Journal | Journal of Marketing Research and Case Studies

Journal of Marketing Research and Case Studies pp 1-19; doi:10.5171/2020.623545

How Social Inclusion Promotes Sales: An Analysis of the Example of Employing People with Disabilities

Boris Miethlich, Anett G. Oldenburg

Published: 6 September 2019

Journal of Marketing Research and Case Studies pp 1-15; doi:10.5171/2019.463316

Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies

Cristina Raluca Gh. Popescu

Published: 17 June 2019

Journal of Marketing Research and Case Studies pp 1-24; doi:10.5171/2019.672821

The R(Evolution) of Territorial Marketing : Towards an Identity Marketing

Yasmine Alaoui, Rihab Abba

Published: 24 April 2019

Journal of Marketing Research and Case Studies pp 1-16; doi:10.5171/2019.944163

Understanding Fashion Buying Motivation for SME

Valentina Iuliana Diaconu, Mădălin Lucian Cerceloiu

Published: 22 January 2019

Journal of Marketing Research and Case Studies, Volume 2019, pp 1-12; doi:10.5171/2019.773197

Consumer Resistance: An Exploration of the Moroccan Case

Soukaina Kemmou, Amina Aomari

Published: 25 October 2018

Journal of Marketing Research and Case Studies, Volume 2018, pp 1-12; doi:10.5171/2018.119678

Testing the Costumers’ Purchase Intention of an Artificial Sweetener Product: Do Brand Image Have an Effect?

Usep Suhud, Surianto

Published: 8 October 2018

Journal of Marketing Research and Case Studies, Volume 2018, pp 1-11; doi:10.5171/2018.557730

Audience Opinions on Egyptian Television Advertising and Attitudes towards Product Placement

Tara Al-Kadi

Published: 3 July 2018

Journal of Marketing Research and Case Studies, Volume 2018, pp 1-15; doi:10.5171/2018.940661

Examining the Antecedents of In-Store and Online Purchasing Behavior: A Case of Nigeria

John Olotewo

Published: 28 January 2018

Journal of Marketing Research and Case Studies, Volume 2018, pp 1-16; doi:10.5171/2017.668316

A Measurement Scale of the Attitude towards the Branded Product Sales Promotion

Mouna Damak Turki

Published: 11 October 2017

Journal of Marketing Research and Case Studies, Volume 2017, pp 1-15; doi:10.5171/2017.941656