Journal of Consumer Sciences

Journal Information
EISSN : 2460-8963
Published by: Journal of Consumer Sciences (10.29244)
Total articles ≅ 70
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Ghasem Zarei, Khadijeh Mirzaei
Published: 13 August 2022
Journal of Consumer Sciences, Volume 7, pp 168-188; https://doi.org/10.29244/jcs.7.2.168-188

Abstract:
Green behavior plays an essential role in the continuation of human life. This study aimed to investigate the effect of perceived social responsibility on green perception and behavior. The study was conducted using quantitative methods, sampling a questionnaire to 450 customers of various one-chain store branches in Iran through convenience sampling. The study was conducted from 16 May 2018 through 20 June 2018. Data from the moderating bootstrap analysis was used in PROCESS to analyze the data. The results indicated significant, positive correlations between social responsibility, on the one hand, and green perception and consumers' green behavior, on the other hand. In terms of strength, the coefficients indicated moderate relationships (r=0.345 and r=0.288, respectively). Indirect effects were studied using Macro bootstrap. It was revealed that green perception (β=0.0652) predicts consumers' green behavior and is a moderating variable. Additionally, the moderating impacts of extroversion and openness in the relationship between consumers' green perception and green behavior were identified. According to the research, in addition to increasing social responsibility, companies should try to increase customers' perception of this behavior to help green consumption.
Aulia Rahman, Idqan Fahmi, Imam Teguh Saptono
Published: 13 August 2022
Journal of Consumer Sciences, Volume 7, pp 148-167; https://doi.org/10.29244/jcs.7.2.148-167

Abstract:
Indonesia has enormous potential for zakat and waqf, but Bank XYZ has not maximized the collection through the sharia business unit (UUS). Therefore, it is necessary to reformulate the strategy and business model of developing ZISWAF Bank XYZ in order to obtain optimal results. This study used a qualitative descriptive method with a case study at Bank XYZ. The research was conducted from February 2021 to October 2021. The response survey was determined based on purposive sampling consisting of internal practitioners, academics, BWI, BAZNAS, and ziswaf institutions affiliated with Islamic banks. The data collection technique was based on observation, in-depth interviews, and questionnaires to respondents. Data analysis used IPA, BMC, SWOT, and QSPM approaches. Based on IPA analysis, this study recommends that three selected elements be developed: value proposition, channel, and critical resource. Technology adjustment and strengthening of bank image as ZISWAF recipients, improving bank channels through optimizing office networks and utilizing social media marketing and customer databases, as well as improving SOPs to improve the business model of Bank XYZ in the future.
Nihayatu Aslamatis Solekah, Tanti Handriana, Indrianawati Usman
Published: 13 August 2022
Journal of Consumer Sciences, Volume 7, pp 115-133; https://doi.org/10.29244/jcs.7.2.115-133

Abstract:
To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce plastic waste through environmental attitude. Meanwhile, environmental concern has no direct effect on willingness to reduce plastic waste, yet it has an indirect effect through environmental attitude. This research implies that concern for the environment is not necessarily accompanied by the willingness to reduce the use of plastic. However, adequate knowledge about the environment can increase the willingness to reduce the use of plastic among millennial generations who prioritize logical thinking and adapt to their knowledge.
Anna Maria Tri Anggraini, Megawati Simanjuntak, Arief Safari, Rizal E. Halim, Slamet Riyadi
Published: 13 August 2022
Journal of Consumer Sciences, Volume 7, pp 83-96; https://doi.org/10.29244/jcs.7.2.83-96

Abstract:
The rapid development of the business world has resulted in several changes to business actors in carrying out their business activities. This encourages the emergence of standard agreements as practicality in conducting transactions. This study aims to analyze consumer protection law and apply the principles of freedom of contract in standard agreements in online and retail financial services businesses—the descriptive qualitative method with data collection techniques using in-depth interviews and documentation studies. Informants were selected by purposive sampling. The results show that standard clauses have been regulated in Article 18 of the Consumer Protection Law. However, in practice, clauses are still found that violate and transfer responsibility to the detriment of consumers. Furthermore, regarding consumer dispute resolution, there is an overlap issue between the Financial Services Authority (OJK) and the Consumer Dispute Resolution Agency (BPSK). Therefore, if viewed from the principle of freedom of contract, the standard agreement cannot fulfill the principle of freedom of contract, and consumer protection, so especially in the financial services sector and retail, needs to increase preventive and repressive supervision by providing several alternatives dispute resolutions for disadvantaged consumers.
Fitri Kinasih Husnul Khotimah, Idqan Fahmi, Sri Hartono
Published: 13 August 2022
Journal of Consumer Sciences, Volume 7, pp 97-114; https://doi.org/10.29244/jcs.7.2.97-114

Abstract:
The Covid-19 pandemic has accelerated the adoption of technology in various sectors, one of which is the healthcare industry. Telemedicine users increased during the Covid-19 pandemic, but only 10% of Indonesia's population. This study aims to analyze the factors influencing the intention to use telemedicine. This research uses a descriptive quantitative method. The sampling technique used non-probability sampling with a voluntary sampling technique. Data analysis applied Structural Equation Modeling using LISREL version 8.8. Data were obtained from 225 respondents in Greater Jakarta and Greater Bandung from January to March 2022, but only 192 were included in the analysis. The results showed that the intention to use telemedicine was directly influenced by attitude (A) and indirectly influenced by interrelated variables such as trust (T), perceived ease of use (PEU), perceived usefulness (PU), information quality (IQ), service quality (SrQ), and system quality (SQ). Implications that telemedicine service providers can apply to increase the use of telemedicine are to create the best experience, user friendly, provide complete information, and increase the reliability of information systems.
Nanang Wahyudin, Novita Herlissha, Christianingrum, Dwi Rizki Aldiesi
Published: 13 August 2022
Journal of Consumer Sciences, Volume 7, pp 134-147; https://doi.org/10.29244/jcs.7.2.134-147

