Informacijos mokslai

Journal Information
ISSN / EISSN : 1392-0561 / 1392-0561
Current Publisher: Vilnius University Press (10.15388)
Total articles ≅ 542
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Latest articles in this journal

Skaistė Jurėnė, Dalia Krikščiūnienė
Informacijos mokslai, Volume 89, pp 98-115; doi:10.15388/im.2020.89.43

In order to survive or adapt to new tendencies, cultural organisations must enhance audience engagement. This article proposes a new look at the concept of audience engagement from an integral point of view evaluating and analysing it by means of the conception of a map. The prototype of mapping audience engagement tools created in this article can help cultural organisations to effectively measure and evaluate actions in order to coordinate and select effective audience engagement tools. The empirical part of the article introduces a study of 18 Kaunas City (Lithuania) cultural organisations which reveals that organisations mostly focus on online activities, especially in the categories of accessibility and cognition, and there is a lack of collective development and more active audience engagement in programme development as well as promotion of discussions and original additional context.
Virginija Jurėnienė, Dovilė Peseckienė
Informacijos mokslai, Volume 89, pp 17-33; doi:10.15388/im.2020.89.37

The article discusses the motivational factors of visual art institution consumers. Analysis includes Falk’s identity-related theory of motivation for visiting art institutions that discusses how visitors’ experience begins before visiting a museum and is focused on the consumer’s attitude (identity) validation. Consumers’ motivation to visit an art institution depends on not only the proposals provided by the institution and their value to the consumer, but also on accessibility, the environment, and the personnel’s communication. The article introduces the motivations, expectations of consumers of the services provided by Kaunas Picture Gallery as well as evaluation of the services and infrastructure provided by the organisation obtained during study Visitors’ Expectations in Visual Art Institutions.
Stepan Dychkovskyy, Sergii Ivanov
Informacijos mokslai, Volume 89, pp 73-82; doi:10.15388/im.2020.89.41

The article examines that cultural tourism, by developing festival tours, is able to generate significant tourist flows not only by itself, but also it is a necessary complement to any other tourist product. The purpose. The aim is to analyze the scientific literature on intercultural research and the development of international tourist festivals. Results. The identification and discussion of the three main discourses of festival research made it possible to determine the role and impact of festivals in society and culture, the features of festival tourism and festival management. Classical discourse, emerging mainly from cultural anthropology and sociology, concerns the roles, meanings and influences of festivals in society and culture. Festivals are means for tourism, economic development and local marketing. At this discourse dominated. It is based on consumer behavior approaches and ignores the fundamental needs of celebration and many social and cultural reasons for searching a holiday. It should also be emphasized that festivals are increasingly being used to achieve social and cultural objects, which places them as implements for social marketers.
Ieva Vitkauskaitė
Informacijos mokslai, Volume 89, pp 43-54; doi:10.15388/im.2020.89.39

Types of film production business models are not a widely studied area in the scientific literature, and more attention is paid to the production of individual films, specifics. In this article, ten types of business models of film production companies were analysed and systematized, and the relationships between them were established. The analysis of the models identified two main, major business models: the studio model and the Business model 2.0, which becomes part of all other business models. The studio model directly includes the vertical integration model. It also consists of a “Market-oriented” model, “Horizontal integration”, “Product-oriented” model. Business model 2.0 can consist of: “Long Tail”, “Free” model and “360 - degree” models.
Ilona Kiausiene, Asta Mikalauskienė
Informacijos mokslai, Volume 89, pp 55-72; doi:10.15388/im.2020.89.40

Culture is playing an increasingly important role in achieving sustainable development goals in countries. The value created by culture is important and an integral part of each country’s economy. The article is designed to establish the relationship between the value created by culture and the implementation of countries’ sustainable development goals through a detailed conceptualization of culture as an integral part of sustainable development. Conceptualization seeks to integrate culture into the concept of sustainable development by giving it three distinct roles in the process of evaluating sustainable development. The paper examines in detail the goals of sustainable development and their links with culture, highlighting the indicators that have been further used in the research. To assess the contribution of culture to the national economy, the number of cultural enterprises, value added in the cultural sector and turnover were estimated in order to compare employment in the cultural sector in different EU28 countries, and Min / Max indices were calculated. The study identified the relationship between the goals of sustainable development and the value created by culture, using a measure of connection strength. Statistical analysis of the data undoubtedly confirms that cultural contribution to the achievement of the SDGs is significant as there is a very strong positive relationship between the cultural value index and the SDGs achieved in all three case studies.
Aurelija Kuizinaitė, Martynas Radzevičius
Informacijos mokslai, Volume 89, pp 83-97; doi:10.15388/im.2020.89.42

