Jurnal Komunikasi Nusantara
Latest articles in this journal
Jurnal Komunikasi Nusantara, Volume 2, pp 66-80; doi:10.33366/jkn.v2i2.55
The publicness character of the Indonesia Republic Radio/RRI is both historical as well as legal necessity. RRI was born from the historical process as a struggle radio to seize and defend independence from colonialists. This true identity that is embodied in the spirit of public service ethos is getting stronger after the enactment of Government Regulation No. 11/2005 and 12/2005 concerning public service broadcasting and RRI public service broadcasting respectively. The duty of serving the needs and interests of the public must be the "spirit" which drives its whole operational activities of broadcasting and institutional governance. For this reason, various efforts have been made, such as improving governance and expanding the broadcast network area. To answer the demands of media digitization, the adoption of media convergence technology in the form of the launch of the RRI Play Go application has also been carried out. This has changed it from a public service broadcasting institution (PSB) to a public service media (PSM). Its public character as a public service broadcast radio must be put forward by placing the public as citizens (citizens) active participants both in the process of planning and implementing broadcast program content as well as media institutional governance. Through PSM, the interaction between media managers and citizens can be established. The process of involving citizens in the production process of media content is also easily facilitated. For this reason, their role in supervising and evaluating media management must be more substantial to ensure the public character of RRI. Based on this, this study aims to examine the form of public participation in supervising and evaluating broadcasting and media management of RRI. More specifically, what is the role of the Audience Council Forum Komunikasi Pemerhati of RRI Malang in carrying out this function.
Jurnal Komunikasi Nusantara, Volume 2, pp 20-30; doi:10.33366/jkn.v2i2.53
The purpose of this research is to know the planning strategy of public relations Jawa Timur Park Group especially the strategy to establish good relationships with its stakeholders and support programs with the good relations. This research uses a qualitative paradigm by colaborating data from semi-structured interviews and documentation. The concepts used in his analysis are public relations planning strategies initiated by Cutlip, Center, and Broom, including making decisions about objectives and objectives, identifying deciding audiences, setting policy or strategy rules, and deciding which strtegi to use. The results of this research marketing public relations Jawa Timur Park Group made decisions that were handed over entirely to the leader of the company. Public relations also makes the purpose of the program to attract stakeholders so that they want to cooperate. In addition to identifying the audience by looking at what is their characteristic, the company has a policy or strategy rule that is to promote the understanding of the East Java park group company to all its business scopes, and decide what strategy the company will use. The strategy that has been decided in establishing relationships with East Java Park Group stakeholders is implemented through programs tailored to stakeholders' relationships. These programs are Corporate Social Responsibility (CSR), special events, discounts, and additional facilities.
Jurnal Komunikasi Nusantara, Volume 2, pp 81-91; doi:10.33366/jkn.v2i2.54
The purpose of this study is to determine the marketing communication strategy in the development of regional tourism in Blitar using the Amazing Blitar application. This study uses descriptive qualitative research method, with documentative data collection technique. The result showed that the use of STOP SIT marketing communication strategy in marketing communication strategy in the development of tourism in the Blitar in the use of Amazing Blitar application, namely Segmentation, Targeting, Objectives, Positioning, Sequence of Tools, Integrating, Tools. In the marketing communication strategy in the development of tourism in the Blitar area, the use of the Amazing Blitar application continues to be studied to determine the strengths and weaknesses of the Amazing Blitar application, identifying all opportunities and obstacles or threats faced. Marketing promotion or development programs are prepared by considering various aspects and analyzing the target market, namely tourists from both within and outside Blitar. In the STOP SIT marketing communication strategy must be a planning which is an introduction to the problem, namely an analysis of the external and internal environment which produces several main problems or weaknesses, strengths, threats and opportunities. So that in the STOP SIT analysis, it is better if you also know the problem or obstacle or strength that the company has, both in terms of human resource capabilities, technology applications, facilities, capitals, and networks.
