Jurnal Komunikasi Nusantara
Latest articles in this journal
Jurnal Komunikasi Nusantara, Volume 3, pp 111-118; https://doi.org/10.33366/jkn.v3i2.83
One of the mass communication media (Mass Communication Media) that attracts the public's attention is film. Film is not only a means of creativity, but also a space for actualizing the culture of a society. The purpose of this study is to find out how the director represents leadership on the film of Menolak Diam. The method used in this research is interpretive qualitative with Roland Barthes' semiotic approach. The result shows that the film of "Menolak Diam" has various signs or representations of "leadership", both in verbal and visual forms. These verbal and visual signs are constructed into various scenes, where each scene reflects the meaning of leadership. Apart from that, every piece of dialogue in the film is full of the meaning of leadership. Similar to dialogue, each scene also depicts or represents leadership, especially the figure of Alif as the main character. The scene cuts try to represent the characteristics of a leader that can be seen by the audience.
Jurnal Komunikasi Nusantara, Volume 3, pp 92-100; https://doi.org/10.33366/jkn.v3i2.84
The purpose of this study is to understand the role and function of the Election Winning Institution as PKB party public relations and to analyze the communication strategies applied in the 2019 election. The research method used is descriptive qualitative, where data is collected through interview, observation, and documentation techniques. The results of the study indicate that the role and function of the Election Winning Institution as Public Relations in PKB are to provide information, convince the public, and generate public interest. Meanwhile, the communication strategy carried out in winning the 2019 Legislative Election are to strengthen friendships with Nahdliyyin scholars and carry out door-to-door communication.
Jurnal Komunikasi Nusantara, Volume 3, pp 129-139; https://doi.org/10.33366/jkn.v3i2.85
Marketing is the main activity carried out to maintain business benefit, develop, and receive. Therefore, to attract consumers to make purchases, business people must be able to implement STP (Segmenting, Targeting, Positioning) strategy. This study aims to determine the segmenting, targeting, and positioning strategies used by Pan Java Cafe in forming a brand image. The method used in this research is descriptive qualitative, with data collection through interview and documentation. Then the data are analyzed using data reduction, data presentation and drawing conclusion. The results shows that the Pan Java strategy segmentation is based on Demographic, Psychographic and Behavioral segmentation. In the targeting strategy, Pan Java Cafe sets a target, where only the marketing team is in the upper middle class community such as Civil Servant (PNS), student, teacher, lecturer, and tourist. Meanwhile, Pan Java's strategic positioning positions its business as a tourist village or cafe that offers a place with a different, unique, comfortable, and safe atmosphere. Currently, Pan Java has formed a brand image as a cafe which is made up of local products.
Jurnal Komunikasi Nusantara, Volume 3, pp 80-91; https://doi.org/10.33366/jkn.v3i2.66
To reduce the problems that befall the Indonesian Migrant Workers/Pekerja Migran Indonesia (PMI), the government formulate a program called Desa Migran Produktif or commonly known as Desmigratif, which formulated for 400 chosen village over Indonesia. One of the pillars that support the program is the existence of an Information Service Centre (Pusat Layanan Informasi) that can be accessed by PMI, prospective of PMI, and their relative. The performance of Desmigratif officers in operating the Information Service Center is increasingly challenging, specially during the Covid – 19 Pandemic. Spessificaly in optimizing government communication used by the officials and all relevant stakeholders. The purpose of this research is to examine the optimization efforts done by Desmigratif workers in service operation of the Information Service Center during the Covid-19 pandemic. The method used is a qualitative that can be further explored to discuss the topic of government communication in efforts to optimize services during the pandemi. The results showed that the services are adaptive to the times and follow the technological developments and appropriate especially during the pandemic, where the opportunity to communicate directly very limited. Furthermore, another thing that also affects are the improvement of the quality and competence of the Desmigatif offical and the collaborations that built with related parties
Jurnal Komunikasi Nusantara, Volume 3, pp 101-110; https://doi.org/10.33366/jkn.v3i2.80
Apart from being a means to communicate and absorb constituents' aspirations, social media can also be used to create a positive image of legislative candidate and political party. The purpose of this study is to analyze the political communication strategy of the Blitar Regency Golkar party through social media as political education on the development of community digital literacy and to uncover and analyze the factors that hinder the political communication strategy used by the party. This study uses descriptive qualitative method with data collection technique in a documentary manner. The result shows that the political communication strategy carried out by the Golkar party in Blitar Regency is to determine the communication components based on the communication concept of Harold D. Laswell, namely communicator, message, media, communicant, and effect. In implementing this strategy, there are internal and external constraints. Internal constraints include the psychological condition of young people and operational funds that are the responsibility of legislative candidate. Meanwhile, external constraints include media coverage of controversial statements by political elites, the formation of negative public opinion, and competition from other political parties.
