Jurnal Komunikasi Nusantara

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EISSN : 2685-7650
Published by: Unitri Press (10.33366)
Total articles ≅ 35
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Wicha Rizky Sakti Mashito Widodo, Nurudin, Widiya Yutanti
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 44-55; https://doi.org/10.33366/jkn.v3i1.73

Abstract:
Patriarchy results in gender inequality in the social environment. This makes women and men have roles, status and even emotional levels that tend to discriminate. So that researchers are interested in analyzing and criticizing gender inequality in Indonesia through campaigns carried out by the @lawanpatriarki and @lakilakibaru Instagram accounts, where the two accounts have different backgrounds but have one goal. This research uses a qualitative approach with a critical paradigm and an interpretive type. As for the data collection methods used are screenshots of posts on gender equality content and captions on Instagram accounts @lawanpatriarki and @lakilakibaru, notes, journals, books, and articles on the website or the internet. This data collection is used to obtain information regarding the messages that the two accounts convey in the 'Free from Sexual Violence' campaign posts. Then, the data is processed using a discourse analysis text study of Sara Mills. From The research conducted shows that the differences in the background of two accounts have the same goal, namely to voice gender equality which applies to all parties, both men, women and others. Everyone has the right to feel free from sexual violence, especially from the shackles of a patriarchy culture. This is because the patriarchy culture is not only detrimental to women but also men. Keywords: social media construction; gender equality; instagram; rape
Dewanto Putra Fajar, Azizun Kurnia Illahi
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 12-25; https://doi.org/10.33366/jkn.v3i1.68

Abstract:
Chronic kidney failure is a degenerative disease that causes the sufferer to experience not only physiological and psychological disorders but also social problems. Interestingly, the social problems experienced by sufferers of chronic kidney failure are likely to increase the physiological and psychological disorders of the sufferer. Therefore, communication to build support for people with chronic kidney failure has a big role to play in increasing self-confidence in people with chronic kidney failure, which indirectly reduces the appearance of physiological and psychological disorders in sufferers of chronic kidney failure. This study seeks to comprehensively describe the aspects of communibiology in the communication process to provide moral support to sufferers of chronic kidney failure. This research is qualitative research using a case study methodological approach and literature review. The literature review is used to provide a detailed explanation of the communibiological processes in individuals and is used to strengthen the researchers' analysis of the observed phenomena. This study provides a big picture that communibiology processes play an important role in the communication processes carried out by families with chronic kidney failure to provide moral support to sufferers, as well as by people with chronic kidney failure to families who provide support, and when sufferers build trust. themselves when facing their social environment. Researchers concluded that moral and spiritual support through family communication has a positive role for chronic kidney failure sufferers to continue treatment and build self-confidence in their social environment. Keywords: family communication; interpersonal communication; communibiology; chronic kidney failure
Zike Martha
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 26-32; https://doi.org/10.33366/jkn.v3i1.67

Abstract:
Instagram is one of the social media which is widely used by the public. They use the media not only to fill their free time, but also to reveal their previously hidden information. This study aims to find out how people reveal themselves through the Instagram story feature on social media of Instagram. This study uses descriptive qualitative research method with the theory of self-disclosure and the theory of Uses and Gratification as a theory in analyzing self-disclosure in Instagram story. Data collection techniques used were through interviews and documentation. The data were then analyzed using the stages of data reduction, data presentation, and drawing conclusion. The result showed that self-disclosure depends on the mood (mood) and tends to be due to the dyadic effect, and depends on the personality of an individual. The content of the message expressed in accordance with the needs and desires of an individual was also in accordance with the goals to be achieved based on the dimensions of the purpose of self-disclosure which are used as the unit of analysis in this study such as expression, self-cleaning, social control, and relationship development. to express feeling and self-development to gain self-awareness as social control, and to increase the intimacy of a relationship. Keywords: instagram story; self disclosure; uses and gratification
Fetnisari Babang Noti, Herru Prasetya Widodo, Emei Dwinanarhati Setiamandani
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 33-43; https://doi.org/10.33366/jkn.v3i1.76