A feature of the modern society is the city which tries to express itself by means of social and physical environment. One of the means of expression are events whose activities engage local residents, visitors, guests, tourists, and, of course, distant spectators by means of smart global technologies. Cultural activities manifest by implementing cultural projects of various areas, starting from one-time local events, and ending with large-scale international projects. Cultural tourism is a great opportunity of urban and regional tourism development. Implementation of cultural events in cities can have impact on cultural tourism development and its planning, and can be one of the very important economic as well as sociocultural impact of tourism that manifests by created infrastructure, increasing supply of services and entertainment, and lively cultural life in cities. The work is relevant because it reveals for the first time how mega cultural events in cities are or can be an effect for cultural tourism development in cities.
Mykola Korinko, Gnat Zhelikhovskyi
Informacijos mokslai, Volume 89, pp 8-16; doi:10.15388/im.2020.89.36

In this article the author examines the main problems of the prospects of development and some questions of operation of publishing and printing industry within the frameworks of global digitalization and growth of digital publications. The author pays special attention to the priority of the objects of activity of the publishing and printing complex of Ukraine. The purpose of this work is to determine the possible ways of development of the publishing and printing industry of Ukraine on the basis of state regulation of their activities. The results of this work may be used by public institutions in predicting the effective development of the economy and national legislation to support publishing and printing industry.
Andriy Gaidutskiy
Informacijos mokslai, Volume 89, pp 34-42; doi:10.15388/im.2020.89.38

The article analyses the influence of international labor migration on the development of the host and home economies. The purpose of the article is to show that thanks to migration the host countries could improve their development and their home countries could receive enough remittance flows to stabilize economic situation and continue reforms. And in the home countries migrants’ remittances use both for consumer and investment purposes. Based on an integrated approach to the study of these problems, the paradigm of migranomics has been formulated for the first time. At the same time, migranomics should be understood as a special part of the world economy, which is developed due to the effective use of labor of migrants in their countries of employment and the means of remittances of migrants for consumer and investment purposes in their homeland. The experience of the development of migration in the US, Canada, Poland and other EU countries is revealed through the use of immigrant labor. The conclusion shows that the achievements and perspectives of the development of migranomics in developing countries, including in Ukraine, and it is based on economic implications of migration remittances.
Ieva Meilutė, Virginija Jurėnienė
Informacijos mokslai, Volume 89, pp 134-146; doi:10.15388/im.2020.89.45

The 21st century theatre is open to new ideas, new findings and presentation of own works to the consumer on not only the national, but also international level. This stands for communication and cooperation with the consumer and organisations. Theatre tours abroad are one of the forms of intercultural cooperation among organisations and consumers. The article analyses the peculiarities of organising theatre tours, its benefit and levels of cooperation. The study includes an analysis of organising national and commercial theatre tours on an international level which allows concluding that intercultural cooperation can occur on the following three levels: interpersonal (micro), interinstitutional (macro) and international (mezzo). The study reveals another new – mixed – level; however, a new mediating element can be seen in cooperation on micro or macro levels. Both types of theatre (state and non-state) see evident benefit of international tours for the theatre, the troupe and the country. A country can use this as a means of soft power in its foreign policies.
Svitlana Gutkevych, Myroslava Haba
Informacijos mokslai, Volume 89, pp 116-133; doi:10.15388/im.2020.89.44

The article determines that in the current conditions of development of the economy of Ukraine the structure of the tourism industry is changing due to the development of perspective types of tourism, including rural green tourism. The purpose of the article is to identify the features, trends and prospects of rural green tourism development. Results. One of the newest forms of tourism is rural green tourism - a priority area in the tourism industry, which opens opportunities for solving a number of problems of rural development. Rural green tourism is a specific form of recreation in the countryside, which has ample opportunity to use the natural, material and cultural potential of certain regions. In the structure of the tourist complex of Ukraine of recent years rural green tourism has become one of the leading and most attractive types of tourism specialization, which requires increase its effective development and management. The analysis of the activity of rural green tourism objects will make it possible to increase the attractiveness of rural green tourism. The development of rural green tourism in the regions of Ukraine every year becomes more powerful and one of the perspective ways of solving social issues regarding employment in all regions and their socio - economic development. The directions of rural green tourism development affect its development prospects. Value/originality. Rural green tourism is viewed from two sides: first, as a promising and attractive destination in the tourism industry, and second, as an object that will increase the potential and potential of rural areas. In the course of the study, the motivational content of rural green tourism was identified as an opportunity to extend the tourist appeal of specialized tourism. For the developing of green tourism in Ukraine promotes the study of international experience of tourism.
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