Jurnal Komunikasi Nusantara, Volume 2, pp 31-43; doi:10.33366/jkn.v2i2.51
The symbol of change in everything in the human sphere is marked by the disruptive era, which is an era in which activity, interaction and communication between humans changes very rapidly, especially in the field of work and the needs of human life. Work is no longer required to leave the house and must come on time at the office. The research method used is qualitative research with a critical approach. Dismantling the domination of an emancipatory spirit is one of the goals of the critical approach. The choice of social media as a place for creativity is effective because there is no filter of information in the media. everyone has the right and obligation to photos, videos and various kinds of individual works to be published on social media. Many creative content has finally appeared on social media with cultural, ethnic and religious backgrounds from different accounts. Influencers are a job that is in demand by people in the current millennial era. The era of postmodernism has changed the concept of working from the public to the private sphere. Work does not have to go to the office and meet and collaborate with many people. Work in the postmodern era can be done anywhere, for example at home, on the beach, in the mountains, in the village, in the city and does not have to meet many people.
Jurnal Komunikasi Nusantara, Volume 2, pp 44-54; doi:10.33366/jkn.v2i2.49
Mass media is one of the most frequently used promotional tools by industry. Unfortunately, advertising not only contains product marketing but also spreads unfair ideas towards women, especially beauty product advertisements. Ramadan Bersih's version from Dettol Soap advertisement depicts a family containing a husband, wife, and children with their respective roles. This study focuses on women's role as housewives in advertisement using gender theory and Roland Barthes' semiotic model. The study found a tendency to place women as housewives responsible for cleaning the house, cooking, supervising children, educating, maintaining children's righteousness, and washing. This study strengthens the previous study's findings regarding women's domestication in advertising. In conclusion, advertising builds a household member's conception role in an unbalanced gender distinction. As a cultural product consumed by the wider community, the industry should pay more attention to advertisements designed to sell goods without eliminating gender education and justice elements
Jurnal Komunikasi Nusantara, Volume 2, pp 1-19; doi:10.33366/jkn.v2i2.46
The Covid-19 pandemic brought a variety of major changes to human social life throughout the world, including in Indonesia. The situation requires the government to impose work activities from home or known as WFH (working from home). Such a situation changes the behavior of human communication, which at first more often uses direct interaction directly, now changes to use digital media, thus creating a kind of social shock in the communication process. Furthermore, such changes take place over an uncertain period of time, so it is possible to raise a number of problems, related to personal conditions, which then affect communication behavior. This article seeks to find out the effect of applying work from home policies on physiology to communication behavior, using qualitative methods with a participatory approach, by observing changes in physiological conditions and individual communication behavior. Thus, this article is expected to reveal the hidden impact of the application of work from home, on physiological conditions and communication behavior. Keywords: Covid-19, Work from home, Communication behavior, Physiology, Communibiology
Jurnal Komunikasi Nusantara, Volume 2, pp 55-65; doi:10.33366/jkn.v2i2.47
This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.
Jurnal Komunikasi Nusantara, Volume 2, pp 67-79; doi:10.33366/jkn.v2i1.37
Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers
Jurnal Komunikasi Nusantara, Volume 2, pp 42-55; doi:10.33366/jkn.v2i1.44
The development of technology makes online media get a greater portion of readers than print media that were first born. Online media that rely on speed often violate journalistic code of ethics so it should be reviewed so that there is an improvement. This study aims to look at the quality of news on Regional Election (Pilkada) on Malangvoice.com. This study uses a qualitative method. The data source in this research are the news in Malangvoice.com online mass media related to Malang City Election News which was taken in June 2018. This media was chosen because it is one of the most widely read media in Malang Raya. The set of analysis units amounted to 15 Pilkada news in the voting month, namely June 2018. The news quality theory used in this study is in accordance with the Journalistic Code of Ethics, namely accuracy, balance, objectivity, concise, and actual. The results showed Malang Voice has advantages in the field of technical quality such as writing, the object of reporting, brevity and actuality. But Malang Voice has weaknesses in the quality of news content such as accuracy, objectivity and balance.
Jurnal Komunikasi Nusantara, Volume 2, pp 17-27; doi:10.33366/jkn.v2i1.31
This study tries to find answers to the application of social media as a new form of culture in learning. SD Muhammadiyah 9 Malang which is the object of research has characteristics that are in line with the research theme. SD Muhammadiyah 9 Malang has implemented social media in the last few years. In the results of this study found many interesting things that can be said as a form of habit which in social language is called culture. In addition, the impact of this new learning culture is very positive. This means it is different from the previous community's understanding that social media must be kept away from children because it can interfere with learning. From the application of social media for learning, SD Muhammadiyah 9 Malang can encourage students to be creative, innovative and able to adapt critically to the negative effects of social media. Although there are some notes that need attention or just tips and tricks from teachers or teachers to avoid the negative impact of social media.