Translitera : Jurnal Kajian Komunikasi dan Studi Media

Journal Information
ISSN / EISSN : 20882432 / 25273396
Current Publisher: Universitas Islam Balitar (10.35457)
Total articles ≅ 34

Latest articles in this journal

Didit Darmawan
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 8, pp 13-26; doi:10.35457/translitera.v8i01.595

Various advancements and dynamics in the business world led to rapid developments in various industries. Corporate image is the main provision to survive in industrial competition. With the existence of a good corporate image, it is expected to increase brand awareness and brand attitude of the products circulating in the market. This study will examine the effect of corporate image on brand awareness and brand attitude. This study involved 100 respondents using an analytical tool in the form of simple linear regression with proof through t test. The results of the study show that the corporate's image significantly influences brand awareness and brand attitude.
Indria Guntarayana
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 6, pp 37-46; doi:10.35457/translitera.v6i1.582

Djembe is an icon of Blitar City, this is because the largest djembe handicraft industry center is in Blitar City. UD. Budi Luhur in Blitar City, East Java is one of the SMEs in the wood craft industry. UD. Budi Luhur is an UKM that moves to market its djembe products by exporting to foreign countries. The purpose of this study was to describe how the entrepreneurial strategy of UD. Budi Luhur in entering and marketing its products on the international market. This study also explains the application of entrepreneurial strategies to UD. Budi Luhur in increasing the export sales volume of kendang djembe handicrafts, as well as alternatives to maintain the entrepreneurial strategy that has been applied by UD. Budi Luhur in dealing with international markets. The research method used in this study was descriptive with a qualitative approach. The data sources in this study are primary data by conducting interviews with the owners of UD. Budi Luhur and the Regional Cooperative and SME Office, Blitar City and focus group discussion (FGD) together with the Tanggung Village Bubut Kayu Association which is a working partner of UD. Budi Luhur and secondary data in the form of documents related to the theme of this research. The results showed that exports were chosen by UD. Budi Luhur to enter the international market. UD. Budi Luhur applies growth, innovation, network, harvest / exit strategies by reading opportunities to develop markets, innovating products, creating good relationships with buyers and being able to form profitable networks and working with similar companies to meet market demand so as to maximize sales and increase the volume of export sales.
Masrurul Laily
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 6, pp 13-23; doi:10.35457/translitera.v6i1.580

Penilitian ini bertujuan untuk menemukan kreatifitas pengiklan dan mengetahui tentang isi pesan yang terkandung dalam iklan shopee versi "pak Jokowi bagi-bagi sepeda". Pada Jurnal kali ini kami akan membuat pengamatan melalui metode kualitatif dengan cara mengamati melalui ilmu semiotika menurut Roland Barthes yang terkandung dalam iklan tersebut dan beberapa pengamatan tentanga alur cerita, suasana dan body language. Sehingga pembaca akan mengetahui apakah cerita yang kreator iklan Shopee dibuat berlebihan dan malah tidak sesuai atau sebaliknya. Hasil dari penelitian ini menunjukkan bahwa iklan shopee sangat menghibur dan isi pesannya pun sampai kepada para pemirsa. Iklan ini sangat-sangat menarik dan mudah di ingat oleh pemirsa.
Masturina Khoirun Nisa, Ucik Ana Fardila, Agus Widodo
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 8, pp 1-12; doi:10.35457/translitera.v8i01.594

This research purposed to determine the preaching messages of aqeeda and sharia in the movie "Jilbab Traveler Love Spark in Korea". The methode of the research used qualitative approachment of Ferdinand de Saussure semiotic analysis to determine the meanings of every adegans, texts, sounds, dialogues, sounds, videos and symbols in the movie. The results of this research showed that there are preaching messages of tafakkur, istighfar, and dzikr in the movie. The preaching messages in sharia aspects are praying, dresses, fasting, sadaka, sincerity (ikhlas) attitude, obidient to alcohols and porks prohibition. The preaching messages in muamalat aspects are obidient to Islam’s law, discussing polygamy issues and to follow premarital process of Islam before marriage (khitba and taaruf).
Eko Adi Susilo
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 8, pp 49-58; doi:10.35457/translitera.v8i01.598

Based on the background of the problems described above, the authors formulated the problem in this study is how community satisfaction with public services in Gununggede Wonotirto Kabupaten Blitar. The purpose of this study was to find out how community satisfaction with public services in Gununggede Wonotirto Blitar. Based on the discussion described, it can be concluded that community satisfaction with public services in Gununggede Wonotirto Blitar is very good, and the community also felt very satisfied with the service provided by the office . Although the service can be said to be very good, but the services in Gununggede Wonotirto Blitar will continue to improve the quality of services to the village community by adding facilities and infrastructure so that the community feels comfortable and at home in Gununggede Office Wonotirto Blitar
Novi Catur Muspita
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 8, pp 35-48; doi:10.35457/translitera.v8i01.597

