Jurnal Komunikasi Profesional
EISSN : 2579-9371
Published by: Dr. Soetomo University (10.25139)
Total articles ≅ 75
Latest articles in this journal
Jurnal Komunikasi Profesional, Volume 5, pp 260-269; https://doi.org/10.25139/jkp.v5i3.3804
Property has developed into a basic human need that everyone wants to have personally. Property is used for investment other than for basic human needs. The Covid-19 pandemic began in March 2020, resulting in the imposition of large-scale social restrictions (PSBB) to stop the spread of the virus. The Coronavirus Disease (Covid-19) pandemic has also paralyzed a number of industries, including the real estate sector, in an effort to support economic growth. The purpose of this study is to determine the digital marketing of property agents on Instagram. This study uses a qualitative approach with the phenomenological method of the actors in the property business agent. The results showed that digital marketing of property agents on Instagram is used with several efforts including the use of hashtags, collaborating with influencers and public figures, and giving giveaways to attract the interest of potential consumers.
Jurnal Komunikasi Profesional, Volume 5, pp 294-304; https://doi.org/10.25139/jkp.v5i3.3815
Banyaknya kasus ketimpangan dan diskriminasi perempuan di dalam media sudah menjadi permasalahan baru bagi media di Indonesia. Maka oleh sebab itu perlu diadakannya pelatihan tentang media sensitif gender bagi awak media untuk peningkatan pengetahuan awak media akan sensitif gender dalam produk jurnalistik. Pengabdi adalah dosen ilmu komunikasi dan pengamat media. Dengan kepakaran di media massa dan komunikasi gender, pengabdi bekerjasama Dinas Pemberdayaan Perempuan Perlindungan Anak Pengendalian Penduduk dan Keluarga Berencana (DP3AP2KB) Provinsi Jawa Tengah menjadi fasilitator dalam Pelatihan Media Sensitif Gender bagi Penggiat Media di Provinsi Jawa Tengah. Acara ini dilakukan di lima kota, dan masing-masing kota memiliki 45 peserta. Para peserta mewakili berbagai elemen seperti jurnalis TV, jurnalis radio, jurnalis cetak, pers kampus, dan akademisi. Acara ini diharapakn bisa mengujudkan pemberitaan yang ramah gender dan meningkatkan pengetahuan para awak media akan pentingnya media sensitif gender.
Jurnal Komunikasi Profesional, Volume 5, pp 270-284; https://doi.org/10.25139/jkp.v5i3.3873
Most Indonesian women often feel insecure about their appearance without makeup. Raiku Beauty is here as one of the new beauty brands that motivates Indonesian women to be able to appear confident by taking care of their skin using skincare from Raiku. The purpose of this study was to determine whether the content on Instagram @RaikuBeauty related to the “Dare to be Bare” campaign was able to have a significant influence on the brand image. The theory used in this study is the content of communication messages on social media. This research is quantitative explanative with data collected through a survey to 395 respondents obtained from the Taro Yamane formula. The data obtained were then tested for hypotheses with simple linear regression. The results showed that there was a significant impact of social media content on the dare to be bare campaign on brand image, with 60.2% degree of impact. Keywords: social media content; brand image; instagram; raiku beauty.
Jurnal Komunikasi Profesional, Volume 5, pp 209-221; https://doi.org/10.25139/jkp.v5i3.3782
The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Jurnal Komunikasi Profesional, Volume 5, pp 222-243; https://doi.org/10.25139/jkp.v5i3.3685
Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media
Jurnal Komunikasi Profesional, Volume 5, pp 244-259; https://doi.org/10.25139/jkp.v5i3.3672
The problem of net neutrality has become a debate in many countries where the regulation on the net neutrality policy confirms that internet providers or Internet Service Providers (ISPs) are not allowed to make distinctions or be discriminatory in the selection of internet applications or content to be used by consumers or users. The purpose of this research is to analyze the application of network neutrality from the perspective of Indonesian law which specifically examines critically the applicable Information and Electronic Transactions Law. This research method is descriptive qualitative. The results show that the implementation of Net Neutrality in terms of the Information and Electronic Transactions Law is still not optimal because there are still network restrictions that are applied to certain Internet Network Providers. The results also show that there is a need for amendments to the ITE Law related to the enforcement of legal protection with the principle of forming a prohibition against the actions of Internet Service Provider (ISP) business actors that can disrupt the business climate.
