Jurnal Fokus Manajemen Bisnis

Journal Information
ISSN / EISSN : 2088-4079 / 2716-0521
Current Publisher: Universitas Ahmad Dahlan (10.12928)
Total articles ≅ 18
Archived in
SHERPA/ROMEO
Filter:

Latest articles in this journal

Zulanda Pratiwi, Adhi Prakosa
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 74-94; doi:10.12928/fokus.v11i1.3851

Abstract:
This study aims to determine the effect of social media, tourism events, and service facilities on revisiting interest in Gumuk Pasir Parangkusumo Sandboarding. The research was conducted on visitors to the Parangkusumo Gumuk Pasir Sandboarding. This research is a quantitative research. The sample used in this study amounted to 100 respondents. This study used purposive sampling technique and data analysis with multiple linear regression. Hypothesis testing using the T test and F test with the help of the application program SPSS version 16.0. The results of the multiple linear regression indicate that social media has a positive and significant effect on revisiting interest. Tourism events have a positive and significant effect on revisiting interest. Service facilities have a positive and significant effect on revisiting interest. Based on the results of the F test, it shows that social media, tourism events, and service facilities simultaneously have a significant effect on revisiting interest.
Rachmaniar Myrianda Dwiputri, Najmudin Najmudin
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 64-73; doi:10.12928/fokus.v11i1.3757

Abstract:
The purpose of this paper is to determine the firm’s characteristics and capital structure of SMEs registered in Indonesia. This study use panel data analysis for twenty-five firms over three years (2016-2018). The samples of this study were 25 Indonesian SMEs registered in the Pefindo25 index. The capital structure determinants are expressed as a function of size, tangible assets, current ratio, return on asset, and growth. This study used a pooled fixed effect to estimate the relationship between the variables. The result shows that the capital structure of registered SMEs in Indonesia is negatively affected by size, current ratio, return on asset, and growth. Registered SMEs in Indonesia have a capital structure that is in line with POT predictions.
Alhensa Ferninda Jelita, Hasnah Rimiyati
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 22-41; doi:10.12928/fokus.v11i1.3734

Abstract:
This study aims to analyze the influence of influencers' credibility on the effectiveness of Instagram social media advertising in shaping consumer buying interest (Study on Instagram followers Ayudia Bing Slamet). The subjects in this study were students using social media Instagram who were in the Special Region of Yogyakarta. This research was conducted with a sample size of 200 respondents who were determined by sampling technique using non probability sampling technique with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 24 application program. Based on the analysis, it was found that the attractiveness of influencers had a positive effect on consumer attitudes towards advertising, trustworthiness towards influencers had a positive effect on consumer attitudes towards advertising, influencer expertise had a positive effect on consumer attitudes towards advertising, and attitudes towards advertising had a positive effect on buying interest.
Fitroh Adhilla, Aftoni Sutanto, Agus Siswanto
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 140-153; doi:10.12928/fokus.v11i1.3747

Abstract:
Banjarnegara as one of the batik producing centers in the Indonesia, namely in the Susukan District, which borders the Banyumas area. However, Batik Gumelem is not as famous as Batik Pekalongan, Batik Solo, or Batik Banyumas. The aim of this research is to analyze the effect of social identity to positif words of mouth that mediated of consumer brand identification. This research uses a quantitative approach with a survey method. Primary data were obtained through distributing questionnaires to 185 respondents who knew about Batik Gumelem Banjarnegara. Validity testing uses confirmatory factor analysis and all items have factor loading above 0,6. Reliability testing uses cronbach’s alpha and all variables have cronbach’s alpha above 0,6. The data analysis method uses regression with mediating variable. The results showed that social identity has a positive effect on positive word of mouth, social identity has a positive effect on consumer brand identification, and consumer brand identification has a positive effect on positive word of mouth. Consumer brand identification as role as mediating variable. This shows that Batik Gumelem is perceived to have the power to be able to create an identity for consumers and lead to behavior to disseminate information about Batik Gumelem to others.
Afifatul Maimunah, Handrio Adhi Pradana
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 127-139; doi:10.12928/fokus.v11i1.3892

Abstract:
Performance appraisal is acknowledged as one of the most important human resource practices. A performance appraisal system is a critically needed tool for effective human resource management if it is done systematically and effectively. This research examined whether performance appraisal influences employee motivation and employee productivity in Tribunnews.com-Solo. This research was conducted in Solo and the samples of this research were 50 employees of Tribunnews.com-Solo. This research was conducted in the quantitative method by using questionnaires for collecting the data. The data were analyzed with a linear regression test and normality test by using SPSS 25. The results of this research shows that performance appraisal has positive influences on the employee’s motivation and productivity.
Maulidia Royhana, Titi Dewi Warninda
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 95-110; doi:10.12928/fokus.v11i1.3735