Abstract:
The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. Keywords: communication; marketing communication; brand awareness
Hafidlatul Fauzuna
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 56-67; https://doi.org/10.33366/jkn.v3i1.71

Abstract:
Today, the art of dance is being destroyed so that it requires preservation effort, in order to maintain its sustainability in the midst of society. This is what the Potre Koneng dance studio in Sumenep Regency is doing, namely by managing good communication so that efforts to preserve the art of dance take place well. This study uses a qualitative descriptive approach with data collection techniques using interviews, observation and documentation. The result showed that the communication management carried out in the Potre Koneng dance studio used an adult communication model which was analogous to the "Russian Matouschka dolls", which consisted of self doll, interpersonal doll, people-in-system doll, and competence doll components. Self doll was done in the form of contact, involvement and intimacy. Interpersonal doll was done in the form of empathy, supportive attitude, positive attitude, and an equality. The people-in-system doll was depicted by messing with the humanistic design between the Potre Koneng dance studio and the community. Meanwhile, competence doll covers all layers or sizes of the previous doll. The obstacles in communication management at the Pore Koneng dance studio are the noise during practice and the existence of suspicious prejudices. Keywords: communication management; dance art; cultural preservation
Masad Masrur Buchori
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 68-79; https://doi.org/10.33366/jkn.v3i1.70

Abstract:
The agenda setting of Mass Media in Indonesia, which tends to be pro towards the presence of the Job Creation Law, is considered not an actual articulation of the public interest (receiver) which it should represent. Theory, research, and even digital surveys involving the mass media as news subjects (channels) assess that the mass media are trapped in insignificant, normative news and do not accommodate counter opinions in an objective and balanced manner. The public then uses new media, especially social media, to mobilize a movement against the Job Creation Law, or to broadly mobilize pro-democracy forces through this movement. Although social media is not a mass media that applies measurable journalistic principles, social media offers digitization, convergence, interactivity, and development of network, which are considered more effective in articulating the true public interest in political communication towards the government as the messenger (sender). Keywords: government; job creation law; mass media; social media
Lian Agustina Setiyaningsih, Muhammad Hanif Fahmi, Priyo Dari Molyo
Published: 10 June 2021
Jurnal Komunikasi Nusantara, Volume 3, pp 1-11; https://doi.org/10.33366/jkn.v3i1.65

Abstract:
The rapid development of technology has accelerated the adaptation to the use of technology. Especially the use of technology on social media that affects family communication, namely on behavior change. The impact depends on the selective exposure (duration and frequency). Mothers often experience commodification and are identified with groups that are not well literate in the use of social media. So that raises the hypothesis of the effect of selective exposure on mothers on their children's anti-social behavior. This quantitative descriptive study uses a quasi-experimental method by providing initial insights to respondents. As many as 82 respondents of mothers in Malang Raya were involved in this study with the criteria of productive age, have children aged 5-12 years and have used social media for about 3 years. The sampling technique uses purposive sampling because it refers to the above criteria. This study conducted a test of reliability and validity, while in data analysis using linear regression and t test. The results of this study indicate that mothers are positioned under the control of technology which brings a trickle effect so that it can create a negative effect on children. Selective social media exposure to mothers has a significant effect 56,7% and correlation 1,568. Anti-social behavior is generated in form of refusal to interact with environment, aggressive, impulsive, quiet and has no regrets making mistakes. Keywords: selective exposure; social media; mother; anti-social; children Abstrak: Perkembangan teknologi yang cepat menyebabkan percepatan adaptasi atas penggunaan teknologi. Terutama pemanfaatan teknologi pada media sosial yang berpengaruh terhadap komunikasi keluarga yakni pada perubahan perilaku. Dampak yang ditimbulkan bergantung pada selective exposure (durasi dan frekuansi). Ibu sering mengalami komodifikasi dan diidentikan dengan golongan yang tidak terliterasi dengan baik dalam penggunaan media sosial. Sehingga memunculkan hipotesis adanya pengaruh selective exposure pada ibu terhadap perilaku anti sosial anaknya. Penelitian dekriptif kuantitatif ini menggunakan metode kuasi eksperimen dengan memberikan wawasan awal kepada responden. Sebanyak 82 responden ibu di Malang Raya terlibat dalam penelitian ini dengan kriteria usia produktif, memiliki anak usia 5-12 tahun dan telah menggunakan media sosial kurang lebih 3 tahun. Teknik sampling menggunakan purposive sampling karena merujuk pada kriteria di atas. Penelitian ini melakukan uji reliabilitas dan validitas, sedangkan dalam analisis data menggunakan regresi linier dan uji t. Hasil penelitian ini menunjukkan ibu diposisikan di bawah kendali teknologi yang membawa trickle effect sehingga mampu menciptakan pengaruh negatif terhadap anak. Selective exposure media sosial pada ibu berpengaruh signifikan sebesar 56,7% dengan korelasi sebesar 1,568. Perilaku anti sosial yang ditimbulkan berupa penolakan berinteraksi dengan lingkungan, agresif, impulsif, pendiam serta tidak memiliki penyesalan ketika berbuat kesalahan. Kata kunci: selective exposure; media sosial; ibu; anti sosial; anak
Rochmad Effendy, Irma Mufita Yulistiowati, Aryo Prakoso Wibowo
Published: 25 November 2020
Jurnal Komunikasi Nusantara, Volume 2, pp 66-80; https://doi.org/10.33366/jkn.v2i2.55

