Journal of Business Analytics and Data Visualization

Journal Information
Total articles ≅ 5

Articles in this journal

Abhijay Paliwal
DeFi or decentralised finance is defined as financial services running on blockchain and controlled by the smart contract, often known as “code is law” in DeFi space, all set of operations run under the rules present on it. Once deployed on the blockchain, smart contract cannot be changed or modified. DeFi tends to make a new financial institution which is not regulated and is open to anyone, irrespective of who they are. They are generally governed by an autonomous entity known as DAO (Decentralised autonomous organisation). Where common people using the protocol could vote or propose the change in protocol.
S. K. Dash
There has been a significant transformation in social, physical and economic infrastructure. This has consequently changed the attitude and behavior of consumers/farmers. Farmers have shifted substantially toward consumerism, particularly over the past decade. This drastic and rapid change in the Indian agriculture sector has compelled agribusiness firms to continually adapt their marketing strategies to add & retain customers and increase the customer lifetime value. To maximize the efficiency and effectiveness of their market interventions, marketers have been segmenting their customers in numerous ways with its own set of advantages and disadvantages. Our study proposes and evaluates a new approach to agri-input market segmentation based on the farmer buying behavior - Brand loyalty, price sensitivity and response to market interventions. The study included farmers (marginal, small, medium and large) from different social, geographical and agro-climatic regions. The findings of the study would useful for the agri-input suppliers/marketers for developing better marketing mix strategies for different conditions of market and production orientations.
Irfan Uzzaman, Tasminur Mannan Adnan
In today's technologically advanced world, projects are becoming much more complex and managers often face challenges of controlling the pace of the project. Visual project management (VPM) is a fundamental element of lean methods that allows the project management (PM) activities to accomplish efficiently and effectively within the timeline. The challenges and complexity of projects are on the rise nowadays due to distinct unpredicted characteristics for instance workplace accidents, environmental effects, price hiking of materials cost, and so on. Deficiency of controlling and monitoring the internal and external occurrences within the project sometimes drive to project failure. This article aims to gain an insight into the visual project management practices in various projects through literature analysis along with the understanding of the contribution of visual tools and elements in the purpose of controlling the project. The initial part of this research focuses on an in-depth literature review concerning the functions, tools, elements, and current state of the visual project management. The literature review reveals the contribution of visual management to support managerial strategy by integrating information, providing the elements, tools, and sensory aids into various project work settings. The analysis is conducted by keeping a case study as an example. Following this, a qualitative analysis of a case project provides insight into the findings of this article which focuses on the prominence of visual management in the current project characteristics. Through the analysis and discussion, the anticipation of visual management was explored and identify the findings that disagree or complements the previous literature. Nevertheless, the overall research is concerned with the improvement of the project performance and effectiveness, removing potential threats and uncertainties and controlling the project through VPM philosophies.
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