Across the eastern Mediterranean only a limited number of inscriptions, coins and papyri attest the term ἐπιν(ε)ίκια bestowed on local festivities. My paper studies for the first time the genesis and evolution of a particular title that could be presented as a sign of loyalty and friendship towards Roman rule. Through an analysis of mostly direct evidence, I aim to provide the perspective of certain local communities which, while subjected to Rome, remarkably strove to celebrate its victories. This bottom-up approach also seeks to show the importance of reciprocity in the constant diplomatic exchange between emperors, administrators and eastern provincials.