Abstract:
The publicness character of the Indonesia Republic Radio/RRI is both historical as well as legal necessity. RRI was born from the historical process as a struggle radio to seize and defend independence from colonialists. This true identity that is embodied in the spirit of public service ethos is getting stronger after the enactment of Government Regulation No. 11/2005 and 12/2005 concerning public service broadcasting and RRI public service broadcasting respectively. The duty of serving the needs and interests of the public must be the "spirit" which drives its whole operational activities of broadcasting and institutional governance. For this reason, various efforts have been made, such as improving governance and expanding the broadcast network area. To answer the demands of media digitization, the adoption of media convergence technology in the form of the launch of the RRI Play Go application has also been carried out. This has changed it from a public service broadcasting institution (PSB) to a public service media (PSM). Its public character as a public service broadcast radio must be put forward by placing the public as citizens (citizens) active participants both in the process of planning and implementing broadcast program content as well as media institutional governance. Through PSM, the interaction between media managers and citizens can be established. The process of involving citizens in the production process of media content is also easily facilitated. For this reason, their role in supervising and evaluating media management must be more substantial to ensure the public character of RRI. Based on this, this study aims to examine the form of public participation in supervising and evaluating broadcasting and media management of RRI. More specifically, what is the role of the Audience Council Forum Komunikasi Pemerhati of RRI Malang in carrying out this function.
Firdha Umari, Sulih Indra Dewi
Published: 25 November 2020
Jurnal Komunikasi Nusantara, Volume 2, pp 55-65; https://doi.org/10.33366/jkn.v2i2.47

Abstract:
This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.
Fathul Qorib, Aploisari Saekoko, Emei Dwinanarhati Setiamandani
Published: 25 November 2020
Jurnal Komunikasi Nusantara, Volume 2, pp 44-54; https://doi.org/10.33366/jkn.v2i2.49

Abstract:
Mass media is one of the most frequently used promotional tools by industry. Unfortunately, advertising not only contains product marketing but also spreads unfair ideas towards women, especially beauty product advertisements. Ramadan Bersih's version from Dettol Soap advertisement depicts a family containing a husband, wife, and children with their respective roles. This study focuses on women's role as housewives in advertisement using gender theory and Roland Barthes' semiotic model. The study found a tendency to place women as housewives responsible for cleaning the house, cooking, supervising children, educating, maintaining children's righteousness, and washing. This study strengthens the previous study's findings regarding women's domestication in advertising. In conclusion, advertising builds a household member's conception role in an unbalanced gender distinction. As a cultural product consumed by the wider community, the industry should pay more attention to advertisements designed to sell goods without eliminating gender education and justice elements
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