The results of this study indicate that the process of developing an entrepreneurial community based on social entrepreneurship through the greenthink program is carried out through several stages of assistance starting from product manufacturing training, product packaging and product marketing accompanied by continuous improvements as upgrading in running a business and to create a fish processing center in Indonesia. Probolinggo Regency. The development carried out through the greenthink program has succeeded in making the entrepreneurial community of the Karanganom assisted group experience a fairly good development in terms of the quality of human resources and the business they run.
Moch Virgiawan Anjasmara, Nuruni Ika K.W.
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1710-1720; https://doi.org/10.47467/reslaj.v4i6.1434

Abstract:
This study aims to analyze product quality and consumer motivation towards purchasing decisions on Indonesian eiger sandals. Research methodology: This study uses quantitative research methods that are processed using Smart PLS software. To determine the sample in this study using a non-probability sampling method with the technique used is incidental sampling with a total sample of 85 samples. The results showed that product quality and consumer motivation had a positive and significant effect on purchasing decisions on the Eiger sandal shoe product. The limitation of this research is that it only uses one object of research and has not used several companies with different backgrounds. The results of this study can be useful for marketing in the company's consistency process in the next period as an effort to increase the purchase of eiger sandals.Keywords: produk quality; consumer motivation;buying decision.
Saifuddin Saifuddin, Alvan Fathony, Mohammad Habibullah
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1721-1734; https://doi.org/10.47467/reslaj.v4i6.1444

Abstract:
The digital economy has changed the global economy with the existence of electronic money which is currently a very popular average payment that is used by all circles, especially among Islamic boarding schools. Nurul Jadid Islamic Boarding School is one of the boarding schools that implements electronic money (e-money) as a medium of payment, although in its use there are still many obstacles and risks. This study wants to know and analyze what are the risks involved in the use of electronic money and how to overcome them. The method used in this research is descriptive qualitative with a phenomenological approach and data collection. The results of this research conclude that the use of electronic money makes it easier for students to make transactions even though there are still risks and obstacles in their use, in this case the Islamic boarding school tries to overcome this problem, the aim is to improve services to students.
Ratna Ayu Nandra, Nurhadi Nurhadi
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1682-1700; https://doi.org/10.47467/reslaj.v4i6.1244

Abstract:
This research purposes to evaluate the influence created by brand value, product quality, and consumers complacency on consumers’ fidelity directly and indirectly thru complacency. Then the populace sample used as a reference in this subject was 100 respondents using a sampling technique, namely Purposive Sampling with the criteria of consumers aged 17 years and over and following Instagram @msglow_dee. Data analysis using Path Analysis technique (Path Analysis). The analysis results show that brand value and product quality positively and prominently affect complacency. Results show that brand value has a positive and prominent influence on consumers' fidelity. Product quality has a positive and prominent effect on consumers’ fidelity, and brand value product quality positively and prominently impacts consumers’ fidelity thru complacency.Keywords: Brand Value, Product Quality, Consumers Fidelity, Consumers Complacency.
Sri Maisaroh
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1701-1709; https://doi.org/10.47467/reslaj.v4i6.1429

Abstract:
Distance Learning (PJJ) is the best solution to suppress or break the chain of transmission of the covid 19 virus. PJJ itself must be supported by an application that can be used on a cellphone or laptop. One application that is easily accessible and free is Google Classroom (GC). Google Classroom is a learning application issued by Google in learning. Ease of access via computers and mobile phones, is very beneficial for teachers and students. The purpose of this study was to gain an understanding of information about the experiences of students participating in PJJ using google classroom during the covid-19 pandemic. This study used a qualitative approach with the phenomenological method. Data retrieval using online interviews with two class XII students of Refrigeration and Administration Engineering (TPTU), consisting of one student in first rank and the second being the last ranked student in his class. Researchers found strengths and weaknesses in using the Google Classroom application. The strength of Google Classroom is that it is free, the application is easy to download on any device and has features to support learning. The weakness is that the capacity of the class maker in this case the teacher must be large because student assignments are directly stored on the drive and the interaction between teachers/students only uses writing.Keywords: Covid-19, Google Classroom, Distance Learning (PJJ)
Anggraini Norma Sophie Popilin, Nurul Azizah
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1660-1681; https://doi.org/10.47467/reslaj.v4i6.1346

Abstract:
This study aims to determine the effect of Consumer Engagement, Brand Image, Ease of Use, and Social Media Marketing on Post-Purchase Actions from Wardah Cosmetics on Instagram @wardahbeauty followers of the Surabaya area, either partially or simultaneously. The population in this study are consumers of Wardah Cosmetics on Instagram @wardahbeauty who are domiciled in Surabaya who have made a purchase transaction at least 2 times. This study used a sample of 100 respondents. In this study using non-probability sampling technique. The data analysis technique uses Multiple Linear Regression analysis method with IBM Statistic 25 software which uses validity test, reliability test and classical assumption test analysis first to make the right regression test. The results of this study indicate that Consumer Involvement, Brand Image, Ease of Use, and Social Media Marketing together have a significant influence on Post-Purchase Actions, where each variable has a positive and significant influence on Post-Purchase Actions, except for the Ease of Use variable which has a negative and insignificant effect on Post-Purchase Actions.Keywords: Consumer Involvement, Brand Image, Ease of Use, Social Media Marketing and Post-Purchase Actions.
Elang Panca
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1618-1633; https://doi.org/10.47467/reslaj.v4i6.1183

