Advanced Humanities and Social Sciences

Journal Information
EISSN : 2520-5986
Total articles ≅ 11
Filter:

Latest articles in this journal

Sahar Javaid
Advanced Humanities and Social Sciences, Volume 6, pp 1-10; https://doi.org/10.21065/25205986.6.1

Abstract:
The present study “Study of bilingual advertisement strategy in local marking scheme” tends to explore the role of English in Pakistani Bilingual advertisements. Different persuasive techniques are used to attract both global and native consumers. Among other techniques, the technique of bilingualism has prominent position. In Pakistani media context national language Urdu is mixed with English to grab the attention of customers
Noreen Sultana, Sohail Mehmood
Advanced Humanities and Social Sciences, Volume 6, pp 30-39; https://doi.org/10.21065/25205986.6.30

Abstract:
Present study was conducted to examine the outcomes parental acceptance and rejection among adults. Sample consisted of 259 adults with age ranges (19-25). Convenient sampling was used. Sample was selected from different departments of university of Lahore and university of Sargodha. Four self-report measures including, Adult Version of the Personality Assessment Questionnaire (Adult PAQ) Urdu version short, Warwick Edinburg Well Being Scale (SWEWS), Depression, Anxiety, Stress Scale (DASS) and Coping Strategies inventory. Pearson correlation and regression analyses were employed for data collection. Results suggested that parental acceptance-rejection has significant contribution in determining wellbeing, depression, and coping strategies among adults. Findings have important implication in clinical, health and family psychology.
Aniqa Razi, Wahida Anjum
Advanced Humanities and Social Sciences, Volume 6, pp 11-18; https://doi.org/10.21065/25205986.6.11

Abstract:
Experiences of multiple romantic relationships makeup and breakup among adolescents is a very common issue in this era. The rationale of this research is to know the reasons and after effects of multiple romantic relationships make up and break up among adolescence. Semi structure interview of 3 females and a male of age fifteen years to twenty-six years is conducted to collect the data
Rabea Sani, Asifa Ahmad
Advanced Humanities and Social Sciences, Volume 6, pp 19-29; https://doi.org/10.21065/25205986.6.19

Abstract:
Due to myths and misconception Pakistan has already intense opposition to vaccination specially Covid 19 vaccination among people. A web based cross sectional study was conducted in the general population of Punjab Pakistan in June 2021.The self-developed questionnaire which is based on 30 items which comprises on pre vaccination, during vaccination and post vaccination fears, myths and psychological effects.
Noreen Sultana, Kunza Aqdas
Advanced Humanities and Social Sciences, Volume 5; https://doi.org/10.21065/25205986.5.1

Abstract:
The aim of present paper is to investigate the psychological outcomes of 21st century Pakistani movies on viewers. The most important four outcomes are as following: (a) Violent behavior (b) Sensuality and Depression (c) Stereotypes (d) Misconception about Islam and Pakistani culture. By psychologically examining the theme of the film, we can take a look at the producer’s psychological methods and analyze the performance of the theme in the film. This paper is psychological analysis of five film themes and their carriage in productions. The films under analysis are Khuda Kay Liay (2007), Bol (2011), Bin Roye(2015), Malik (2016) Waar (2013). It is inferred from this study that these films have strong psychological impact on audience’s conscious and unconscious
Noreen Sultana, Kunza Aqdas, Sadaf Khan, Sohail Mehmood, Shahid Mehmood
Advanced Humanities and Social Sciences, Volume 2020; https://doi.org/10.21065/2520-5986.5.1

Abstract:
The aim of present paper is to investigate the psychological outcomes of 21st century Pakistani movies on viewers. The most important four outcomes are as following: (a) Violent behavior (b) Sensuality and Depression (c) Stereotypes (d) Misconception about Islam and Pakistani culture. By psychologically examining the theme of the film, we can take a look at the producer’s psychological methods and analyze the performance of the theme in the film. This paper is psychological analysis of five film themes and their carriage in productions. The films under analysis are Khuda Kay Liay (2007), Bol (2011), Bin Roye(2015), Malik (2016) Waar (2013). It is inferred from this study that these films have strong psychological impact on audience’s conscious and unconscious.
Noreen Sultana, Kunza Aqdas
Advanced Humanities and Social Sciences, Volume 5; https://doi.org/10.21065/25205985.5.1

Abstract:
The aim of present paper is to investigate the psychological outcomes of 21st century Pakistani movies on viewers. The most important four outcomes are as following: (a) Violent behavior (b) Sensuality and Depression (c) Stereotypes (d) Misconception about Islam and Pakistani culture. By psychologically examining the theme of the film, we can take a look at the producer’s psychological methods and analyze the performance of the theme in the film. This paper is psychological analysis of five film themes and their carriage in productions. The films under analysis are Khuda Kay Liay (2007), Bol (2011), Bin Roye(2015), Malik (2016) Waar (2013). It is inferred from this study that these films have strong psychological impact on audience’s conscious and unconscious.
Sohail Mehmood, Noreen Sultana
Advanced Humanities and Social Sciences, Volume 5; https://doi.org/10.21065/25205986.5.8

Abstract:
This paper investigates the impulses, motives and conditions that are positively associated and problems, hurdles and concerns that are the obstacles in the resurgence of 21st century Pakistani film industry. It also gauges the priorities and concerns of young moviegoers and compares with the priorities and concerns of our young generation of filmmakers. To achieve this end we employed both qualitative and quantitative research methodologies and came up with following results that Pakistan’s screen to film production ratio is one of the best in the world. It is vehemently in search of its distinctive identity and plays, sometimes immaturely, with different genres are evidence to it. We see a visible drift from conventional Indo Pak Masala genre to social drama, physical reality, war movies and Wuxia. Production facilities of Pakistani film industry have been significantly improved and in terms of equipment Pakistani film industry is no more far behind Bollywood and Hollywood as it used to be even in the times of Khuda Kay Leay (KKL). Different production processes are gradually becoming worthier; cinematography, sound design and post production effects have been admired whereas viewers are critical about the standard of music, choreography, production budget, code switching, acting, script writing and screen playwright. Researchers found that most of the filmmakers complain about dearth and substandard script and screen play. Moreover, film viewers also complain about lack of originality in the script. Young filmmakers also complain about the dearth of trained human resources, who may use the modern equipment to its optimum level of output. Young viewers more or less face a paradox, they claim that they aspire to see their local culture and local social issues in Pakistani movies, they yearn to see local culture in Pakistani movies but when they are exposed to the choice to select either Pakistani film or Indian, they choose Indian movie hoping to get better entertainment value in terms of visual pleasure; a fact that requires separate in depth research about the psychology of young Pakistani film spectatorship.
Zarmina Batool, Faisal Rasool
Advanced Humanities and Social Sciences, Volume 4, pp 1-10; https://doi.org/10.21065/25205986.4.1

Abstract:
Women play an important role in development of a country. In Pakistan efforts are being made to empower women in almost every field of life but still in many fields of life especially in rural areas women are living in miserable conditions.
Qamrul Khanson, Mississauga On L5N 2S5 12-7340 Copenhagen Road
Advanced Humanities and Social Sciences, Volume 3, pp 1-3; https://doi.org/10.21065/25205986.3.1

Back to Top Top