Profetik: Jurnal Komunikasi

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ISSN / EISSN : 1979-2522 / 2549-0168
Published by: Profetik Jurnal Komunikasi (10.14421)
Total articles ≅ 104
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Baharudin Noveriyanto
Profetik: Jurnal Komunikasi, Volume 14, pp 60-74; https://doi.org/10.14421/pjk.v14i1.2017

Abstract:
The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC) Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.
Muryanti Muryanti
Profetik: Jurnal Komunikasi, Volume 14, pp 98-115; https://doi.org/10.14421/pjk.v14i1.1923

Abstract:
Millennial can’t be separated from gadget use in daily life. This habit changes in reading and writing patterns too. These changes in the use of paper to social media. One of many applications which they can use to read and write is wattpad. This study aims to find how young Muslims use wattpad to write Islamic stories as a means of Islamic da'wah. This research is a qualitative research, using observations and interviews to get primary data. The process of writing research results by combining primary and secondary data. The results showed wattpad users can read thousands of books and stories written by other users and they can also write various kinds of stories that can be read by other users. Among the Muslim generation, Wattpad has become one of the favorite media for reading Islamic stories and writing Islamic stories. Because this application is simple and interactive between users, making users comfortable and more productive. There are several Islamic stories inspire users, including: The stories of the Prophet, Memorizing the Qur'an, Romance of Young People with an Islamic Style, The Struggle for Hijrah, The Relationship of Islamic and Non-Islamic Religions, Hijrah Becoming a Convert or A story of how to wear the hijab properly and correctly. The majority of Islamic stories are true stories categorized in the spiritual genre. The writer in wattpad performs social construction (through a process of internalization, externalization and objectification) of his life experience that is spread to other users to influence it. The main purpose of this genre is to preach or give meaning to others by using social media that is considered more effective than direct propaganda. Wattpad is a new medium for da'wah among young millennial MuslimsKeywords: Wattpad, Islamic Stories, Millennials, Hyperreality. [Generasi milenial tidak bisa terpisah dengan penggunaan gadget dalam kehidupan sehari-hari. Hal ini membawa perubahan pada pola membaca dan menulis. Perubahan tersebut nampak dari beralihnya penggunaan kertas menjadi media sosial. Salah satu aplikasi yang diminati sebagai sarana untuk menyalurkan minat membaca dan menulis dengan menggunakan wattpad. Penelitian ini bertujuan untuk mengetahui bagaimana pemuda Islam menggunakan wattpad untuk menuliskan kisah-kisah islami sebagai sarana dakwah Islam. Penelitian ini merupakan penelitian kualitatif, dengan menggunakan observasi dan wawancara untuk mendapatkan data primer. Proses penulisan hasil penelitian dengan memadukan data primer dan data sekuder. Hasil penelitian menunjukan pengguna wattpad bisa membaca ribuan buku dan cerita yang dituliskan oleh pengguna lain dan mereka juga bisa menuliskan berbagai macam cerita yang bisa dibaca oleh pengguna lain. Di kalangan generasi muslim, wattpad ini menjadi salah satu media favorit untuk membaca cerita yang islami dan menuliskan cerita Islmai. Dikarenakan aplikasi ini yang sederhana, simple dan interaktif antar pengguna sehingga menjadikan pengguna nyaman dan lebih produktif. Cerita-cerita islami menginspirasi pengguna, diantaranya: kisah-kisah Nabi, menghafalkan al Qur’an, percintaan anak muda dengan gaya Islami, perjuangan hijrah, hubungan agama Islam dan Non Islam, hijrah menjadi muallaf ataupun kisah bagaimana memakai hijab dengan baik dan benar. Kisah-kisah Islami tersebut mayoritas merupakan kisah nyata yang dikategorikan dalam genre spiritual. Penulis melakukan konstruksi sosial (melalui proses internalisasi, eksternalisasi dan obyektifikasi) atas pengalaman hidupnya yang disebarkan kepada pengguna lain untuk mempengaruhinya. Tujuan utama dari genre ini untuk berdakwah atau memberikan makna kepada orang lain dengan menggunakan media sosial yang dianggap lebih efektif dibandingkan dengan dakwah secara langsung. Wattpad menjadi media baru untuk berdakwah di kalangan generasi muda muslim milenial.
Hamdan Daulay, Mohamad Hasan As'Adi
Profetik: Jurnal Komunikasi, Volume 14, pp 75-97; https://doi.org/10.14421/pjk.v14i1.1990

