International Journal of Tourism & Hospitality Reviews

Journal Information
EISSN : 2395-7654
Published by: GIAP Journals (10.18510)
Total articles ≅ 67
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International Journal of Tourism & Hospitality Reviews, Volume 8, pp 01-07; https://doi.org/10.18510/ijthr.2021.821

Abstract:
Purpose of the study: COVID-19 pandemic has severely hit the global economy. It has also had a huge impact on the tourism industry. The purpose of the study is to identify the possible initiatives to be taken to revive the tourism industry during or after the COVID-19 era. Methodology: A qualitative analysis of secondary data has been applied. NVivo 12 has been used for organizing, analyzing, and visualizing the data. Main Findings: It is found that government will have to play the most prominent role in the revival of the tourism sector through financial stimulus packages and subsidies. The use of marketing activities, promotional tools, and social media platforms will also aid in the recovery process. Initially, tourism activities can be restarted at domestic levels and in travel bubbles, motivating international tourists. Most importantly, maintaining hygiene and maintaining social distance will be the main tool to revive the tourism industry. Applications of this study: The findings of this study will enable the decision-makers of the hospitality and tourism industry to make a strategic recovery plan Covid-19 stricken tourism economy. The originality of this study: Although most of the industries are slowly turning around during the pandemic, the tourism industry is still struggling to survive. This study proposes several possible recovery plans in light of past epidemic experiences.
Princess Lady-Lin C. Erana, Jonathan N. Tariga, Leah Grace R. Baguilat
International Journal of Tourism & Hospitality Reviews, Volume 8, pp 08-18; https://doi.org/10.18510/ijthr.2021.822

Abstract:
Purpose of the study: This study aims to determine the different tour guide practices and challenges in the Province of Quirino. Methodology: This study uses the quantitative approach. Data collection techniques were interviews and questionnaires that were measured using a Likert scale. The questionnaire was distributed to 22 respondents who were tour guides of the different tourist destinations in the province. The data were analysed using SPSS with the Frequency Counts/ Percentage, Mean and F-test (ANOVA) as statistical tools. Main Findings: The results of this study indicated most of the respondents are male. The tour guiding practices and the challenges in the province of Quirino is “Strongly Agree” when grouped by sex, age and ethnic affiliation. There is no significant difference on the tour guiding practices among the tour guides in the province of Quirino when grouped by sex and ethnic affiliation. Implications: The ability of tour guides to provide exceptional service to tourists is crucial not just to the business's profitability, but also to the destination's reputation. As per recommended there should be an established system of on-gong training and assessment to maintain high standards in performance of tour guides. The provincial tourism should continue to improve their services especially more trainings and seminars will be given to the accredited tour guides in the province of Quirino. For a profession that was shifting to maintain its relevance in a world of apps and self-guided tours, this is another change that requires adaptation. Originality: The study is original and novel, it explored the practices and challenges encountered by tour guides in our province.
, Lishia Yusuf
International Journal of Tourism & Hospitality Reviews, Volume 8, pp 62-70; https://doi.org/10.18510/ijthr.2021.815

Abstract:
Purpose of the study: Uploading food photos on social media has become a phenomenon among tourists during culinary tours. This phenomenon is increasingly developing into a hobby, namely distributing the art of food photography which is also supported by the development of increasingly sophisticated camera features on smartphones. The purpose of this study is to analyze the motivation of tourists in uploading food photos on Instagram. Methodology: This research method is descriptive quantitative, and the data collection techniques through distributing questionnaires and literature studies. The sampling technique is non-probability sampling, namely random sampling. The number of respondents in this study was 103 people, and the data analysis technique used descriptive statistics. Main Findings: This study's theoretical implication shows that the sequence of tourists' motivation to upload food photos on social media is capture togetherness as a realization of the social life of tourists, promotion, food documentation, food art, relaxation, reference, and existence. Applications of this study: Knowing tourists' motivation can provide an overview of current culinary tourism behavior and can be used as suggestions for culinary businesses in designing marketing strategies. The practical implications are suggestions for culinary entrepreneurs to increase their activity and social media interaction as a marketing effort. Novelty/Originality of this study: This research is original, and this is the first study that analyzing tourist motivations in sharing food photographs on Instagram. This is new because most studies are mostly done in general consumers, while the context of this study is on culinary tourism.
Christoph Voegeli
International Journal of Tourism & Hospitality Reviews, Volume 8, pp 17-29; https://doi.org/10.18510/ijthr.2021.812

