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Results in Journal SEISENSE Business Review: 13

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, Muhammad Rashid,
Published: 30 July 2021
SEISENSE Business Review, Volume 1, pp 12-25; https://doi.org/10.33215/sbr.v1i3.660

Abstract:
Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior. This study examines the impact of personalized advertisement and its effects on online impulse buying behavior. This study is significant for online retailers and marketers. In this study, we developed a conceptual model. We then tested it while using different factors to know the power and impact of personalized advertisement on online impulse buying behavior through social media. We see perceived novelty and perceived relevance and online payment facility as mediators between personalized advertisement and online impulse buying behavior and privacy concerns as a moderator between payment facility and online impulse buying behavior. Developed a survey and filled it with 250 participants, then performed an analysis of correlation and regression; ten of the hypotheses of this study are supported by the finding of the results. And at the last chapter discussed the results and practical implications, and conclusion of the study.
Published: 30 July 2021
SEISENSE Business Review, Volume 1, pp 1-11; https://doi.org/10.33215/sbr.v1i3.676

Abstract:
Purpose- This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understand what content posted by streaming services fosters engagement on this platform. Design/Methodology- A combined total of 230 Instagram posts appearing between January 14 and February 28, 2021, were extensively analyzed. The goal was to examine the post objectives, features, and emotional elements accompanying said posts that Amazon Prime and Disney+ uploaded. Special attention was paid to the number of likes on posts since it is a key metric in measuring engagement. Findings- Results indicate that, despite having fewer posts per day, Disney+ drove much more engagement in post likes and comments. The platform made extensive use of hashtags and entertaining content to engage audiences. However, Amazon Prime had a big absence of useful features like hashtags. It also relied heavily on third-party content, unlike Disney+, whose content primarily consists of original programming. Practical Implications- The novel findings have important implications for streaming services, social media practitioners, and researchers.
, Tochukwu Matthew Oguegbe, Chiyem Lucky Nwanzu, Chiamaka O. Joe-Akunne
Published: 30 July 2021
SEISENSE Business Review, Volume 1, pp 26-40; https://doi.org/10.33215/sbr.v1i3.718

Abstract:
Purpose: The study explored the relationship between supportive supervision and empathic behavior and the indirect effect of occupational self-efficacy (OSE) among healthcare professionals in public hospitals in Delta State, Nigeria. Design/Methodology: The study is a quantitative cross-sectional survey, and the correlational design was adopted. Through convenience and systematic sampling, data were obtained from 127 healthcare professionals (doctors and nurses) from public hospitals. The sample consisted of 127 healthcare professionals with a mean age of 33.91 (SD, 5.64). Regression analysis via Model 4 of Hayes' PROCESS Macro was used to analyze the direct and indirect effect model with the help of the IBM-SPSS version 23. Findings: The study's findings indicated that supportive supervision and OSE positively and significantly predicted empathic behavior among healthcare professionals. The results further indicated that OSE mediated the relationship between supportive supervision and empathic behavior. Practical Implications: Based on the research findings, it is recommended that public healthcare administrators and managers should ensure that employees who handle direct patient care in public hospitals receive enough training in enhancing their skills, professional development and provided with enough supportive supervision in the workplace to foster empathic concern for their patients. Originality/Value: The research findings enhance and add new knowledge to the empathic behavior literature by investigating supportive supervision and OSE as predictors and checking for the mediating role of OSE.
, Jingzhao Yang, , Shaibu Ismaila Mohammed, Samuel Dartey
Published: 1 April 2021
SEISENSE Business Review, Volume 1, pp 15-31; https://doi.org/10.33215/sbr.v1i2.588

Abstract:
Purpose- Organizations that enforce effective supervisory support through their cultural traits see their employees reciprocating through positive outcomes. The study explored the impact of supervisory support on employee engagement in Ghana’s telecommunications sector and the moderating effect of supportive organizational culture on the relationship. Design/Methodology- A correlational descriptive research design was adopted. A sample of three hundred and fifty-three (353) employees was drawn randomly from a top selected telecommunication company in the Accra Metropolis of Ghana. Information collated were analyzed using Statistical Package for Social Sciences (SPSS version 26) and partial least square based on Structural Equation Modeling (SEM) Findings- The findings indicate that supervisory support significantly influences employee engagement. Again it was revealed that supportive organizational culture influences employee engagement and substantially moderates the relationship between supervisory support and employee engagement. Practical Implications- The findings provide valuable suggestions for organizations, managers, and supervisors to emphasize on measures such as a robust feedback system, training of supervisors, and enhancing employees' freedom to operate within the organization, which increases employee engagement and optimizing the organization’s competitive advantage.
Published: 1 April 2021
SEISENSE Business Review, Volume 1, pp 59-75; https://doi.org/10.33215/sbr.v1i2.633