Jurnal Komunikasi Profesional, Volume 5, pp 285-293; https://doi.org/10.25139/jkp.v5i3.3826
In an effort to prevent the Covid-19 pandemic, schools are implementing online student learning methods. This government policy is in order to break the chain of spreading Covid-19. However, in practice, there are still many teachers in schools who are still confused about implementing the online learning system because the teachers are not good at technology, so the teacher only sends assignments without explaining the material. As a result, online learning becomes ineffective which has an impact on student learning outcomes. This study aims to determine the effectiveness of the tiktok-based online learning model. The method used in this research is phenomenology. The informants in this study were the parents of students who live in East Java. The conclusion of this study is that the Tik Tok application used as a learning medium has not been fully effective. Parents consider that the Tik Tok application used in their children's learning is mostly used for playing while learning hours are still in progress. Keywords: model; learning; online; tik tok. Dalam upaya mencegah pandemi Covid-19, sekolah menerapkan metode pembelajaran siswa secara online. Kebijakan pemerintah ini dalam rangka memutus mata rantai penyebaran Covid-19. Namun dalam prakteknya masih banyak guru di sekolah yang masih bingung menerapkan sistem pembelajaran online karena gurunya kurang jago teknologi, sehingga guru hanya mengirimkan tugas tanpa menjelaskan materi. Akibatnya pembelajaran online menjadi tidak efektif yang berdampak pada hasil belajar siswa. Penelitian ini bertujuan untuk mengetahui efektivitas model pembelajaran daring berbasis Tik Tok. Metode yang digunakan di dalam penelitian ini adalah fenomenologi. Informan dalam penelitian ini adalah orang tua siswa yang tinggal di Jawa Timur. Kesimpulan penelitian ini adalah bahwa aplikasi Tik Tok yang digunakan sebagai media pembelajaran belum sepenuhnya berjalan dengan efektif. Para orang tua menilai bahwa aplikasi Tik Tok yang digunakan dalam pembelajaran anak-anak mereka lebih banyak digunakan untuk bermain ketika jam pembelajaran masih berlangsung. Kata kunci: model; pembelajaran; daring; tik tok.
Jurnal Komunikasi Profesional, Volume 5; https://doi.org/10.25139/jkp.v5i2.3635
Penelitian ini bertujuan untuk memahami proses akulturasi yang terkandung dalam iklan Matahari Department Store yang bertema Imlek pada tahun 2018. Penelitian ini menggunakan metode kualitatif deskriptif karena tujuan penelitian ini ialah mendeskripsikan proses akulturasi dan sikap interkulturalisme yang terdapat dalam iklan tersebut. Penulis menemukan beberapa aspek dalam hasil analisis penelitian ini, yaitu makna dan arti dari tradisi dari dua kebudayaan yang berbeda (kebudayaan Jawa dan Tionghoa), dan juga representasi toleransi antar suku. Hasil penelitian menunjukkan bahwa dalam iklan tersebut terdapat beberapa fase terjadinya proses akulturasi, yaitu adanya kontak antar budaya dan proses adaptasi. Iklan ini tidak hanya memperlihatkan proses akulturasi, namun sikap interkulturalisme. Proses akulturasi di dalam iklan melibatkan sikap interkulturalisme yang ditandai dengan usaha untuk menghilangkan etnosentrisme, menggunakan sudut pandang budaya lain untuk memandang budaya sendiri, saling menghormati dan menerima satu sama lain.
Jurnal Komunikasi Profesional, Volume 5; https://doi.org/10.25139/jkp.v5i2.3493
Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.
Jurnal Komunikasi Profesional, Volume 5; https://doi.org/10.25139/jkp.v5i2.3709
The phenomenon of entrepreneurship or what's knowing as entrepreneur this time involved a lot of young people. In the HIPMI organization, BPC Padang City also make young age a requirement to become member. Entrepreneur who have entrepreneurial values can survive in doing business development and they can also be said to win in competition. This achievement can't be separated from the role of communication. Communication experience played by entrepreneurs, verbal and non-verbal communication carried out by entrepreneur as leader can be effective communication so that it has an impact on business success. Through this qualitative research, the researcher will observe the experience of the role of entrepreneurial cultural communication. Researchers will find out how the role of cultural communication carried out by entrepreneurs can build and apply entrepreneurial values to their business. The value of entrepreneurship is the main key in achieving success. When someone has an entrepreneurial spirit, then of course they will continue to survive. The entrepreneurial value of entrepreneurs is very much needed in the business, because order to achieve their business goals and improve the quality of existing business competition. Keywords: Enterpreneur, Comunication Experiences, Meaning