Abstract:
This research aims to analyze the influence of United State Economic Policy Uncertainty, Tiongkok Economic Policy Uncertainty, and Japan Economic Policy Uncertainty on the Jakarta Islamic Index. This study used time-series data from January 2001 to December 2019 and Error Correction Model (ECM) to analyze the short-term and long-term effects of United State, Tiongkok and Japan Economic Policy Uncertainty on the Jakarta Islamic Index. The results of this research show that United State EPU and Tiongkok EPU have no short-term and long-term effect on Jakarta Islamic Index. Meanwhile, in the short-term, Japan EPU has a significant influence on the Jakarta Islamic Index but has no long-term influence.
Andira Ramadha Arundita, Didik Subiyanto, Ignatius Soni Kurniawan
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 1-21; doi:10.12928/fokus.v11i1.3194

Abstract:
The purpose of this study was conducted to determine the effect of the relationship between organizational culture and organizational citizenship behavior (OCB) with organizational commitment as a mediating variable. This research was conducted in the Regional Financial Institutions and Assets of Sleman Regency. The sample in this study were all employees of the Regional Financial Institutions and Assets of Sleman Regency. Data collection by distributing questionnaires using a Likert scale to measure indicators. The technique used in this research is descriptive analysis. The results of this study indicate that organizational culture has a positive and significant effect on organizational commitment, organizational culture has a positive and significant effect on organizational citizenship behavior (OCB), organizational commitment has a positive and significant effect on organizational citizenship behavior (OCB) and organizational commitment acts as mediation affect organizational culture and organizational citizenship behavior (OCB).
Suryana Hendrawan
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 111-126; doi:10.12928/fokus.v11i1.3593

Abstract:
This study aims to analyze the factors influencing physical evidence on student decisions in choosing the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan, either simultaneously or partially. This research is explanatory research with a quantitative approach. This study uses multiple analysis tests to find the partial and simultaneous effect between the dependent and independent variables. The validity and reliability used in this study have met the requirements. The results of this study indicate that facility exterior, facility interior, and other tangibles factors influencing the decision to choose the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan. The result also shows that Physical Evidence Variables are simultaneously influencing the student's decision to choose the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan.
Pita Rahmawati, Jawoto Nusantoro, Gustin Padwa Sari
Jurnal Fokus Manajemen Bisnis, Volume 11, pp 42-63; doi:10.12928/fokus.v11i1.3234

Abstract:
This research aims to determine whether there are differences in stock prices, stock returns and abnormal returns before and after a stock split in high profile and low profile companies. The research period used in this study was on 2016-2018. The research was analyzed in quantitative method by using a purposive sampling method. Based on the sampling criteria, 40 companies were selected as research samples. Kolmogorov Smirnov One Sample test was used for the normality test. After the normality test was carried out, the data was processed using the two paired-sample difference test. The t-test (paired sample t-test) was used if data were normally distributed but if it was not normally distributed the Wilcoxon Signed Rank test would be used. Hypothesis testing results showed that (1) there are differences in stock prices whether before and after a stock split in high profile companies (2) there are differences in stock prices whether before and after the stock split in low profile companies (3) there are differences in stock returns whether before and after a stock split in the company high profile (4) there is no difference in stock returns whether before and after the stock split in low profile companies (5) there is no difference in abnormal returns whether before and after the stock split in high profile companies (6) there is no difference in abnormal returns whether before and after the stock split in low profile companies (7) there are differences in stock prices after a stock split in high profile companies and low profile (8) there is no difference in stock returns whether before and after the stock split in high profile and low profile companies (9) there is no difference in abnormal stock returns whether before and after a stock split at high profile and low profile companies.
Danti Shela Intan, Sri Hardjanti
Jurnal Fokus Manajemen Bisnis, Volume 10, pp 169-186; doi:10.12928/fokus.v10i2.2484

Abstract:
Celebrity endorser has become one popular approach for marketing communication. This study aims to determine the effect of using celebrity endorser on customer’s buying intentions. This study focus on variables on celebrity endorser which are trust, honesty, and attractiveness and their effect on customer’s buying intentions. Object of this study are customers of fruit flavored tea product. Data collection technique is questionnaire that are distributed to customers at productive age in Bantul Regency Yogyakarta. By using SPSS to analyze the data, this study found that Celebrity Endorser’s variables which are trust, honesty, and attractiveness have a positife effect on customer’s buying interest.
Back to Top Top