The purpose of the article is to study the educational function of modern design by analyzing the objects of the urban environment in Ukraine and the world. The research methodology involves the use of observation methods and art analysis; the educational function of project activities is traced in historical and modern images gotten by collecting. The scientific novelty of the research lies in the reflection on the modern designer’s role in the formation of humanistic values in society; attention is drawn to the necessity of rethinking the surrounding space, which can be achieved using design. Conclusions. Modern designers combine a variety of functional requests and compositional artistic solutions, trying to surprise the average consumer. But sometimes you just need to create something that meets the humanistic demands – an environment filled with comfort and natural motives. In this way, project activities gain the opportunity to perform an educational function in society through the cultivation of true human values, through the reconciliation of different social groups in cities, different national cultures, aggressive urban environment and a man.

The purpose of the work is to investigate the conditions of the designers’ creative work at the Lviv Art and Production Plant in the socially critical period of the late 1980s and the early 1990s, to identify the features of technological processes in design and layout in the absence of basic professional materials, raw materials and tools. The research methodology lies in studying the scientific literature on the socio-cultural environment features of the Soviet period of the second half of the twentieth century and gathering information by interviewing a former design team member. The scientific novelty of the research is the introduction of the design activity experience of the artists and designers’ creative group and the cooperative “Artes” during 1988-1991 into scientific circulation; its coverage from the inside of the work process. Conclusions. The results of the study capture the unique experience of a group of Lviv designers at the art plant, who, in difficult ideological and material constraints, were able to implement a large number of projects, ranging from the development of machine housings for industrial production and ending with small printing products. An important factor is the compliance of their unique design products with world parameters from a technical and aesthetic point of view, and the use of certain methods and technologies indicates the process of comparison with world achievements in the field of design.

The purpose of the article is to identify the features of successful graphic designers of the 21st-century positioning on the pages of the so­cial network Instagram, highlight the directions of communication strategies and approaches to their visualization. Research methodolo­gy. To carry out this study, we used the empirical method of collecting factual material, analysis, comparison, and generalization methods. The principal source of analytics is designers’ Insta­gram pages as factual material. The scientific novelty of the study consists in a comparative analysis of graphic designers’ communicative images on Instagram pages, based on which, for the first time, an attempt was made to sys­tematize communicative contact strategies with subscribers. There are four possible ap­proaches to creating the communicative image of the designer, which, however, do not exhaust the entire range of options. Conclusions. The communicative image use for communication on social networking pages is a reasonable and effective method of a designer’s professional development, as the number of subscribers on such pages is much bigger and reaches several hundred thousand active subscribers. The design of social communication by de­signers with their audience is contained in the planning of the strategy of the communication process as a whole, the tactics of individual com­munication acts (posts), the allocation of several types of content, and their rhythmic alternation and design. The design of social communication by designers with their audience is contained in planning the communication process strategy as a whole, the individual communication acts (posts) tactics, the allocation of several types of content, and their rhythmic alternation and de­sign. These components combination increases the effectiveness of the designer’s communi­cative image, presented on the social network pages. This, in turn, together with the constant contact with subscribers, ensures the popularity of the designer, increases the range of potential customers and promotes professional growth.

The aim of the article is to find out the peculiarities of the embodiment of actual conceptual motives in the design of artistic ceramics. Concepts aimed at identifying the impact of scientific and technological progress and information technology on culture and art are studied on the example of the work of Ukrainian modern ceramist Yurii Musatov. Research methods. The following methods were used in the study: analysis, synthesis, comparison; systematic approach to the interpretation of artistic ideas, practical analysis of the design of modern art ceramics. The scientific novelty of the study is the interpretation of the design of Yurii Musatov’s products through the prism of new realities of the information society, its anthropological challenges, the problems of the existence of art in the system of world communication. Conclusions. The results of the study testify to the innovative nature of the work of ceramist Yurii Musatov. Among the creative works of Ukrainian ceramists he is distinguished by noble, intellectual and modern presentation of works, perfect mastery of technological and artistic means, complex constructive forms and conceptual content.

