Bulletin of Kyiv National University of Culture and Arts. Series in Tourism

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ISSN / EISSN : 2616-7603 / 2618-1460
Total articles ≅ 60
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Khrystyna Pletsan
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 18-29; https://doi.org/10.31866/2616-7603.4.1.2021.235142

Abstract:
The article analyzes the theoretical foundations and features of the strategic development of the tourist services market in Ukraine. The concept of the tourist services market is comprehended and revealed. The methodological approach of strategic development of the tourist services market in Ukraine and the specifics of recovery after the coronavirus pandemic are highlighted. The priority tasks of the tourism industry development in Ukraine are presented and argued. The model of the strategic management process in tourism for a tourist enterprise is generalized. The algorithm of development of the competitiveness extension project of the tourist services market in Ukraine has been elaborated and substantiated. The conclusion is substantiated that in order to ensure a stable growth rate of the tourism industry, it is necessary to identify priority types of tourism for the regions, contribute to improving the safety of tourists, develop tourism infrastructure and transport links, simplify formalities, create and sell tourism products and services that are in demand on the world market, develop and rapidly introduce new technologies using digital tools.
, Oleh Kubrak
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 99-107; https://doi.org/10.31866/2616-7603.4.1.2021.235157

Abstract:
The concepts and types of gastronomic tourism in Ukraine are analyzed and the ways of its further development in the conditions of the COVID-19 pandemic are outlined. In order to preserve domestic tourism as a national industry that has a positive impact on economic development, it is proposed to use not only natural resources and cultural heritage sites but also national cuisine. The main problems of the tourism sector, which arose as an introduction result of preventive measures to overcome the coronavirus pandemic, have been studied. The issues of anti-epidemic measures organization in food establishments for the period of quarantine are covered. It is established that sanitary and hygienic conditions and the possibility of distancing during living and recreation will be important factors in competition for the consumer during the pandemic. Measures have been proposed to minimize the consequences of the COVID-19 pandemic in the field of gastronomic tourism, including the refusal of the service ‘mastering the skills of culinary arts’ (master classes), excursions to craft shops, use only disposable utensils during gastronomic festivals and tastings. Some objects of gastronomic tourism of Sumy region, which are popular in the region, but are not included in the programs of tours, festivals, holidays, are singled out. Gastronomic tours ‘Taste of modern Sumy region’, ‘Sweet and bitter taste of Hlukhiv region’, ‘Autumn tastes of Krolevets region’ have been developed taking into account national, cultural and religious traditions, which create a basis for the formation of domestic tourism in Sumy region. The research methodology consisted of collecting factual data, as well as in the synthesis and analysis of analytical research organizations' reports, statistical material, studying of scientific and practical developments of domestic and foreign experts in the field of gastronomic tourism.
Mykhailo Pasichnyk, Olha Ilina
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 40-53; https://doi.org/10.31866/2616-7603.4.1.2021.235147

Abstract:
The market of health tourism is actively developing in Ukraine and the world. Its infrastructure is expanding, new technologies and methods of disease prevention and treatment are emerging, and a healthy lifestyle is becoming popular. The article considers the main resource factors for the development of health tourism in the Volyn region, which include climatic, as well as the presence of mineral water sources and deposits of therapeutic mud. The analysis of the sanatorium-resort infrastructure, which is the basis of the development of this type of tourism, has been carried out. The connection between the development of health tourism and the existing natural and infrastructural prerequisites have been established. The directions of the development intensification of medical and health tourism in the region have been substantiated.
Anatolii Dotsenko, Anastasiia Mishchenko
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 91-98; https://doi.org/10.31866/2616-7603.4.1.2021.235154

Abstract:
The article is devoted to the tourist potential as a resource base for the development of a new direction of specialized tourism – cultural tourism. Monuments and museums of prominent figures of Ukrainian literature should become this base. The article considers the network of monuments formed on the territory of Ukraine, connected with the life of the outstanding Ukrainian poetess, playwright and public and political figure – Lesia Ukrainka.
Volodymyr Antonenko, Volodymyr Khutkyi
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 54-73; https://doi.org/10.31866/2616-7603.4.1.2021.235149

