Journal of Vasyl Stefanyk Precarpathian National University

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ISSN / EISSN : 2311-0155 / 2413-2349
Total articles ≅ 380
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Nadiya Pylypiv, Iryna Piatnychuk, Sviatoslav Sologub
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 27-35; doi:10.15330/jpnu.7.3.27-35

Abstract:
The article deals with the classification of strategies for socio-economic development of united territorial communities in a dynamic business environment. The purpose of the article is to build a classification of strategies for socio-economic development of the united territorial communities to increase the effectiveness of their development and implementation in practice. Based on the conducted research, the author's vision of defining the essence of 'socio-economic development of united territorial communities' was formed. It will contribute to a clearer understanding of this category. We defined the characteristics that determine the socio-economic development of the united territorial community. We evaluated the dynamics of the process of creating territorial communities in Ukraine and identified opportunities for creating new communities. To build a strategy for the socio-economic development of united territorial communities that would meet the requirements of the modern business environment, as well as satisfy the expectations that are set for it, we systemized various types of strategies into classification groups. Among them: development strategies, strategies of management and utilization of united territorial communities resources, gender-oriented strategies, strategies to counter, strategies of the development of the economic sectors, strategies of the development of UTC areas, digitalization strategies, communication and information strategies, management strategies, European integration strategies. The developed classification of strategies will contribute to a more accurate formation of strategic goals and actions, and contribute to the effective implementation and realization of the developed strategy of united territorial communities. The obtained results of the study serve as the basis for subsequent research in terms of ensuring the socio-economic development of united territorial communities.
Ganna Zakharova
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 7-18; doi:10.15330/jpnu.7.3.7-18

Abstract:
Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is very much experienced today. The same happens in relation to tourism marketing materials. In fact, in order to attract the attention of the viewers, the travel companies choose various signs to express their notion of the brand. Hence, there exist different approaches in tourism marketing to attract and convince potential tourists to book a tourism product. The present article elucidates and discusses important aspects in relation to the language of tourism and the ways of its analysis for detecting persuasive techniques that are used to allure potential tourists. In this regard, the speech impact on travel advertising is realized by convincing a potential customer of the need for service / product. When advertising a travel product, the advertiser influences the consumer, attracting various effective means to intensify his desire to purchase travel services (travel product). The paper reviews the elements of persuasive tourism marketing such as structured communication, storytelling, copywriting, neuromarketing; Cialdini’ (2001) persuasion techniques to influence people, namely, reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The article also highlights gender-targeting factors as important components in selecting an appropriate persuasive strategy when designing tourism promotional materials. The result section provides the real examples of deployment of the mentioned strategies in influencing the audience by the websites of “Karpaty” and “Solva” resorts. All these techniques form a theoretical framework for researches on persuasiveness and are worth attention as they play a main role in promotion of any kind. The data collection of this study will provide updated information in relation to rhetoric of tourism.
Olha Demedyuk, Khrystyna Prytula
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 36-48; doi:10.15330/jpnu.7.3.36-48

Abstract:
In the recent decade, the EU Member States have been actively implementing the regional development policy based on innovative strategies of smart specialization. However, lately, European researchers have been paying increasing attention to the issues of regions’ capacity to overcome the boundaries of administrative units inside the country and abroad and to the need to consider regions in the context of their functioning among others, especially from the viewpoint of the growing role of their innovative networks in global value chains. That is why currently the EU is addressing the development of cross-border smart specialization strategies. The paper aims to study the European experience on the functioning of cross-border innovation systems and joint strategic planning of cross-border regions’ development based on smart specialization and to outline the opportunities to implement the EU experience of cross-border approach to smart specialization in cross-border regions of Ukraine with EU Member States. The paper analyzes the views of foreign researchers on the links between innovation systems in cross-border space that constitute the theoretical basis of the study of cross-border smart specialization strategies, namely regarding the dimensions and level of their development. The research of European scientists on cross-border innovation systems in specific cross-border regions is examined, in particular on Spanish-French and German-French borders. Directions of implementation of smart specialization projects in cross-border context under the EU programs and other EU instruments that support regions in cooperation for the elaboration of joint view of development with neighbouring economically, socially, culturally, and historically close regions are outlined. The experience and methodology of the first cross-border smart specialization strategy for Spanish and Portuguese regions are studied in detail. The opportunities to use the EU experience by several Western Ukrainian regions based on the joint smart specialization priorities with the neighboring EU states are outlined. For this purpose, 1) the RIS3 strategies of the regions of Poland and Romania adjoining Ukraine and Regional Development Strategies of respective Ukrainian regions were analyzed to detect similar smart specialization priorities; 2) the clusters in the mentioned regions were analyzed as main drivers of achievement of smart specialization goals to detect similar or complementary functioning areas.
Ivan Burtnyak, Anna Malytska
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 128-136; doi:10.15330/jpnu.7.3.128-136