Abstract:
Purpose of the study: This study aims to gain an understanding of how (and if) the InterContinental Hotels Group (IHG) manages knowledge to create value. Methodology: Publicly available data about the IHG were assessed using Pawlowski and Bick’s (2015) Global Knowledge Management Framework (GKMFW) to determine the extent to which the IHG is implementing knowledge management (KM). Four experts reviewed the findings for validation. Main findings: Knowledge management (KM) practices are used by the IHG at a basic level. Data collected in this study indicate that the IHG is not connecting KM processes in its strategy. This research highlights that the IHG and potentially other hotel companies could integrate KM to enhance their performance. Applications of this study: The study’s findings are important for hotel industry stakeholders (academics, hotel executives, owners, etc.), assisting them to better understand “hotel KM”. Stakeholders are encouraged to implement holistic and purposeful KM programs (i.e., a framework), potentially delivering more value to their organizations. Novelty/Originality of this study: This study is the first attempt to investigate KM activities in one major standard-setting hotel company (SSHC), as defined by Boardman and Barbato (2008). It highlights the limitations in hotel-specific KM research and the limited way in which KM is being applied in the InterContinental Hotels Group (IHG). It not only identifies a gap in the literature about KM in the hospitality industry but starts to fill this gap.
Ashioya Belinda, Imbaya Beatrice, Timothy Sulo
International Journal of Tourism & Hospitality Reviews, Volume 8, pp 51-61; https://doi.org/10.18510/ijthr.2021.814

Abstract:
Purpose of the study: The study aims to assess the influence of social distance on the tourist decision-making process on tourists visiting the Maasai Mara National Game Reserve using the construal level theory. Methodology: Exploratory research design was used using regression equation modeling. The Borgardus social distance scale was adapted to structure the questionnaire. A sample of 157 tourists was selected. The data were analyzed using descriptive and inferential statistics which were used to determine the relationship between the variables. The hypothesis was tested at a 5% level of confidence. Main Findings: The study established that the majority of the respondents understood and indicated that social distancing influenced their choice of a destination. Social distance (R=0.580, p=0.00<0.05) had a strong positive and significant influence on the contractual level of tourist choice of a destination. It was further established that construal level accounted for up to 33.6 percent of the variance in choice of destination (R2=0.336). Applications of this study: The study recommends that the conventional consumer behaviour model can be enhanced in decision making by incorporating the construal level of destination decision making for tourists. It will be beneficial to the tourists visiting Maasai Mara National Game Reserve, the marketers, hotels and destination owners, and the government at large. Novelty/Originality of this study: Decision-making is central to the satisfaction of a customer that seeks value for his/her money. Though research in consumer decision-making has been conducted before its application in tourist’s destination decision-making process remains new. This study sought to bring to light this link and fill this gap in the literature.
Ren-Yi Huang, Wen-Jung Chang, Chiung-Yun Chang
International Journal of Tourism & Hospitality Reviews, Volume 8, pp 30-50; https://doi.org/10.18510/ijthr.2021.813

Abstract:
Purpose of the study: "Image" not only exists in the market of consumer goods as well as tourism but also is the criteria usually used by consumers to make decisions. However, little literature is concerned with a comprehensive analysis of its development trajectory, application domains, and strategic implications. This study aims at conducting an extensive review of DI's current literature to examine the key concept of consumer behaviors. Methodology: Based on Scopus, this paper surveys the development trajectory of destination image using a literature review with the solo keyword “destination image” from 1990 to 2019. Main findings: The findings indicate that the development of destination image begins in 1995 and the overall growth is steady and strong. There are three development waves, such as 2002-2007, 2008-2013, and 2015-2019. These 908 articles were scattered across 182 different journals. Besides, all these keywords related to counties/areas are mostly equipped with tourism competitiveness as well. Applications of this study: This study reveals five problem domains of destination image including environment and government, destinations, tourists, culture, and others, respectively. This would call the attention of the executives and authorities concerned with environmental sustainability, adaptability/responsiveness of strategies, destination competitiveness, capabilities development, resource allocation, and tourist behavior (e.g., decision-making and post-purchase intention). Originality/Value: Based on the nexus between “environment-destination-tourist”, this study proposed a strategic map of DI to future researchers and field workers of great interests to operationalize and conceptualize its coverage.
, Ramang H. Demolingo, Subur Karyatun, Putu Pramania Adnyana, Iffatunnisa Nurfikriyani
International Journal of Tourism & Hospitality Reviews, Volume 8, pp 01-16; https://doi.org/10.18510/ijthr.2021.811

Abstract:
Purpose of the Study: Over-tourism is an issue that is being experienced by many well-known destinations in the world, both in urban and rural areas. The purpose of this research is to find out how the experience of developing a Tourist village is seen from the tourism lifecycle approach. This study also explores the sensitivity of managers to the phenomenon of over-tourism in their village, to design strategies for product rejuvenation. Methodology: This research adopts a historical qualitative research approach. This method is exercised through two data sources. Primary data was carried out through non-participant observation (for four months) in the Nglanggeran tourist village, Yogyakarta to observe and interview tourist village managers, tourism entrepreneurs, workers, and local communities. Meanwhile, Secondary data used include online media articles, scientific writings, and promotional media. Main Findings: The study found that in the tourism area life cycle model approach, tourist villages' growth can be grouped into 6 phases. The exploration phase and stagnation, marked by the start of the Nglanggeran tourist village and massive growth that had environmental, social, and cultural impacts. The management adopts several strategies, including price management, visitor management, and length of stay management. Implication/Applications: This experience is very important to be learned and known by tourism stakeholders, especially tourist village managers and the government which is developing similar tourism products massively throughout Indonesia. The originality of the study: This research is original, and this is the first study that finds out how the experience of developing a tourist village is seen from the tourism lifecycle approach and explores how managers are sensitive to the phenomenon of overtourism in their village. Thus, this scope is expected to be developed in other tourist villages in Indonesia to get generalizations about the development of tourist villages.
Ramang H. Demolinggo, Darmawan Damanik, , Putu Pramania Adnyana
International Journal of Tourism & Hospitality Reviews, Volume 7, pp 41-53; https://doi.org/10.18510/ijthr.2020.725