The purpose of the article consists in clarifying the features of the archetypal structures functioning (in this case – archetypes of Greek myths) in modern fashion design and also in the analysis of the fashion design methodology peculiarities in the condi­tions of metamodernism. The realization of this purpose is planned by developing the meth­od of designing modern clothing, taking into account the principles and characteristics of metamodernism. Research methodology. The complex problem of analyzing the features of fashion design development in the environ­ment of metamodernism is solved based on interdisciplinary system analysis with a combi­nation of subject, historiographic and morpho­logical analyzes.Scientific novelty. For the first time, it was shown that modern design trends, such as in-personal empathy and situational expressiveness, more careful consideration of aesthetic guidelines, psychological attitudes, and user expectations, are most harmoniously reflected in the principles of metamodernism. It was demonstrated that in the conceptual space of the metamodern, the principle of os­cillation corresponds to a choice between two competing primary sources of an image gen­eration in fashion design. The images of Greek mythology gods were chosen as traditional ele­ments of the design project, and prototypes of modern clothing models were chosen as com­petitive elements. Conclusions. As a result of the research, we conclude that in the practice of fashion design, it is expedient to solve the project approach in a balanced way between the factors of the creative source, the personal qualities of the individual, and the archetypes manifested in it. The methods for elements of Greek myths heroes’ images synthesizing with elements-carriers of fashion trends was pro­posed, taking into account the tendencies of metamodernism. Experimental approbation of the research results was carried out by assess­ing the artistic and aesthetic qualities of mod­ern women’s clothing models collection based on Greek myths motives. Thus, the results of the collection design confirmed the feasibility of turning to archetypal forms to find innovative design solutions.

The purpose of the research is to identify the functioning features of Ornek, a traditional Crimean Tatar ornament in modern culture, art and design. The research methodology is based on the application of art history, comparative and semiotic analysis. The novelty of the research is to identify the functioning of the Crimean Tatar ornament in modern times, to determine special symbolic and graphic structures in the visual system Ornek, which allow not only to develop in modern Crimean culture but also show the high communicative ability to establish a cross-cultural dialogue. Conclusions. The study of Crimean Tatar ornament in modern art and design testifies to its high ability to adapt to new conditions, which allows us to talk about the flexibility of its visual system. In modern art and design projects, it appears as a phenomenon that can abstract from archaic forms and organically combine not only with the latest materials and techniques but also to create unity with the phenomena of other national cultures.

The purpose of the article. The article explains the ways to find harmony in modern clothing design projects. The research methodology consists of the analysis application in the field of fashion, as well as methods of source, aesthetic and structural-compositional analysis. The scientific novelty of the work lies in determining and systematizing the main ways of searching for harmony in clothing design 2010-2020. Conclusions. Design forms and expression, its orientation change not only due to a technology change but primarily due to changes in social demands, value systems, mental guidelines, of which the search for harmony is also important – external and internal. Designers solve this aspect in various ways: from formalized proportioning and the color wheel usage to the use of natural motifs and folk art archetypes. Another way is “green”, ecological, “ethical”, “sustainable” fashion – directions that not only demonstrate the possibilities of processing but also generate a particular worldview, draw attention to the artist’s ability to return people to the beauty and diversity of the world.

The purpose of the study is to identify the features of the use of postmodern techniques in poster projects of the period of the COVID-19 pandemic. Research methods. The methodological basis of the study is comparative and art analysis. The scientific novelty of the study is the consideration of the poster activity of the pandemic period 2020-2021 in the context of postmodernism. Conclusions. In the current poster projects of the quarantine period, postmodern features are clearly traced, which are manifested not only in the visual language of the works, but also in the ways of exhibiting and positioning posters in society and the media. The pictorial component is characterized by the use of metaphor as a universal method, as well as a combination of different styles, multiple approaches, the lack of a dominant vector in solving the visual image. The use of double coding, quotes, reminiscences, games, irony, etc. is revealed.

The purpose of the article is to study the preconditions of origin and features of further development of the design of hotel and restaurant business. The research methodology is based on the methods of complex analysis with the use of historical-survey and practical-analytical methods. The essence of scientific novelty is to identify the main approaches in the design of hotel and restaurant business. The essence of scientific novelty is substantiation of transformations in understanding the essence and significance of design in the formation of the development concept of hotel and restaurant complexes as well. Conclusions. The study shows that during the long period of formation and development of hotel and restaurant business there have been significant changes in their design. Each of the stages of development of hotel and restaurant objects is characterized by the understanding transformation of the concept of “design” and the degree of application of its tools both in the decoration of premises and in its use in the formation of the concept and corporate style of the company. The systematic approach in the design of hotel and restaurant business does provide the formation of competitive advantages and is one of the main components of effective organization and conduct of hotel and restaurant activities.