This research background is the phenomenon of the role and participation of guardians of students in the field of education is very important and strategic. The success of the work performance of the Education Management is inseparable from the professional ability of the individuals involved in the activity. The objectives of this study are: (1) To determine the design of the social capital development model through the role and participation of POT (Parents' Association) as to Improve the Quality of Education (Study in SDI Ma’arif Plosokerep Kota Blitar), (2) To find out constraints in developing social capital through the role and participation of POT (Parents' Association) to improve quality of Education (Study at Study in SDI Ma’arif Plosokerep Kota Blitar) . The results of this study that in designing Social Capital Development Models through Role and POT Participation ( Parents Association) to Improve Education Quality in SDI Ma'arif Plosokerep Kota Blitar consists of several elements of social capital in strengthening education, among others: (1) participation in a network, (2) reciprocity, (3) trust, ( 4) social norms, (5) Proactive action, the constraints in implementing the Design of the Social Capital Development Model Through the Role and Participation of POT to Improve the Quality of Education in SDI Ma'arif Plosokerep Kota Blitar are: (1) Lack of understanding of the guardian of the importance of POT (2) Parent has an impact on / quantity of active student guardians (3) Insensity of POT meeting which is POT period meeting / meeting, (4) Not all teachers and Wali kelas comprehensively understand POT, (5) No schema and SOP for POT formation, work system and mechanism
Wydha Mustika Maharani
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 8, pp 27-34; doi:10.35457/translitera.v8i01.596

The development of a modern market and shopping centers more quickly in Indonesia could no longer avoid. The development of this phenomenon indirectly can threaten the traditional markets. To anticipate, envy and social unrest then required regulation which control modern market and required an apparent attempt to maintain and develop traditional markets in the revitalization of traditional markets. This research aims to: (1) knowledge and describe regulations modern markets that already exist, but in its implementation regulations modern markets are not aligned with the existing especially in relation to the distance between modern markets and traditional markets. (2) knowledge and describe revitalization program traditional markets to protect traditional markets in order to compete with modern market. This research adopted qualitative descriptive approaches. The research results show that the dualistic economic between a modern market with traditional markets made difficult the collaboration between them.
Yulika Purwaningsih, Ucik Ana Fardila
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 7, pp 01-12; doi:10.35457/translitera.v7i02.589

Media is often used for political tools. Media has an important role in the political process, the media can influence the number of elections that are extraordinary in terms of politics. Some people prefer a political actor who often appears on the media screen rather than being passive behind the media. Politics by using media is intended so that information in politics can spread widely. So this is often used by some political parties to campaign or market their parties. Politicians market their parties through advertisements. Political advertisements that are currently emerging, whether on television or other social media, are songs of identity or better known as mars from the Indonesian Unity Party (Perindo) which is headed by Hary Tanoesoedibjo who is also the owner of MNC Group. This ad is often aired on several television stations under the auspices of MNC Group, such as RCTI, MNCTV, GlobalTV (which has now changed to GTV). In this study, researchers used qualitative research using semiotic analysis methods. Semiotic analysis methods can be used to find out the purpose and purpose of advertising through symbols and signs that are often raised when the ad is displayed. The object of the research used was the advertisement of Mars of the Perindo Party, where data sources came from television shows and literature literature such as books, internet sites, and others related to the object of research. The results of this study are the effects of semiotic messages that are included in the Mars advertisements of Perindo Party so that they can generate confidence and sympathy and support from the people who see them, and this will end in vote support during elections.
Robby Aditya Putra, Dede Mercy Rolando
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 7, pp 25-43; doi:10.35457/translitera.v7i02.591

Kerja tim yang solid dalam memproduksi sebuah program televisi adalah keniscayaan,agar hasil produksi maksimal dan bermakna. Jika proses produksi tidak dijalankan sesuai alur, tentuakan berdampak pada program yang dihasilkan.Mengingat urgensi tersebut, penting mengkaji bagaimana tahapan produksi organisasi dalam pembuatan film televisi.Penelitian inifokus pada produksi organisasi (FTV) “Dzolim” di MNC TV.Untuk membedah kasus tersebut, penulis menggunakan teori Produksi Organisasi Branston dan Stafford. Penelitian ini menunjukkan bahwa meskipun proses produksi tayangan FTV “Dzolim” melibatkan sumber daya manusia, perlatan danbiaya yang maksimal, namun konten FTV Dzolimcenderung tidak natural dan terlalu mendramatisir.
Lu’Lu Ul Maknunah, Puji Lestari
Translitera : Jurnal Kajian Komunikasi dan Studi Media, Volume 7, pp 44-59; doi:10.35457/translitera.v7i02.592

Pada penelitian ini, peneliti melakukan penelitian pada salah satu Toko Pakaian Muslim di Kota Blitar, yaitu Toko Syifa. Toko Syifa menjual Baju Muslim Anak Merk Dannis dengan dua sistem penjualan, yaitu sistem penjualan secara tunai dan sistem penjulan secara kredit. Dimana sistem penjualan ini hanya diterapkan pada penjualan Baju Muslim Anak Merk Dannis yang dianggap calon pembeli relatif mahal. Berdasarkan permasalahan tersebut, peneliti melakukan uji komparatif antara dua metode pembayaran secara tunai dan kredit. Berdasarkan hasil penelitian didapatkan hasil yaitu terdapat perbedaan rata-rata keputusan pembelian antara penjualan tunai dengan penjualan kredit pada baju muslim anak merk Dannis di toko pakaian Syifa. Rata-rata keputusan pembelian pada sistem penjualan tunai 18,34 dan rata-rata keputusan pembelian sistem penjualan kredit 15,31.
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