Abstract:
Purpose of the Study: This study aims to identify the potential of Pentingsari Tourist Village and tourist characteristics and analyze the presence of local wisdom Memayu Hayuning Bawono in Pentingsari Village, especially its implementation in the sustainable Tourist Villages management. Methodology: This research uses a "multi-method" or mixed-method approach. In addition to conducting non-participant observation in the Pentingsari tourism village, researchers also conducted in-depth interviews with a purposive sampling method. While the accident sampling method was adopted to distribute questionnaires involving 72 respondents (tourists). Main Findings: This research found that tourism and local wisdom have become unity and seem to strengthen one another. In other words, harmonization between the environment, arts and culture, and community life aspects through local wisdom, can become a tourism commodity. On the other hand, tourism provides economic and social impacts to preserve the local sense of the community. Implication/Applications: This case study can be useful as a role model of sustainable tourism management based on local knowledge. Besides, this study can enrich references related to the concept of sustainable tourism based on local wisdom. Originality of the study: The paper is original, and this is the current study to examine the local wisdom Memayu Hayuning Bawono in Pentingsari Village, particularly related to tourism issues.
Dewi Ayu Kusumaningrum,
International Journal of Tourism & Hospitality Reviews, Volume 7, pp 31-40; https://doi.org/10.18510/ijthr.2020.724

Abstract:
Purpose of the study: This study is to understand the shifting trends in traveling after the Covid-19 pandemic. This research was also conducted to determine tourist behavior by identifying the typology of tourists and tourists' traveling motivation after the Covid-19 pandemic. Methodology: This research is a quantitative descriptive study. The data were collected from an online questionnaire (Google Form) contains statements that are rated on a 5-point Likert scale ranging from strongly disagree to strongly agree. Data were analyzed using descriptive statistics, i.e. distribution of frequency, percentage, and average value. The research time was during March-April 2020. The sample was 100 Indonesian respondents, and all data were valid to be analyzed in the study. Main Findings: Millenial tourists were dominated in this study. The results show that tourists' typology tends to the explorer type, and the second position refers to the drifter type. Meanwhile, the motivation was dominated by physical or physiological motivation and followed by interpersonal motivation. Therefore, natural destinations are the primary choice in the respondent's travel plans. Applications of this study: This result may be used as a reference for destination managers in formulating management strategies and destination development after the pandemic period. The tourism industry may also use the findings of this study to plan tourism activities and develop policies in the new normal era. Novelty / Originality of this study: This research is original, and this is the first study that identifying the shifting trends in traveling after Covid-19 pandemic.
Ashraful Azam Khan, Haslinda Hashim
International Journal of Tourism & Hospitality Reviews, Volume 7, pp 54-62; https://doi.org/10.18510/ijthr.2020.726

Abstract:
Purpose of the study: This study aims to provide an overview of the key issues and challenges faced by the COVID-19 pandemic in the Malaysian tourism and hospitality industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. Methodology: This is a conceptual study. In doing so, a comprehensive review of the most recent selected literature was gathered from academic and online news portal and relevant online platforms to extract the current state of the art knowledge. Based on the conceptual analysis, this study unfolds the uncertainties about the critical outcomes of the past events to provide some significant insights focusing on the COVID-19 pandemic, which is denoted as post-crisis analysis based on current and past events. Main Findings: Based on the comprehensive review of the related literature this paper finds that both from the academic and industry perspective that the emphasis should be given to study, teach and engage with current tourism-related concepts and theories to provide a holistic pedagogy to rebuild and transform the tourism and hospitality industry rather than maintaining the current tourism and hospitality trajectory in the post-Covid 19 pandemic age. Applications of this study: The practical implications of this paper is to assist the tourism and hospitality managers by providing a glimpse of the current and forthcoming challenges in the industry and to provide critical recovery strategies in the post-pandemic phase for the related tourism and hospitality operators to plan effective business strategies, activities and policies to adopt the new normal. Novelty/Originality of this study: This study exposes the vulnerability of an already gruesome Malaysia tourism and hospitality industry in the context of the Covid-19 pandemic based on the post-crisis analysis in relation to the current and past events, and consequently suggested some critical sustainable resilience strategies for a resurgence in the post-pandemic period from a global point of view.
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