Abstract:
It is becoming increasingly clear that museum activities and tourism are among the sectors of culture and economy most affected by the COVID-19 pandemic. Despite the fact that museum visits and tourist travel during the pandemic have been reduced to a minimum, museums around the world are looking for a way out of the predicament, using every opportunity to recover and offer innovative museum and tourism products. For many museum institutions, the COVID-19 pandemic and its implications for the cultural sphere as a whole are a challenge that needs to be used to rethink their activities, to introduce new methods of communication with potential museum visitors and cultural heritage enthusiasts. The article presents an analysis of the main challenges of the pandemic and its consequences in the field of culture, museum activities in 2020 and the first half of 2021, considers the expected and possible changes in museum life as a result of the pandemic. The study results of the financial condition of museums as a result of quarantine during the COVID-19 pandemic are presented, the innovative practices of online content that museums offer to their visitors during quarantine are considered.
Ihor Smyrnov, Olha Liubitseva
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 74-90; https://doi.org/10.31866/2616-7603.4.1.2021.235151

Abstract:
Peculiarities of life, military, the diplomatic activity of Doctor of Sciences in Geography, O. I. Stepaniv, as well as her scientific achievements as a Ukrainian geographer and geologist, are revealed. Olena Stepanov was the first woman in Ukraine and the world – a military officer in the Ukrainian Sich Riflemen (Ukrainski Sichovi Striltsi, USS) and the Ukrainian Galician Army (Ukrainska Halytska Armiia, UHA) during the First World War and the Ukrainian Liberation War of 1917–1921, a diplomatic official of the Western Ukrainian People’s Republic and the Ukrainian People’s Republic. Having a doctorate in geography and history, she made a significant contribution to the development of Ukrainian geographical science, including economic and social geography, as well as transport geography and modern understanding of geologistics. The last two areas of geographical science are most fully disclosed in her work “Modern Lviv”, which provides a comprehensive description of the transport infrastructure of Lviv and Lviv region and its importance in the transport system of Ukraine, in particular, emphasizes the central position of Lviv as a transport and logistics hub on the trans-European way connecting the Baltic and Black Seas; identified the main transport routes of Lviv region, important on a national scale; in addition to the main roads, regional and local ones were identified and characterized. The characteristics of transport routes were combined with the indication of the most significant industrial enterprises of Lviv region; tourist and recreational areas and centres which were located on the ways of transport routes were indicated, as well as the tourist specialization of these centres (in textbooks on the geography of transport of the Soviet era, it was not mentioned at all); such transport and logistics indicators as road congestion, traffic intensity on them were used, as well as their historical names were given and their significance in the past was revealed. O. I. Stepaniv’s scientific works remain relevant today. This applies not only to the problems of the geography of transport communication in modern Lviv but also to current issues of international logistics, in particular, Ukraine’s participation in the Baltic-Black Sea transport and logistics integration system. O.I. Stepaniv’s scientific works on transport geography are of direct importance to the most modern EU project in the field of transport and logistics – the Three Seas Initiative (TSI). The recent TSI Summit in Tallinn (October 19–20, 2020) highlighted the impact of the TSI on the entire Baltic-Adriatic Black Sea region. TSI is open to countries – strategic partners of the EU, including Ukraine. Although the latter is not a member of the EU, it was invited to the first TSI summit in 2016 andis currently an active participant in many projects under this Initiative, without having formal membership in the TSI. Ukraine should continue to cooperate with TSI, especially with Poland, in such important infrastructure projects as the Gdansk-Odesa highway, the railway Viking project, the development of gas infrastructure within the North-South corridor (involving Ukrainian underground storage facilities of “blue fuel”), etc.
Alla Havryliuk
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 6-17; https://doi.org/10.31866/2616-7603.4.1.2021.235139

Abstract:
The article presents the scientific analysis results of human-centred principles of socio-humanitarian development of tourism from the standpoint of tourism science and practice, which takes place in today’s global challenges. It is proved that the social and humanitarian resource of tourism creates a favourable environment for a person to realize their aspirations, desires, opportunities. It is determined that the sphere of education is an environment that has a positive effect on the formation of human-oriented values of the individual and the entire educational process. According to the ideas of anthropocentrism, education as a public good should serve everyone, and its destiny, personal success and happiness are the primary value of the welfare of the state. That is why the state must provide people with open and equal access to education and innovative, socio-economic and national-cultural development of society. An innovative approach to the training of human resources in the field of tourism, implemented on the principles and components of anthropocentrism, adult learning, focus on competencies, “education of leaders”, capacity development, self-realization, choice of creative freedom, positive thinking, partnership and dialogue, innovation. Emphasis is placed on a new paradigm of training a competitive specialist in the field of tourism – a travel broker that provides intermediary services between the client and the field of tourism based on individual activity. It is proved that socio-humanitarian principles of tourism development on the basis of tourism anthropocentrism should become the basis for the formation and implementation of state policy in tourism as a basis that harmonizes the subject-object interaction of tourism and manifests itself through a conscious patriotic attitude to history, traditions, the culture of the Ukrainian people and gaining experience in organizing and using a nationally oriented humanistic, ecological, tolerant, socially responsible, a safe culture of travel to Ukraine in the conditions of the economy of impressions. It is recommended to consider tourist anthropocentrism as a basic component of socio-humanitarian principles of tourism development in Ukraine at the present stage as a sign of forming a new worldview of a person travelling, and in such a way stimulates tourism to introduce innovative approaches to meet a wide range of needs.
Маріанна Адамовська, Tetiana Zubko
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 4, pp 30-39; https://doi.org/10.31866/2616-7603.4.1.2021.235145