Abstract:
Customer satisfaction is one of the targets that must be met by a company, especially a company engaged in services, how to get satisfaction customer is to improve the quality of service. This study aims to determine passenger satisfaction with the service quality of the Garuda Indonesia airline and the service quality attributes that can be developed by the Garuda Indonesia airline at Yogyakarta International Airport. This study uses a quantitative research design with a sample of Garuda Indonesia airline passengers. The data source sample was selected using purposive sampling which is included in non-probability sampling. The researcher used a questionnaire for the research instrument and required a sample of 100 respondents. The results of data collection will be processed using SPSS to obtain results. The results showed that, Garuda Indonesia airline passengers at Yogyakarta International Airport were satisfied with the quality of service provided by the airline, but there were still gaps based on the results of the gap analysis in the service quality of Garuda Indonesia Airlines at Yogyakarta International Airport was negative ( -), i.e. -0, 11, it shows that the services provided by Garuda Indonesia Airlines at Yogyakarta International Airport have not fully met customer expectations, the attributes contained in quadrant A are considered very important by passengers but the quality of service provided is not appropriate, namely on the Empathy Dimension, the 21st attribute Garuda Indonesia should prioritize the best interests of passengers.Keywords: performance, check-in counter officers, passenger satisfaction, Garuda Indonesia
Meliza Prawita, Kusuma Chandra Kirana, E Didik Subiyanto
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1550-1561; https://doi.org/10.47467/reslaj.v4i6.1168

Abstract:
This research that I research focuses on knowing the influence of the role of human capital and social intelligence and leadership on innovation performance. The aim is to evaluate that a role for human capital, social intelligence and leadership is needed in the company. The population used in this study also came from the Sumber Mataram Makmur Company which is located in the city of Yogyakarta. This research is quantitative, with the method used is non-probability sampling. The data analysis technique used is the classical assumption test, multiple linear regression test and the research hypothesis test. So as to obtain research results that prove that the role of human capital has a positive effect on innovation performance, social intelligence variables have a positive and significant influence on innovation performance, and leadership has no effect on innovation performance, and the role variables of human capital, social intelligence, and leadership have a positive effect on innovation performance. simultaneous influence on innovation performance. 
Auly Utari, Elisabeth Endang Prokosawati
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1611-1617; https://doi.org/10.47467/reslaj.v4i6.1177

Abstract:
The impact of the Covid-19 pandemic has greatly affected all operating systems. One of the airlines from the Lion Air Group (Wings Air) decided to temporarily suspend flight operations after many of their prospective passengers canceled their flights due to travel document reasons. This study aims to determine the impact of the Covid-19 pandemic on the decline in the number of Wings Air flights and to find out the marketing strategies carried out by the Wings Air airline during the Covid 19 pandemic. This research uses qualitative methods with descriptive qualitative research. This study takes data on documentation, observations, and interviews conducted with the Wings Air Manager, Ground Handling Wings Air, and Wings Air Staff. The data analysis technique uses data organizing, data management, data verification and interpretation, and conclusion drawing. This research was conducted at Douwaturure Nabire Airport, Papua.The results of the research conducted by researchers, that the number of Wings air flights at Douwaturure Nabire Airport decreased by 90% from 4-5 flights per day to 1-2 flights per day. As for the marketing strategy carried out by Wings Air during the pandemic, the airline carried out a strategy by informing it through the Via wa Group, or using Traveloka and agents in nabire. Keywords : Number of Flights, Marketing Strategy, Douwaturure Nabire Airport
Maya Arieska Dinda Septiani, Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal, Volume 4, pp 1575-1590; https://doi.org/10.47467/reslaj.v4i6.1171

Abstract:
Micro, Small and Medium Enterprises (UMKM) are an important sector because UMKM are activities carried out by the government to help the economy of people who want to open small businesses in the traditional and modern sectors. Batik Very Jelita Batam is one of the many batik cloth entrepreneurs in Batam City and is currently facing tough business competition. Therefore, Batik Very Jelita Batam needs to know the stages and position of its current business in order to get a new business strategy and increase sales by using the Product Life Cycle (PLC) and Boston Consulting Group (BCG) Matrix methods so as to produce improvements to the business strategy that has been implemented in order to reach the right stage and position of the business. he method used in this research is descriptive which aims to analyze, understand, and explain the data obtained by the researcher into descriptive conclusions. Data collection techniques were carried out through observation and documentation. The types and sources of this research data are secondary data, where data sources that do not directly provide data results to researchers or data collectors, for example through literature studies or documentation that has been processed by the company. The results of the study show that the Product Life Cycle (PLC) curve shows that the business is in a growth stage, namely the stage where the product introduced is already known and acceptable to consumers. Meanwhile, on the Boston Consulting Group (BCG) Matrix curve, it is in a question mark position, namely a relatively low market share position, but competitive and a fast-growing industry, at this stage the cash needs are high and cash income is low. From the results of calculations and curves using this method, improvement of business strategy becomes input for the owner and management of Batik Very Jelita Batam. Keywords: Batik Very Jelita Batam, Product Life Cycle (PLV), Boston Consulting Group (BCG) Matrix, Batik Business
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