Abstract:
In this article expands the method of finding the approximate price for a wide class of derivative financial instruments. Using the spectral theory of self-adjoint operators in Hilbert space and the wave theory of singular and regular perturbations, the analytical formula of the approximate asset price is established. Methods for calculating the approximate price of options using the tools of spectral analysis, singular and regular wave theory in the case of fast and slow factors are developed. Combining methods from the spectral theory of singular and regular perturbations, it is possible to estimate the price of derivative financial instruments as a schedule by eigenfunctions. The approximate value of securities and their rate of return are calculated. Applying the theory of Sturm-Liouville, Fredholm’s alternative and analysis of singular and regular perturbations at different time scales have enabled us to obtain explicit formulas for the approximate value of securities and their yield on the basis of the development of their eigenfunctions and eigenvalues of self-adjoint operators using boundary value problems for singular and regular perturbations. The theorem of closeness estimates for bond prices approximation is proved. An algorithm for calculating the approximate price of derivatives and the accuracy of estimates has been developed, which allows to analyze and draw precautionary conclusions and suggestions to minimize the risks of pricing derivatives that arise in the stock market. A model for finding the value of derivatives corresponding to the dynamics of the stock market and the size of financial flows has been developed. This model allows you to find the prices of derivatives and their volatility, as well as minimize speculative changes in pricing, analyze the progress of stock market processes and take concrete steps to improve the situation to optimize financial strategies. The used methodology of European options pricing based on the study of volatility behavior and analysis of the yield of financial instruments allows to increase the accuracy of the forecast and make sound management strategic decisions by stock market participants.
Halyna Voznyak, Krystyna Patytska, Taras Kloba
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 49-59; doi:10.15330/jpnu.7.3.49-59

Abstract:
In today's modern circumstances ensuring the economic growth of territorial communities requires theoretical redefining and additional research, since new challenges have negatively affected the well-being of the population and ensuing progress. The purpose of the article is to determine financial factors in the latest theories of economic growth of territorial communities. Scientific approaches to the definition of “territorial community” are generalized, own approach is offered and the main features of territorial community (territorial, natural, social-psychological, historical-cultural, organizational-functional, political, economic) are substantiated. Emphasis is placed on the need for a new theoretical approach to the development of territorial communities based on the synthesis and combination of basic guidelines and principles of modern scientific concepts and models, their interpretation in the context of local development. The latest theories of economic growth are studied, including: the theory of endogenous growth, inclusive development and the theory of sustainable development (E. Ostrom's concept of community resource management is highlighted). It is substantiated that the model of endogenous growth is focused on reducing inequality of economic development through the use of internal factors, mechanisms of management and management of the territory. There are two vectors of achieving inclusive development of territorial communities: internal - maximum involvement of community members in the process of its development; external - ensuring access of members of the territorial community to the opportunities provided by more developed communities. It is emphasized that the key idea in E. Ostrom's research is to achieve efficiency and substantiation of ways of community management of common resources. Within the framework of the theory of inclusive development, a review of the concept of financial inclusion, which raises the issue of community development – “banking deserts”. The existence of interdependence of perception of members of territorial communities – “banking deserts” of opportunities and prospects of obtaining banking services is indicated, which requires the involvement of theoretical foundations of behavioral economics in the study of this issue. The factors of economic growth of territorial communities are systematized, which are united into five groups: natural, factors of human development; social, production and financial. The financial factors of economic growth of territorial communities include: budget; investment, inflation, monetary. The expediency of applying the ideas of the latest theories of economic growth in the process of analyzing financial factors is substantiated.
Diana Shelenko, Ivan Balaniuk, Liudmyla Sas, Petrо Matkovskyi, Iryna Kozak-Balaniuk
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 115-127; doi:10.15330/jpnu.7.3.115-127