Abstract:
The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the work was achieved – to understand the phenomenon of innovative forms and manifestations of digital marketing in the field of tourism. The novelty lies in the study of prospects for further interaction and development of digital communication in marketing and tourism.
Mariana Senkiv, Myroslava Haba, Anastasiia Shevchuk
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 3, pp 175-184; https://doi.org/10.31866/2616-7603.3.2.2020.221276

Abstract:
У статті подано порівняльний аналіз географії та сучасного стану апітуризму в Україні та Словенії. Схарактеризовано сутність апітуризму та його значення для досягнення цілей сталого розвитку. Aпiтуризм є формою туризму, пов’язаною з бджільництвом як традиційною професією і продуктами бджільництва в екологічному, харчовому і медичному аспектах. За своєю суттю апітуризм є сталим, таким, що не виснажує ресурси, а сприяє їх збагаченню. Проаналізовано основні передумови розвитку, ринки та географію апітуризму України та Словенії. Україна є одним з основних виробників меду у світі. Найперспективнішими з регіонів України для розвитку апітуризму є Прикарпаття та Закарпаття, оскільки там бджільництво – це поширена галузь, пріоритетна та достатньо прибуткова. Словенія не відзначається значною кількістю вуликів і бджолярів чи значним виробництвом меду, але бджоли відіграють величезну роль у словенській культурі. Словенія є єдиною державою-членом Європейського Союзу, яка захистила свою рідну бджолу – карніольську, та однією з перших в Європі, хто заборонив використовувати пестициди, шкідливі для бджіл. Словенський мед має статус захищеної географічної вказівки. Відомими апітуристичними центрами в Словенії є: Любляна, Блед, Радовлиця, Лашко, Брда, Жировниця, Марибор, Водоле, Бохінь і багато інших, тобто села, міста, цілі регіони. Виявлено основні проблеми розвитку апітуризму в Україні. Вивчено досвід Словенії в розвитку апітуризму та визначено пріоритетні напрями розвитку апітуризму в Україні, де слід розвивати наявний потенціал апітуризму, зокрема забезпечити сприятливу нормативно-правову базу, створити регіональні програми розвитку апітуризму та бджільництва, захистити бджіл від пестицидів, надати статус географічної вказівки українському меду, зокрема закарпатському. Громадські організації мають вивчати міжнародний, зокрема словенський, і внутрішній досвід у галузі апітуризму, підготувати навчально-методичні матеріали, організувати навчання пасічників щодо надання послуг апітуризму та їх просування. Розроблено апітуристичний маршрут «Медовий шлях двох країн – України та Словенії». Для зростання зацікавленості апітуризмом серед перспективних туристів слід розробляти нові апітуристичні програми та маршрути, зокрема не тільки внутрішні, а й міжнародні (наприклад, українсько-словенські).
Khrystyna Pletsan, Snizhana Sakharchuk
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism, Volume 3, pp 144-152; https://doi.org/10.31866/2616-7603.3.2.2020.221272

Abstract:
У статті проаналізовано теоретичні основи й особливості туристично-рекреаційного районування; розкривається концепція туристичного кластеру; виокремлено методологічний підхід туристично-рекреаційного районування в Україні; представлено метод кластеризації як інструменту розвитку конкурентоспроможності ринку туристичних послуг України; обґрунтовано висновок про те, що туристично-рекреаційне районування України є ефективним мультиплікативним інструментом залучення інвестицій і просування туристичних ресурсів; запропоновано алгоритм створення та розвитку туристичного кластеру на сучасному етапі
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