Jurnal Ekonomi dan Industri

Journal Information
ISSN / EISSN : 0853-5248 / 2656-3169
Total articles ≅ 77
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Hanifa Nurfadila, Muhammad Reza Anwar Nurdin
Jurnal Ekonomi dan Industri, Volume 23; https://doi.org/10.35137/jei.v23i1.663

Abstract:
The type of approach in this research is a quantitative approach. The sample in this study was the community of 1rd neighbourhood, 4th hamlet, Kranji Village, West Bekasi District.. The sampling technique used is the slovin. The data collection method is using primary data including observation questionnaires and interviews. The data analysis technique used instrument data test, classical assumptions, hypothesis testing, and multiple linear regression. From the results of tests found the fact that brand image and brand trust simultaneously have a significant effect on consumer loyalty. In addition, brand image and brand trust also partially have a significant effect on consumer loyalty.
Nila Dewi Aschari, Donny Dharmawan
Jurnal Ekonomi dan Industri, Volume 23; https://doi.org/10.35137/jei.v23i1.659

Abstract:
This study aims to analyze the effect of job satisfaction and work motivation on employee performance PT. Pizza Hut cabang Jatiwaringin Hankam. The research method used in this study is the causal association method and uses a quantitative approach. The population in this study were employees of PT. Pizza Hut Jatiwaringin Branch. Using a saturated sample is a sampling technique, where all members of the population are sampled. The method of analysis used simultaneous linear regression. Job satisfaction and motivation simultaneously have a significant effect on employee performance.
Sukardi Sukardi, Djumarno Djumarno, Anik Herminingsih, Kasmir Kasmir
Jurnal Ekonomi dan Industri, Volume 23; https://doi.org/10.35137/jei.v23i1.664

Abstract:
The purpose of this research is to find out a suitable marketing strategy in the application of Green Human Resource Management in order to compete for strategy. The best marketing strategy for the Gunung Halu coffee market in Tangsi Jaya is based on the results of the SWOT strategy analysis, the company's position is in the medium category, so the right marketing strategy is an aggressive strategy. Strategies that can be carried out are: Fostering a culture of coffee drinking, expanding networks through distributors and outlets, processing raw materials with technology/environmentally friendly, appearing with modern packaging. The strategic model is expected to be able to reach the coffee market for export to foreign countries.
P Eddy Sanusi Silitonga Se Mm
Jurnal Ekonomi dan Industri, Volume 23; https://doi.org/10.35137/jei.v23i1.660

Abstract:
This study aims to determine the performance appraisal and work motivation on the work productivity of Klinik Utama Primera Clinica Wilayah Jakarta Timur. The type of research used is associative research with quantitative methods. This study uses a saturated sample with a total sample of 53 employees of Klinik Utama Primera Clinica Wilayah Jakarta Timur. The analytical tool used is partially and simultaneous linear regression. The results showed that simultaneous performance appraisal and work motivation could encourage an increase in employee work productivity, while partially performance appraisal and work motivation could increase the work productivity of Klinik Utama Primera Clinica Wilayah Jakarta Timur.
Yulidayanti Yulidayanti, Arief Rachmawan Assegaf
Jurnal Ekonomi dan Industri, Volume 23; https://doi.org/10.35137/jei.v23i1.662

Abstract:
Purpose to find out and analyze the work environment and work discipline simultaneously on the performance of employees of PT Bank Permata Sunter Royal branch. Theresearchmethodofdatacollectionusedinthis studyis adescriptivemethodusingaquantitative approach.The analyticalmethod usedis validity test, reliability test, classicalassumption test, andhypothesis testing.There is a positive and significant influence, both partially and simultaneously, the work environment and work discipline on employee performance.
Se. Muhammad Kausar Maulana
Jurnal Ekonomi dan Industri, Volume 23; https://doi.org/10.35137/jei.v23i1.661

Abstract:
This study aims to predict bankruptcy at PT. Express Transindo Utama, Tbk. from 2014 to 2018 using the Altman Z-score Modified analysis model. PT. Express Transindo Utama, Tbk. engaged in the transportation sector.This type of research is a case study. This study uses secondary data from financial statements. Data collection techniques using purposive sampling. Data were analyzed using qualitative descriptive analysis techniques. The results showed that the company from 2014 to 2016 experienced an indication that it could not be determined whether the company was healthy or bankrupt (gray area). But in 2017 until 2018 the company entered the distress zone.
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