Abstract:
The mechanism under study should be aimed at introducing innovative approaches to the modernization of technical l and technological cycles of production and economic processes, strengthening the competitive position of enterprises in the agrarian market and overcoming internal and external institutional barriers to enterprise development by suppressing irrational institutional influences on the functioning. The purpose of this study is to substantiate theoretical and methodological foundations and to develop applied approaches for implementing the mechanism of transformation of agricultural enterprises in a competitive environment. The scientific novelty of the obtained results lies in the substantiation of the mechanism of transformation of agricultural enterprises, which includes such components as: information and analytical tools (monitoring of the economic environment, verification and systematization of information data, establishment of essential laws and relationships, the formation of information bases of decision making, management, design-testing apparatus (designing a perspective plan for the transformation of agricultural enterprises, pilot testing of the target project of the proposed changes in the organizational and legal form of management, adjustment of the project of transformation of enterprises) and implementation-block (formation of innovative structures of agricultural enterprises, ensuring the sequence and consistency of implementation of target changes, minimization of conflict environment in the process of transformation in balancing the duties, process responsibilities and responsibilities in terms of the structural components of the new organizational and legal system). The social and economic effect of this mechanism is achieved through a synergistic effect obtained through the functional interaction of enterprises that are able, however, to work autonomously. The practical significance of the mechanism is manifested in the ability to generate comprehensive management support in the process of transformation of agricultural enterprises, taking into account the specifics of a particular organizational and legal form of management in a competitive environment of their operation.
Lilia Mykhailyshyn, Serhii Vasylchenko
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 156-162; doi:10.15330/jpnu.7.3.156-162

Abstract:
The possible reasons for the intensification of cyclical fluctuations of the economies of the developed countries in the last decade are analyzed in the article. At the same time, the countries with risky markets (emerging markets and developing economies) are experiencing lower GDP losses during cyclical reductions of the economy. This is particularly paradoxical in view of the fact that developed economies are generally considered to be more stable and competitive. Besides, during the twentieth century, mankind has accumulated considerable experience in counteracting the cyclical nature of national economies and learned to smooth the amplitude of cyclical fluctuations. The authors of the article put forward and substantiate the assumption that the reason for the increase in the amplitude of cyclical fluctuations, increase of the depth of cyclical fluctuations of economies of the developed countries compared to the countries with emerging markets and developing economies, is the significant difference in the structure of these economies. The significant predominance of the tertiary sector in the developed economies makes them more vulnerable to cyclical fluctuations due to the greater multiplier effect that is inherent in the tertiary sector industries compared to other sectors of the economy. The conducted correlation analysis showed the presence of the strong relationship between such parameters of the economy as the share of the tertiary sector in the economy and the percentage value of the predicted economic recession in 2020 in the developed economies and emerging markets and developing economies. But it is necessary to keep in mind that the autonomous cost multiplier works in the opposite direction, accelerating the economic decline during the economic cycle. That is why, in our opinion, measures of state regulation of the economy today should be increasingly aimed at regulating the tertiary sector to prevent the increasing cyclicality of the modern global economy, as the leading economic leaders themselves are often becoming generators of the business cycle due to economic financialization and tertiary sector growth in general.
Zinoviy Siryk, Rostyslav Bilyk, Olena Panukhnyk
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 147-155; doi:10.15330/jpnu.7.3.147-155