Jurnal Komunikasi Nusantara, Volume 3, pp 140-149; https://doi.org/10.33366/jkn.v3i2.82
Instagram account @bekasifood is an account that often shares various culinary informations. This information can be used as a basis and reference for the tendency of the community or followers of the account in choosing the type of culinary. This study aims to determine the effect of exposure to the Instagram account @bekasifood on preferences in choosing culinary in Bekasi. The research method used is a quantitative method with the main theory of Uses and Gratification. Determination of the sample size in this study uses the Taro Yamane formula. Based on the result of hypothesis testing, namely the T test and F test, the result shows that preference in choosing culinary in Bekasi can be influenced by exposure to the Instagram account @bekasifood. Aimed at the simple linear regression test and t test that motives affect preference in choosing culinary in Bekasi. The hypothesis which states that “there is a significant effect of exposure to the @bekasifood Instagram account on preferences in choosing culinary in Bekasi for followers is accepted. In this study, it can be seen that the value of the coefficient of determination R Square is 0.733. These result explains the ability of the account exposure variable (X) to influence the preference variable in choosing culinary (Y) followers of the @bekasifood Instagram account, which is 73.3%, while the rest is explained by other factors not found in this study.
Jurnal Komunikasi Nusantara, Volume 3, pp 119-128; https://doi.org/10.33366/jkn.v3i2.79
Public Relations has an important role in solving crisis problems. In the midst of the crisis caused by Covid-19, Public Relations of the Bandung City government needs to carry out its roles, duties and functions to carry out the strategy for handling the Covid-19 crisis. This research uses a literature study approach by collecting data or sources related to the topic raised in the research, as well as reviewing various literatures, both in the form of note and book. The data that has been obtained were analyzed using descriptive analysis method. The result shows that the Bandung City Government Public Relations crisis communication strategy in dealing with the Covid-19 pandemic crisis, in the early stages of the crisis, is to form knowledge about the COVID-19 pandemic crisis in the organization's internal environment through various communication media used by organizational members or in this case ASN and employees of the Bandung City Government. The next stage is to shape the perception of the people of Bandung City by providing message, information, and education about Covid-19, as well as socializing the policies and steps taken by the Bandung City Government in dealing with the Covid-19 pandemic crisis to the people of Bandung. Then the last strategy is to restore image and reputation through improving the quality of communication between the government and the community, as well as carrying out media relations activities to publish positive news about COVID-19 handlers in the Bandung City.