Abstract:
Purpose- The purpose of this paper is to identify possible diversifications of jute to create more sustainable businesses for economic development. Design/Methodology-The paper is prepared using secondary sources of data including published journals, data from research database, news, periodicals, books and websites. The paper is prepared in an exploratory manner, describes several data through graphical representations, and is focused on Bangladesh only. Findings- The study finds that jute’s economic and ecological benefit can make it a cash cow for Bangladesh. Its immense ability of diversification makes it a sustainable solution. Practical Implications- The study shows the feasibility of the project from a government perspective. The study can be practically applicable at economic scale that can be highly beneficial for jute producing countries like Bangladesh.
Published: 1 April 2021
SEISENSE Business Review, Volume 1, pp 48-58; https://doi.org/10.33215/sbr.v1i2.626

Abstract:
Purpose – the study aimed at determining the interactive effect of entrepreneurial attitude and self-efficacy on students’ self-employment intentions. Design/ methodology – to attain the purpose of the study, cross-sectional and explanatory research designs were employed. Systematic sampling technique was utilized to collect data from a sample of 458 undergraduate finalists from Makerere and Kyambogo Universities in Uganda. Data were analyzed using Hayes (2018) Process macro version 3.2 (Model 1) with the help of SPSS version 23 Results – the study indicates that entrepreneurial attitude and self-efficacy significantly and positively influence self-employment intentions. Further, a negative and significant conditional effect of entrepreneurial self-efficacy in the relationship between entrepreneurial attitude and self-employment intentions was established. Implications – theoretically, the study contributes to the extant literature by providing new insights on the interactive effect of entrepreneurial attitude and self-efficacy on students’ self-employment intentions. We also provide practical implications to educators, curriculum developers, and university management in developing appropriate training tools for students driven by first ascertaining their levels of self-efficacy. Originality/value – The study provides new insights on the conditional effect of entrepreneurial self-efficacy in the relationship between entrepreneurial attitude and self-employment intentions.
, Ernest Saina, Naomy Koskei
Published: 1 April 2021
SEISENSE Business Review, Volume 1, pp 32-47; https://doi.org/10.33215/sbr.v1i2.583

Abstract:
This study examined whether self-control moderates the association linking social influence to saving behavior among small business owners. Using a standardized questionnaire, the study utilized a cross-sectional design to collect data from 402 micro and small business owners based in Kampala City. Process macro was used to analyze the interactive impact of self-control and social influence on saving behavior. The findings showed a significant interactive effect of self-control and social influence on saving behavior in Kampala, Uganda. Also, the results showed that the social impact on micro and small business owners' saving actions, at any degree of self-control, has a significant impact. These findings provide the literature and theory in behavioral finance with valuable insights. The study employed a cross-sectional design, rejecting a longitudinal analysis. Furthermore, we focused on Kampala City, leaving out other Ugandan cities. For those with low self-control, the government can implement deliberate government policies that impose savings in national social security funds and scale up the percentage of social security system savings for all individuals with strong self-control. The study points to the moderating effect of self-control on the link between social influence and saving behavior.
, Muganda Munir Manini, Benedict Ondieki Alala
Published: 1 April 2021
SEISENSE Business Review, Volume 1, pp 1-14; https://doi.org/10.33215/sbr.v1i2.501

Abstract:
Purpose: The paper pursues to assess top management's moderating power on the association between coercive isomorphism on Financial Reporting Quality (FRQ). Design/ Methodology: Descriptive research design was adopted to establish the association between predictor variables and financial reporting Qualities (FRQ). A sample size of 295 respondents was used by simple random sampling was employed Multiple regression and Pearson correlation were used for inferential statistics. The data were then scrutinized and crosschecked for completeness and clarity. Findings: The result indicates that coercive isomorphism and top Management positively and significantly influence listed banks' financial reporting qualities. The result further reveals that top Management significantly moderates the link between coercive isomorphism and listed banks' financial reporting qualities. Practical Implication: The study's finding is anticipated to aid in outlining the effects of Institutional isomorphism on financial reporting quality in developing economies. This motivates the Kenyan practitioners and academics to pursue training and do international approved professional bodies examinations. Originality/Value: The study underscores the importance of top Management in coercive isomorphism, which is vital to influence financial reporting qualities.
Zainal Ilmi, Robiansyah Robiansyah, Michael Hadjaat, ,
Published: 11 January 2021
SEISENSE Business Review, Volume 1, pp 10-17; https://doi.org/10.33215/sbr.v1i1.542