Abstract:
Ukraine is increasingly trying to integrate into European structures. The civilizational, geopolitical and geo-economic choice for our country is obvious, therefore, difficult, consistent and sometimes unconventional and unpopular political decisions are required to implement it. The real implementation of the deconcentration, decentralization and subsidiarity principles in the practice of public administration is necessary, in particular, due to the introduction of new models of relations between the political center and the regions. Regional disproportions in the territory development of Ukraine, the failure to implement the reform on the ground in specific administrative and territorial units, the spread of corruption schemes – all these are the consequences of an ineffective model of local self-government and state management of regional development, that became the beginning of the administrative and territorial reform in the state. And in order to ensure a high-quality process of administrative and territorial reform, it is important, and to some extent and the most basic, is the process of adopting high-quality regulatory base for legislation. The article identifies the main directions for the formation of an effective management system at all levels, including: the formation of an optimal territorial basis, the provision of appropriate material, administrative, organizational and financial conditions for the implementation of the powers granted to them by local governments, a clear delineation of powers between management bodies of different levels based on decentralization, mechanism development of the state control and population involvement in the community development. The legislative base, which was adopted in the context of supporting the reform of local self-government in Ukraine, has been analyzed. The legislative guidelines for the decentralization reform and regional policy in Ukraine have been determined and substantiated. Deficiencies and shortcomings of the normative-legal and institutional support system of the local self-government reform have been identified and ways of their elimination have been proposed.
Antonina Tomashevska
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 78-88; doi:10.15330/jpnu.7.3.78-88

Abstract:
One of the key tasks of the current government is to develop the regions and strengthen their economic potential. One of the most important factors of economic growth is investment. For Ukraine, which is in a crisis pit, the issue of attracting foreign investments is especially important and relevant, as they have a significant impact on the economic development of the country. At the same time, the largest degradation in Ukraine today is investment activity, which is also due to the outbreak of COVID-19. Deterioration of the investment climate, the possibilities of budgets at all levels, the decline in business activity of economic entities have led to a difficult state of the investment sphere. The article analyzes the investment attractiveness of the regions of Ukraine. A special role is focused on the factors (positive and negative) that affect the formation of the investment climate of the regions: positive - geographical location, labor resources; negative - unfavorable climate and corruption. One of the indicators that reflects the stable economic development of certain sectors of the economy, as well as the country's economy as a whole is the investment potential of the regions. The investment and foreign economic policy of Ivano-Frankivsk UТС is analyzed, which is aimed at improving the image at the regional and international levels, promoting a significant increase in domestic and foreign investment in economic development, the implementation of active information and promotional activities. In the city, foreign investment is about 580 million dollars. US dollars, of which almost 80 million dollars. USA - loan capital. During the study, we analyzed the largest enterprises in Ivano-Frankivsk, including foreign investment, LLC “Electrolux Ukraine”, LLC “Tyco Electronics Ukraine Limited”, SE VO “Karpaty” (Delphi project), LLC “Imperial Foods”. The method of expert assessments indicates promising areas of business development of Ivano-Frankivsk UТС. In the course of the research we suggested ways to improve the investment attractiveness of Ivano-Frankivsk UТС.
Vitaliy Shkromyda
Journal of Vasyl Stefanyk Precarpathian National University, Volume 7, pp 60-67; doi:10.15330/jpnu.7.3.60-67

Abstract:
The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen competitive positions in the relevant market. The key factor in this success is the company’s impeccable corporate reputation, the importance and role of which is more and more attested by the researchers in their publications, both on the theoretical and practical levels. Reputation management as a separate component of the company’s governance system is accompanied by debatable issues regarding its separation and independence. The sources on this subject trace differing views among scholars and practitioners to be agreed. Some researchers attribute reputation management to the “public relations” and “corporate relations” competencies and, while others single out and prove its independence as a separate management system, which has its own purpose and specific tasks. The study proved that reputation management is an independent component of the company’s governance system. The substantiation of such a statement is revealed by the essential content of corporate reputation, is accompanied by the clearly outlined goal and performed functions, as well as the justification of the importance of reputation management in the company’s activities and its strategic development. We agree that reputation management is deeply integrated with other components of the governance system, such as “public relations”, “corporate communications” and “corporate relations”, as a result of which they are often equated. However, these components of the governance system differ from each other both in content and purpose. It is established that the highest goal of reputation management is to build a corporate reputation and achieve the key stakeholders’ loyalty. The scientific value of the research is to supplement the theoretical and methodological basis of reputation management, in particular in terms of addressing the disputed aspects of its implementation in the companies’ activities.
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