Jurnal Komunikasi Nusantara, Volume 3, pp 44-55; https://doi.org/10.33366/jkn.v3i1.73
Patriarchy results in gender inequality in the social environment. This makes women and men have roles, status and even emotional levels that tend to discriminate. So that researchers are interested in analyzing and criticizing gender inequality in Indonesia through campaigns carried out by the @lawanpatriarki and @lakilakibaru Instagram accounts, where the two accounts have different backgrounds but have one goal. This research uses a qualitative approach with a critical paradigm and an interpretive type. As for the data collection methods used are screenshots of posts on gender equality content and captions on Instagram accounts @lawanpatriarki and @lakilakibaru, notes, journals, books, and articles on the website or the internet. This data collection is used to obtain information regarding the messages that the two accounts convey in the 'Free from Sexual Violence' campaign posts. Then, the data is processed using a discourse analysis text study of Sara Mills. From The research conducted shows that the differences in the background of two accounts have the same goal, namely to voice gender equality which applies to all parties, both men, women and others. Everyone has the right to feel free from sexual violence, especially from the shackles of a patriarchy culture. This is because the patriarchy culture is not only detrimental to women but also men. Keywords: social media construction; gender equality; instagram; rape
Jurnal Komunikasi Nusantara, Volume 3, pp 1-11; https://doi.org/10.33366/jkn.v3i1.65
The rapid development of technology has accelerated the adaptation to the use of technology. Especially the use of technology on social media that affects family communication, namely on behavior change. The impact depends on the selective exposure (duration and frequency). Mothers often experience commodification and are identified with groups that are not well literate in the use of social media. So that raises the hypothesis of the effect of selective exposure on mothers on their children's anti-social behavior. This quantitative descriptive study uses a quasi-experimental method by providing initial insights to respondents. As many as 82 respondents of mothers in Malang Raya were involved in this study with the criteria of productive age, have children aged 5-12 years and have used social media for about 3 years. The sampling technique uses purposive sampling because it refers to the above criteria. This study conducted a test of reliability and validity, while in data analysis using linear regression and t test. The results of this study indicate that mothers are positioned under the control of technology which brings a trickle effect so that it can create a negative effect on children. Selective social media exposure to mothers has a significant effect 56,7% and correlation 1,568. Anti-social behavior is generated in form of refusal to interact with environment, aggressive, impulsive, quiet and has no regrets making mistakes. Keywords: selective exposure; social media; mother; anti-social; children Abstrak: Perkembangan teknologi yang cepat menyebabkan percepatan adaptasi atas penggunaan teknologi. Terutama pemanfaatan teknologi pada media sosial yang berpengaruh terhadap komunikasi keluarga yakni pada perubahan perilaku. Dampak yang ditimbulkan bergantung pada selective exposure (durasi dan frekuansi). Ibu sering mengalami komodifikasi dan diidentikan dengan golongan yang tidak terliterasi dengan baik dalam penggunaan media sosial. Sehingga memunculkan hipotesis adanya pengaruh selective exposure pada ibu terhadap perilaku anti sosial anaknya. Penelitian dekriptif kuantitatif ini menggunakan metode kuasi eksperimen dengan memberikan wawasan awal kepada responden. Sebanyak 82 responden ibu di Malang Raya terlibat dalam penelitian ini dengan kriteria usia produktif, memiliki anak usia 5-12 tahun dan telah menggunakan media sosial kurang lebih 3 tahun. Teknik sampling menggunakan purposive sampling karena merujuk pada kriteria di atas. Penelitian ini melakukan uji reliabilitas dan validitas, sedangkan dalam analisis data menggunakan regresi linier dan uji t. Hasil penelitian ini menunjukkan ibu diposisikan di bawah kendali teknologi yang membawa trickle effect sehingga mampu menciptakan pengaruh negatif terhadap anak. Selective exposure media sosial pada ibu berpengaruh signifikan sebesar 56,7% dengan korelasi sebesar 1,568. Perilaku anti sosial yang ditimbulkan berupa penolakan berinteraksi dengan lingkungan, agresif, impulsif, pendiam serta tidak memiliki penyesalan ketika berbuat kesalahan. Kata kunci: selective exposure; media sosial; ibu; anti sosial; anak
Jurnal Komunikasi Nusantara, Volume 3, pp 56-67; https://doi.org/10.33366/jkn.v3i1.71
Today, the art of dance is being destroyed so that it requires preservation effort, in order to maintain its sustainability in the midst of society. This is what the Potre Koneng dance studio in Sumenep Regency is doing, namely by managing good communication so that efforts to preserve the art of dance take place well. This study uses a qualitative descriptive approach with data collection techniques using interviews, observation and documentation. The result showed that the communication management carried out in the Potre Koneng dance studio used an adult communication model which was analogous to the "Russian Matouschka dolls", which consisted of self doll, interpersonal doll, people-in-system doll, and competence doll components. Self doll was done in the form of contact, involvement and intimacy. Interpersonal doll was done in the form of empathy, supportive attitude, positive attitude, and an equality. The people-in-system doll was depicted by messing with the humanistic design between the Potre Koneng dance studio and the community. Meanwhile, competence doll covers all layers or sizes of the previous doll. The obstacles in communication management at the Pore Koneng dance studio are the noise during practice and the existence of suspicious prejudices. Keywords: communication management; dance art; cultural preservation