Journal of Digital Marketing and Halal Industry

Journal Information
ISSN / EISSN : 2716-4810 / 2716-4802
Published by: UIN Walisongo Semarang (10.21580)
Total articles ≅ 35

Latest articles in this journal

Hery Purwanto, Sumunar Jati, Ahmad Rofiq
Journal of Digital Marketing and Halal Industry, Volume 3, pp 149-164;

Halal products are products consumed by the community, especially Muslim communities. Given that Indonesia is a Muslim-majority country, the State handles the production and distribution of halal products. In 2019, the Ministry of Religion stipulated Regulation of the Minister of Religion of the Republic of Indonesia (PMA) Number 26 of 2019 concerning Guaranteed Halal Products. Therefore, enforcement of halal certification for products circulating in Indonesia is mandatory. However, regulation enforcement generally has many challenges to predict impacts without detailed studies and consultations with affected parties. In this regard, the purpose of this study is to analyze the impact of the application of PMA number 26 of 2019 compulsorily by using Regulatory Impact Analysis (RIA). This study concludes a gap between current conditions and ideal conditions that need to be postponed to enact the Regulation of the Minister of Religion of the Republic of Indonesia Number: 26 of 2019 by correcting the gap.
Nur Aini Fitriya Ardiani Aniqoh, Umi Hanik
Journal of Digital Marketing and Halal Industry, Volume 3, pp 111-120;

Halal Tourism is one indicator of success in bringing in foreign exchange, especially in the tourism sector. In addition, halal tourism can provide security and comfort for Muslim tourists visiting the country. This study aims to find out the potential of the halal tourism industry in Uzbekistan, a country located in Central Asia, while developing halal tourism. The method in this study uses a qualitative approach using secondary data sources. This study shows that Uzbekistan has managed to rank 16 according to the Global Muslim Travel Index in 2021, up 4 places from the previous year. This is something good for the development of halal tourism in Uzbekistan. So that Uzbekistan can maintain the advantages of halal tourism with unique historical tourist attractions, visa exemptions, and delicious culinary tours. So, Uzbekistan can also improve its shortcomings in the communication sector and access connectivity and transportation infrastructure.
Shaheed Tayob
Journal of Digital Marketing and Halal Industry, Volume 3, pp 95-110;

Halal certification is a technological and technocratic transformation that facilitates increasingly complex food production and global supply chain management. However, the discourse and materiality of global trade and the growth of consumers for which halal certification is in demand have been the target of ethical criticism that puts forward the vulnerabilities of human, non-human, and environmental relations. This paper proceeds through some steps to elucidate questions of halal ethics in practice, halal certification, and Muslim trade and exchange networks. The research method uses a descriptive qualitative approach, using library sources. The results of the analysis and discussion show that the halal discursive tradition that centralizes intra-Muslim networking, trade, and exchange, is significant to consider the ethical stakes of halal certification for marginalized and precarious Muslim populations around the world. Drawing on ethnographic insights on the meat market in Mumbai, I argue that exclusive political intimacy and economic growth mean halal certification can play a part in the marginalization of the Muslim workforce and trade in the city. Therefore, the question of sustainability and halalness must consider the new formation of halal's ethical requirements to bridge the gap between the ethics of trade and intra-Muslim exchange and global trade conditions.
Rabi'Atul Adawiyah, Fajar Adhitya
Journal of Digital Marketing and Halal Industry, Volume 3, pp 133-148;

Micro, small and medium enterprises (MSMEs) are most affected by the Covid-19 pandemic. Therefore, the role of MSMEs is very strategic as it reduces unemployment and poverty in Indonesia, thus providing solutions to economic and social problems. This study analyzes efforts in rescuing MSMEs to maintain the stability of the national financial system affected by the Covid-19 pandemic. The study uses a qualitative descriptive approach with literature review and interviews. The interview's outcome was conducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows the issues faced by MSMEs due to the Covid-19 pandemic are decreased sales and difficulty obtaining raw materials, business capitals and paying premises rents, also production and distribution disruption. The study concluded seven strategies for maintaining and increasing MSME sales: transforming its marketing and sales online, diverting products/services line, reallocation of the fund, hygiene, and halal assurance, providing vouchers or gift cards, accelerating asset sales, and reduction of labor. These seven scenarios are expected to encourage MSMEs to improve and develop their capacities to play the role of economic safety nets. However, the results of this study have limitations for MSMEs in areas that are still limited by internet networks, so that they have difficulty implementing digital-based marketing strategies.
Shofif Sobaruddin Akbar, Qristin Violinda, Ira Setiawati, Muhammad Rizwan
Journal of Digital Marketing and Halal Industry, Volume 3, pp 121-132;