Abstract:
The political turmoil in Malaysia following the resignation of Mahathir Mohammad (February 2020), and the success of Muhyiddin Yassin in the position of Prime Minister, made the political atmosphere even more dynamic. There are those who think that Malaysian politics currently shows a serious problem with the fierce battle between political figures. There have even been various accusations that say there is treason that justifies any means to achieve the goal. Muhyiddin Yassin, who is Mahathir's representative in the Malaysian Indigenous United Party (PPBM), was accused of treason. Likewise, Azmin Ali who was deputy chairman of the People's Justice Party (PKR) was accused of treason by Anwar Ibrahim, so that Azmin was fired from the PKR. Mahathir Mohammad is a senior Malaysian political figure with long experience in politics. The political communication that Mahthir has built is very intelligent with his success as a UMNO figure and the Prime Minister of Malaysia for more than 20 years. As a doctor, since the age of 25, he has been active in politics through the UMNO party. Mahathir understands that politics is very dynamic and political figures must be able to adapt to the existing political dynamics. It was this political dynamic that made Mahathir leave UMNO when he saw the many deviations committed by his figures. Mahathir then formed a new party, Partai Pribumi Bersatu Malaysia (PPBM) which succeeded in ending UMNO's domination in the 2018 elections. Mahathir's political communications were truly tested when he succeeded in becoming the second prime minister of Malaysia at the age of 92 years. The political message delivered by Mahathir was able to convince the Malaysian people about the direction of national development. His long and successful experience in politics made him known as the father of modernization in Malaysia. However, in the end, he was removed by Muhyiddin Yassin (his own friend) from the seat of Prime Minister at the age of 94. Because actually in politics there are no friends and enemies who are eternal, it is political interests themselves that are eternal.
Anwar Hafidzi, Syafrida Hafni Sahir, Ixsir Eliya, Fitri Ariani Siregar, Budi Agung Sudarmanto
Profetik: Jurnal Komunikasi, Volume 14, pp 36-50; https://doi.org/10.14421/pjk.v14i1.2015

Abstract:
AbstrakPenelitian ini bertujuan untuk mengetahui reaksi masyarakat terhadap informasi pandemi Covid yang disampaikan oleh media massa. Penyampaian berbagai berita atau hal yang sejenisnya secara berkali-kali membuat masyarakat mudah faham, dan memiliki dampak ketidakpercayaan jika tidak sesuai dengan faktanya. Penelitian ini mencoba untuk mengungkap dan menemukan bahwa media massa secara simultan dapat meningkatkan kepercayaan tentang covid-19 atau sebaliknya. Penelitian ini berbeda dengan yang lainnya, dikarenakan bahwa media yang secara simultan malah membuat ketidakpercayaan secara penuh terhadap pemberitaan yang disampaikan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif secara pusposive sampling terhadap para mahasiswa yang sekarang lagi belajar secara daring dan selalu dekat dengan berita di media sosial. Responden dalam penelitian ini adalah 300 mahasiswa yang terdiri dari tujuh kampus di Provinsi Kalimantan Selatan, Indonesia. Berdasarkan hasil temuan, penelitian ini menyimpulkan bahwa informasi yang disampaikan berulang kali tentang Covid akhirnya membuat masyarakat kurang peduli terhadap Covid. Hal ini dibuktikan dengan munculnya fakta terbalik dari berita dari berbagai media massa.Kata kunci: Persepsi, media, fakta, simultan, masyarakat AbstractThis study aims to determine the public's reaction to the Covid pandemic information conveyed by the mass media. Repeatedly conveying various news or similar things makes it easy for the public to understand, and has an impact of distrust if it is not by the facts. This study tries to uncover and find that mass media can simultaneously increase beliefs about Covid-19 or vice versa. This study is different from the others because the media simultaneously make complete distrust of the news delivered. The method used in this research is descriptive quantitative by purposive sampling of students who are currently studying online and are always close to the news on social media. Respondents in this study were 300 students from seven campuses in South Kalimantan Province, Indonesia. Based on the findings, this study concluded that the information that was repeatedly conveyed about Covid ultimately made the public less concerned about Covid. This is evidenced by the emergence of upside-down facts from the news from various mass media.Keywords: Perception, media, facts, simultaneous, society
Syafrida Nurrachmi Febriyanti, Rachmah Ida, Novri Susan
Profetik: Jurnal Komunikasi, Volume 14, pp 21-35; https://doi.org/10.14421/pjk.v14i1.1876

Abstract:
In today's digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers' attention have resulted in profits for capital.
Anang Setiawan, Herdin Arie Saputra, Helen Dian Fridayani
Profetik: Jurnal Komunikasi, Volume 14, pp 51-59; https://doi.org/10.14421/pjk.v14i1.2106