Abstract:
Leadership and organizational culture are essential factors in the sustainability of a business. The two things' strategy becomes a concept that is often used as a foundation by various companies in running their activities. This article aims to discuss the role of leadership and organizational culture in implementing business strategy. Societal, cultural norms influence leader attributes and behaviors. Leader attributes and actions can be affected by the organization's corporate environment, size, and technology. Leader attributes and behaviors can determine the organizational form and organizational culture, and vice versa.
, Michael Korir, Ronald Bonuke
Published: 11 January 2021
SEISENSE Business Review, Volume 1, pp 18-30; https://doi.org/10.33215/sbr.v1i1.498

Abstract:
Purpose – The study sought to determine the mediating role of entrepreneurial self-efficacy in the relationship between entrepreneurship education and self-employment intentions. Design – A cross-sectional and explanatory survey approach was employed using a systematic sampling technique. Data were collected from a sample of 458 undergraduate finalists from two Ugandan universities. Results – Results of the study indicate that two predictors significantly influence self-employment intentions. Results also suggest that entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and self-employment intentions. Implications – Curriculum developers should develop entrepreneurship curriculum content geared towards stimulation of self-employment intentions among learners via entrepreneurial self-efficacy. Second, educational and economic policymakers should design policies and programs like startup capital to enable graduates to realize their self-employment intentions. Originality/value – The study provides initial evidence on the mediating effect of entrepreneurial self-efficacy between entrepreneurship education and self-employment intentions.
, Jingzhao Yang, Evelyn Agba Tackie, Kwame Bankole
Published: 11 January 2021
SEISENSE Business Review, Volume 1, pp 31-44; https://doi.org/10.33215/sbr.v1i1.561

Abstract:
Purpose- Marketers want to know the best advertisement medium which can make their advertising more effective. This study seeks to find a linkage between television advertisement, radio advertisement, newspaper advertisement, and outdoor advertisement towards customers’ purchase decisions in Ghana. Design/Methodology- Using University students in Ghana as a population, the study employed a simple random sampling approach and collected data from University students in UCC and KNUST. Seven hundred and fifty (750) responses were gathered from participants, but only seven hundred and thirty-two (732) responses were deemed suitable and were adopted to justify the proposed relationships. Data were analyzed using partial least squared built on Structural Equation Modeling (SEM) Findings- The findings revealed that television advertisement has the greatest impact on customer purchase decision and was statistically significant at p< 0.01. Practical Implications- This finding provides helpful suggestions for advertising professionals, market researchers, existing and emerging organizations to see television advertisements as an opportunity to increase awareness of goods and services as it tends to appeal to viewers’ visual and sound senses, influencing customers’ purchasing decisions and increasing sales of goods and services.
, Abdul Qahar, Raza Ullah
Published: 11 January 2021
SEISENSE Business Review, Volume 1, pp 1-9; https://doi.org/10.33215/sbr.v1i1.536

Abstract:
Purpose – The study's primary objective was to investigate the relationship between organizational level diversity practices, demographic level diversity practices, and employees` performance at selected higher educational institutions in Kabul, Afghanistan. Findings – The findings support a positive relationship between variables; furthermore, the study revealed high contributive implications in both academic and non – academic arena. Moreover, the research suggests, diversity management practices must be considered critical as they can contribute to employees` performance. Sampling – For the current study, four major universities were selected. A total of 100 questionnaires were distributed, respondents were asked to mention their demographic characteristics, and answered the questions from (1) strongly disagree to (5) agree. Analysis – The current study used SPSS 24.0 version for data analysis collected from the respondents; some necessary regression tests were implemented for the study.
Published: 11 January 2021
SEISENSE Business Review, Volume 1, pp 45-55; https://doi.org/10.33215/sbr.v1i1.533

Abstract:
Purpose: This study aims to compare the governance, risk-taking, and efficiency of pure Islamic Banks between Pakistan and Malaysia. Design: Total 9 years of data from 2009 to 2017 used for analysis. Data Envelopment Analysis (DEA) has been used for the measurement of Islamic bank's efficiency. Efficiency has been measured by (Technical Efficiency, Pure Technical Efficiency, and Scale Efficiency). Z-score has been used to measure risk-taking. Results: This comparative study shows that Shariah Supervisory Board has a significant impact only on Malaysian Islamic Banks with technical, pure technical, and scale efficiency. At the same time, board independence has a meaningful relationship with the efficiency of IBs of both countries. Board meetings significantly impact Pakistani Banks' pure technical efficiency while it substantially affects Malaysian banks' technical efficiency. Results also show that risk-taking has a significant negative impact on the efficiency of both countries. Implications: Pakistani Islamic banks should focus more on Shariah Supervisory Boards to develop the Islamic Banking system in Pakistan because it significantly impacts the Efficiency of Malaysian IBs.
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