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.
Al Haq Kamal, Abdul Salam, Ageng Asmara Sani, Prabumadya Brojosetami, Tyagita Dianingtyas Sudibyo
Journal of Digital Marketing and Halal Industry, Volume 3, pp 165-178;

This research aims to measure and analyze the influence of quality of service and the application of sharia principles to consumers at Syariah Hotel Limaran. The data used in this study is primary data. Although the method of data collection used is simple random sampling with a sample of 60 customers of Syariah Limaran hotel, this research also uses observation, questionnaires, and documentation. The data analysis techniques in this study are descriptive analysis tests, multiple linear regression tests, partial (t) tests, simultaneous tests (f), and determinant coefficients (r2). Results obtained based on t and f test results produce a significant value of 0.05. Then the R Square value of 0.461 indicates that an independent variable can affect dependent variables by 46.10%. While other variables outside this study explain the remaining 53.90%. The study concludes that the quality of service and the application of sharia principles affect consumers' intention in Sharia hotels.
Muchammad Fauzi
Journal of Digital Marketing and Halal Industry, Volume 3, pp 179-195;

Total Quality Management is an important business-level strategy because it can create a competitive advantage. This study aims to analyze the Effect of Total Quality Management on employee creativity, performance, and Competitive Advantage. This study examines Total Quality Management as a potential source of competitive advantage. This research shows that most features are generally related to Total Quality Management, such as quality training, process improvement, an open culture, employee empowerment, and executive commitment can produce benefits. This research is quantitative research using primary data. The statistical tool used is regression at a 5% significance level. The research results indicate that all hypotheses are accepted. It means that Total Quality Management affects employee's creativity, performance, and competitive advantage. In addition, based on the theory of competitive advantage, corporate resource-based theory, and system theory. It can be concluded that Total Quality Management can produce cost-based benefits or differentiation to encourage the success of Total Quality Management in achieving competitive advantage.
Bambang Widarno
Journal of Digital Marketing and Halal Industry, Volume 3, pp 37-48;

Literacy is the main prerequisite for intellectual growth and the ability to learn to generate new knowledge. This study aims to analyze the effect of business literacy on the performance of SMEs, either directly or indirectly by including the Entrepreneurial Self-Efficacy (ESE) and Enterprise Risk Management (ERM) variables as mediation and moderation variables, respectively. The approach of this article is thought or conceptual based on intellectualization and reflects the prospects and impact of digital marketing. This study uses a critical system to analytically review digital marketing literature and relate it to research results. The data analysis technique used is descriptive. Based on the results of tracking and analysis, there has never been any previous research that examines business literacy, ESE, ERM, and SME performance in one model. The implication of social justice in the field of business literacy is through the existence of a business application system that is socialized to business people. Business information can enhance or even suppress the effects of entrepreneurial self-efficacy. ERM as a planned action is a control activity, which can be perceived not as an obstacle to gaining profits, but to get the expected performance results.
Siti Nur Latifah, Wijayanti Wijayanti, Esti Magiyanti Utami
Journal of Digital Marketing and Halal Industry, Volume 3, pp 63-72;

Small and medium enterprises in the food sector in the pandemic era were significantly affected, so SMEs need to improve their performance, so they are not significantly affected. This study aims to examine the effect of implementing TQM on the operational performance of Food SMEs, examining the effect of SCM application on the operational performance of Food SMEs, and examining the effect of the application of entrepreneurial orientation on the operational performance of Food SMEs in Wonosobo Regency. This study used a purposive sampling technique and obtained a total sample of 120 people. This study used a survey research design and data collection was carried out using a questionnaire. Data analysis was performed using multiple linear regression. The results of multiple linear regression and hypothesis testing show that the TQM variable has a positive and significant effect on operating performance. The SCM variable has a positive and significant effect on operating performance. The entrepreneurial orientation variable has a positive and significant effect on operating performance.
Dede Barijan, Endah Pri Ariningsih, Fitri Rahmawati
Journal of Digital Marketing and Halal Industry, Volume 3, pp 73-84;

The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.
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