Abstract:
In academic research, the Internet and the public domain's topic now has a permanent place; it is entering the mainstream of political communication studies. The coming out of the same ideas and opinions with social media can build a discourse for further discussion. One of the viral and trending discourses on Indonesian twitter was the rejection of OMNIBUSLAW; many people issued opinions using the hashtags #MosiTidakPercaya and #Tolakomnibuslaw, which emerged as a result of the passing of the omnibus law, which contains many irregularities in its ratification. This research was conducted by taking data on Twitter in October 2020 and processed using the Nvivo 12 Plus software. The results of this study indicate that the social media using twitter as information is 25%, where the public uses Twitter as a means of seeking information on the Job Creation Bill in its development process and its rejection in it, political communication is 48%, communication that is built has an interest in running political goals and as a movement. 25% of politics in pressuring the government and forming public opinion on the Work Creation Bill and a place for public space to communicate can be seen in the public space that people are interested in voicing their anxieties if there is a disagreement of opinion between stakeholders and the wider community.
Irwan Irwan, Evi Novianti
Profetik: Jurnal Komunikasi, Volume 14, pp 135-150; https://doi.org/10.14421/pjk.v14i1.2102

Abstract:
The covid-19 outbreak that currently hits Indonesia and the world has remained the community to be active to anticipate the spread of this virus. This condition certainly has an impact on tourism destinations and also stakeholders in the tourism sector with no tourist visits in the destination. To face these conditions related to The Covid-19 pandemic, tourism actors must start aggressively looking for new strategies to survive and rise from adversity. Switching to digital media and making new innovations in digital use is considered to be the most suitable choice during this pandemic. One of the digital innovations that can be made by tourism actors is creating a virtual tour. Virtual tours provide the sensation of traveling for tourists without having to leave the house so that they can prevent the spread of this virus. By using a qualitative descriptive method, this research is a phenomenological study that tries to find out about the perceptions of these virtual tourists in experiencing the virtual tour as a tourism communication medium during the Covid-19 pandemic in Indonesia. As a result, even though they cannot feel the sensation and satisfaction of carrying out real tourism activities, virtual tour phenomena activities are quite enough to foster people's to be able to travel again when the conditions are back to normal.
Chelin Indra Sushmita, Pawito Pawito, Andre Noevi Rahmanto
Profetik: Jurnal Komunikasi, Volume 14, pp 116-134; https://doi.org/10.14421/pjk.v14i1.2097

Abstract:
The spread of rumors and infodemics on the Internet and social media during the Covid-19 pandemic which is unstoppable and usually believed to be the truth is more dangerous than the transmission of the Covid-19 outbreak because it has the potential to threaten safety, cause racism, and hatred of the community. It is the duty of journalists to doing fact-checking and corrects any rumors or infodemics. Fact-checking is one of the most important elements of professional journalism. Technological advances have made infodemics spread rapidly which has become a new challenge for professional journalists as information agents and spearheads of accurate reporting. This became the basis for mass media companies such as Kompas.com and Solopos.com to form journalism team checks to verify the facts and infodemics rumors that circulated widely on the Internet and social media during the Covid-19 pandemic. Fact-checking journalism is a new trend in digital journalism studies. This paper reviews the work practices of fact-checking journalists in verifying infodemics from social media content as the spearhead of accurate reporting as well as a manifestation of hypermedia organizations. A series of qualitative interviews were conducted with journalists at Solopos.com and Kompas.com who were in charge of the fact-check section. The results showed that journalists carried out a series of processes both manually and utilizing digital technology in verifying content and checking several facts to ensure rumors and infodemics on social media about Covid-19 that were spread on social media be compiled into news using journalistic principles. The work process of fact-checking journalists is often done collaboratively to form hypermedia organizations.Keywords: rumors, infodemics, online journalism, fact-check, covid-19, journalism, journalists Abstrak. Persebaran rumor dan infodemik di Internet dan media sosial selama pandemi Covid-19 yang tidak terbendung dan sering kali diyakini sebagai kebenaran oleh masyarakat dinilai jauh lebih berbahaya daripada penularan wabah Covid-19, karena berpotensi mengancam keselamatan, menimbulkan rasisme, serta kebencian terhadap suatu golongan. Sudah menjadi tugas jurnalis dan untuk mengecek fakta dan meluruskan setiap rumor serta infodemik yang beredar di masyarakat. Pengecekan fakta adalah salah satu elemen penting dalam jurnalisme profesional. Kemajuan teknologi membuat infodemik tersebar dengan cepat yang kemudian menjadi tantangan baru bagi jurnalis profesional sebagai agen informasi dan ujung tombak pemberitaan yang akurat. Hal ini menjadi landasan bagi perusahaan media massa berskala nasional seperti Kompas.com maupun lokal, yaitu Solopos.com membentuk tim jurnalisme cek fakta untuk memverifikasi rumor serta infodemik yang beredar luas di internet dan media sosial. Jurnalisme cek fakta merupakan tren baru dalam perkembangan jurnalisme digital. Tulisan ini mengulas praktik kerja jurnalis pemeriksa fakta dalam memverifikasi infodemik dari konten media sosial sebagai ujung tombak pemberitaan yang akurat sekaligus sebagai manifestasi organisasi organisasi hipermedia. Serangkaian wawancara kualitatif dilakukan kepada jurnalis di Solopos.com dan Kompas.com yang bertugas sebagai jurnalis pemeriksa fakta. Hasil penelitian menunjukkan para jurnalis melakukan serangkaian proses verifikasi konten dan pengecekan fakta baik secara manual maupun memanfaatkan teknologi digital untuk mengkonfirmasi rumor serta infodemik tentang Covid-19 yang tersebar di media sosial untuk disusun dalam berita sesuai kaidah jurnalistik. Proses kerja jurnalis pemeriksa fakta ini sering kali dilakukan secara kolaboratif yang membentuk organisasi hipermedia.Kata kunci: rumor, infodemik, jurnalisme online, cek fakta, covid-19, jurnalisme, jurnalis
Hapsari Dwiningtyas Sulistyani, Turnomo Rahardjo, Lintang Ratri Rahmiaji
Profetik: Jurnal Komunikasi, Volume 14, pp 5-20; https://doi.org/10.14421/pjk.v14i1.1970