Abstract:
The national contribution of MSMEs in supporting economic growth did not only occur during the 1998 monetary crisis but also during the COVID-19 pandemic in Indonesia. The pandemic also impacts economic activity, which causes every business actor to be able to create a competitive advantage in his business. In 2020 the President of Indonesia assigned his cabinet to prioritize the potential of the digital economy to drive economic growth. With competitive digitalization, MSMEs utilize information technology through e-commerce and support Bank Indonesia in accelerating the digitization of the payment system as the implementation of the Indonesian Payment System Blueprint (BSPI) 2025 through the Quick Response Code Indonesia Standard (QRIS). This study aims to determine whether using e-commerce and QRIS as digital payment tools can affect or improve the sales performance of MSMEs in Belitung through competitive advantage. This research used quantitative with a survey approach of 150 respondents. The study's results partially show that e-commerce and QRIS positively and significantly affect sales performance and competitive advantage. The results of the study simultaneously showed that the F-value was greater than F-table (52.220 > 3.02), and the probability was significant (p< 0.05). The simultaneous usage of e-commerce and QRIS significantly affects the sales performance of MSMEs in Belitung through competitive advantage.
Nurul Fitrianis Naini, Sugeng Santoso, Tanti Stevany Andriani, Unique Gita Claudia, Nurfadillah
Published: 27 February 2022
Journal of Consumer Sciences, Volume 7, pp 34-50; https://doi.org/10.29244/jcs.7.1.34-50

Abstract:
Pujasera Melawai is one area in implementing the DKI Jakarta tourism office program. There are many traditional cuisine menus to choose from, one of which is Restaurant XYZ. This study determines the effect of the product, service quality, & customer satisfaction on customer loyalty in Restaurant XYZ. This study was based on quantitative methods with data collection using a questionnaire by accidental sampling and qualitative method by interviewing the owner of Restaurant XYZ. Quantitative data was taken by anyone who met the purchase requirements at least two times at Restaurant XYZ. The sample was 100 respondents that were analyzed by regression logistics. Based on the questionnaire result and interview with customers and key informants, the three indicators of product and service quality most influential to customer satisfaction and loyalty are response accuracy, product uniqueness, and employees' attention that makes customers happy and want to return restaurant. Based on the results, customer loyalty has a probability of 76.8 percent affected which product quality and customer satisfaction, service quality affects customer loyalty in Restaurant XYZ.
Mega Farisha, Hartoyo, Arief Safari
Published: 27 February 2022
Journal of Consumer Sciences, Volume 7, pp 1-19; https://doi.org/10.29244/jcs.7.1.1-19

Abstract:
The Covid-19 pandemic has generally affected the cosmetic industry's marketing and sales. Drastic changes happened, and the sales now rely more on online sales. This study aimed to analyze the purchase behavior of facial serum cosmetic products before and during the Covid-19 pandemic. The sampling technique applied purposive sampling. Data analysis used Structural Equation Modelling - Partial Least Squares (SEM-PLS). Data were obtained from 200 respondents in the Jabodetabek area from April to May 2021, but only 163 were included in the analysis. The results show that the conditions before and during the pandemic are significant differences. Before the pandemic, co-creation, communal activation, conversation, halal awareness, and reference groups influenced the purchase behavior. On the other hand, though, reference groups did not affect the purchasing behavior during the pandemic. Therefore, business people in the cosmetics field can focus on co-creation and conversation.
Rusmiyati, Sri Hartono
Published: 27 February 2022
Journal of Consumer Sciences, Volume 7, pp 20-33; https://doi.org/10.29244/jcs.7.1.20-33

Abstract:
The competition of consumer finance companies is increasing. This condition is beneficial for consumers due to many choices from finance companies. This study was structured to analyze the effect of brand image, product quality, and promotion on financing decisions mediated by customer interest. The population was customers of company XXY of 2.810 people in Jabodetabek, with a total sample of 130 respondents selected using simple random sampling. Data analysis applied Partial Least Square (Smart-PLS) version 3.0. The results proved that brand image, product quality, and promotion had a positive and significant impact on customer interest and financing decisions. In addition, it is concluded that customer interest can mediate the influence of brand image, product quality, and promotion on customer financing decisions. Therefore, it is recommended that the company prepare customer education steps regarding the benefits or benefits obtained if they decide to use the company as a means of financing.
Agus Taufik, Sugeng Santoso, Muhamad Irfan Fahmi, Faqih Restuanto, Steven Yamin
Published: 27 February 2022
Journal of Consumer Sciences, Volume 7, pp 68-82; https://doi.org/10.29244/jcs.7.1.68-82

Abstract:
Coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. This study aims to analyze the relationship between service quality and product quality on customer satisfaction and loyalty, the relationship between customer satisfaction and customer loyalty, and the relationship between product and service quality and customer loyalty mediated by customer satisfaction. The study was conducted using quantitative methods, sampling a questionnaire to 100 customers of Coffee Shop. The study was conducted in August 2021. Meanwhile, to analyze the relationship between variables, using partial least squares (PLS). Based on the study results, it can be concluded that service quality directly affects customers, especially customer satisfaction. Product quality also affects customer satisfaction and loyalty and vice versa. However, service quality did not directly affect customer loyalty. Meanwhile, mediation through customer satisfaction and product quality indirectly affects customer loyalty.
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