Abstract:
Gen Z is the generation that were born between 1996 and 2015. In this paper the gen z is represented by university students who become the respondents of this research. The main focus of this paper is describing the religion-based social distance among the university students. Social distance is the degree of separation between different social groups. The specific group this paper focuses on is the religion-based groups. The main theory employs in this research is Social Scale theory that provide the basic instrument of social distance measurement. To gather the data this research uses survey and interviews. The result depicts that there are social distances on particular religious groups. The percentages of respondents who feel a distance to certain religious groups are varied. The percentages of respondent who perceived a distance toward Islam is only 7,5 percent. Whereas the percentage that of social distance to local religions, on the other hand, is staggering on the value 84,3 percent. The result signifies that most of respondent feel that they have a social distance to local religious groups. The respondent argues that the main reason for the social distance toward the local religious group is the perception that the local religious believers are more likely to form a cult that might be endangered the social harmony in the university.
A. Rani Usman, Ahmad Fauzan, Azman Sulaiman
Profetik: Jurnal Komunikasi, Volume 13, pp 368-383; https://doi.org/10.14421/pjk.v13i2.1890

Abstract:
Karya audio-visual atau sinema adalah sarana strategis dalam proses komunikasi antar-budaya sebuah komunitas. Sejauh ini media film kerap dipakai sebagai alat propaganda kepentingan politik partisan dan parsial yang melahirkan kesalahpahaman untuk memahami sebuah kebudayaan. Penghancuran makna dan nilai budaya milik sebuah bangsa selalu melibatkan media audio-visual untuk menciptakan efek psikologis lebih jauh dalam usaha membangun opini dan menggalang massa. Iran dan kebudayaannya menjadi korban dari kesalahpahaman duni, namun film-film produksi sineas Iran kemudian membuka ‘dialog kebudayaan’ secara artistik dan berwibawa. Tujuan penelitian ini untuk menemukan pola komunikasi budaya Iran melalui media sinema dan melihat simbol-simbol kebudayaan Iran mempengaruhi komunikasi budaya. Penelitian kualitatif memakai metode diskriptif analisis pada anasir komunikasi budaya yang diintroduksi pesan-pesan dalam film-film Iran. Metode ini berupaya menafsirkan makna dan perilaku yang ditampilkan manusia dalam situasi tertentu menurut perspektif teori yang dipakai. Hasil pembahasan menunjukkan bahwa tiga film karya sutradara terkenal dari Iran Majid Majidi yaitu; Children of Heaven, Colur of Paradise dan Baran sangat efektif mengomunikasikan segala hal penting dalam kebudayaan Iran untuk melihat dan mendalami semangat ketahanan masyarakat Iran hari ini yang jarang termaktub dalam berita-berita akibat politik global. Representasi kebudayaan Iran disana sangat natural dan sederhana tanpa memakai rekayasa gambar (visual-effect) dalam cerita sehari-sehari. Reproduksi kebudayaan Iran dalam ketiga film di atas memakai pendekatan dan sudut-pengambilan-gambar (shooting) yang terukur, intens dan subtil. Semangat sufisme dan altruime mencuat dalam proses produksi dan kontens sinematik Iran.
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